1 / 15

Nurturing Generous Donors

Nurturing Generous Donors. Cultivating Generosity: The Ministry of Fundraising Week 5 of 6. Fundraising is not only about money!. It’s about RELATIONSHIPS It’s about VISION It’s about TRUST It’s about CALLING. Maimonides’ Ladder. Personal partnership until self-sufficiency (*next slide)

yic
Download Presentation

Nurturing Generous Donors

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Nurturing Generous Donors Cultivating Generosity: The Ministry of Fundraising Week 5 of 6

  2. Fundraising is not only about money! • It’s about RELATIONSHIPS • It’s about VISION • It’s about TRUST • It’s about CALLING

  3. Maimonides’ Ladder • Personal partnership until self-sufficiency (*next slide) • Neither giver nor receiver knows • Giver gives knowingly, receiver doesn’t know • Receiver knows giver, giver doesn’t know • Giving to another before they ask • Giving to another after they ask • Giving less than appropriate, but in a pleasant manner • Giving sorrowfully or begrudgingly

  4. Fundraisers as Innkeepers • St. Augustine, Sermon on the Good Samaritan, Luke 10:25-37 • “The next day he took out two denarii and gave them to the innkeeper. ‘Look after him,’ he said, ‘and when I return, I will reimburse you for any extra expense you may have.’ (Luke 10:35) • The Place of Long-term Healing/Recovery – The Inn! “Look after him.” • The Innkeeper: Helps people live compassionately through charitable giving

  5. Three Dimensions of Religious Giving • Obligatory Giving • The Annual Budget Appeal • Relational Giving • Programmatic Ministries – personal connection • Transformative Giving • Pastoral Care – from a reflective and grateful heart

  6. Henry Freeman • “To the transformational fundraiser, it is the donor’s story that guides the fundraiser’s understanding of – and relationship with – that person.” • “If your goal is to ‘get a gift’ from a donor…the transformational stories will stay under lock and key. If, however, you view yourself as a guest who is privileged to be welcomed in the life of another person the seeds will be planted for a very rich and fertile relationship…it is in this ‘safe place’ that transformational stories are most often lifted up and shared.” Quotes on Transformationl Fundraising

  7. Nurturing the Inclination to Give Supply side Demand side Focus: The financial need Process: A presentation designed to awaken a sense of obligation or duty Goal: A feeling of guilt Result: The securing of a financial contribution • Focus: The person and their passions • Process: The potential donor is guided through a process of discernment • Goal: Inspire a donor’s imagination • Result: Establish a relationship

  8. Guiding Donors • Most Donors Have No Giving Strategy (cultural values “pre-designate” giving) • High-Net-Worth Donors Strategize Their Giving (but need help with vision/mission dimension) Strategy for giving? 72.5% Budget for giving? 31.9% Written mission statement? 3.3% • The most likely conversation partner is “Nonprofit Personnel” Nonprofit Personnel 49.2% Financial Advisor 45.5% Accountant 44.5% Attorney 28.8%

  9. Nurturing Discernment Engage people in moral inquiry & self-reflection • What’s important to you? • What do you and your family value? • How might you use your resources to birth hope and address the world’s deep needs? • What do you want to pass on to or preserve for the next generation? • How do you want to be remembered? • What are your aspirations for impact? • What are your hopes for the future? • Imagine the difference you might make if you were to fund your dreams.

  10. Generational Snapshot • The Great & Silent Generations – Born before 1945 (2018 – age 74 & up) • Institutional Trust and Organizational Loyalty • 2006 average religious gift = $1209 (when age 62 & up) • The Baby Boom Generation – Born 1945-1963 (2018 – ages 55 to 73) • Seeking a Meaningful and Well-Lived Life • 2006 average religious gift = $1380 (when age 43-61) • Generation X – Born 1964-1981 (2018 – ages 37-54) • Entrepreneurial Givers – Funding New Ventures • 2006 average religious gift = $1362 (when age 25-42) *Concerns about “Overhead” (administrative costs) are higher with older generations. Younger generations are more willing to sustain higher costs to effectively reach goals.

  11. Three Donor Trends • Demand for transparency & accountability • Demand for data • Desire to make a difference

  12. Gender Matters • Women hold over 50% of the investment wealth in the U.S. • 40% of working wives make more money than their husbands • Boomer and older women are more likely to give and to give more than their male counterparts • Women are more likely to give to organizations with which they are actively involved • More women than men (80% - 68%) expect nonprofits to honor their requests as for how gifts are used • Wealthy women are motivated to give because they want to make a difference • As women age they are more likely to be concerned about their economic viability

  13. What Donors Want to Know • What is your mission? • Who are the people you serve? What needs do you address? • Are you in debt? If so, how are you addressing your debt? • What is your impact on your immediate community? • What programs and missions do you fund? • Do you have a strategic plan and goals for the future? • What does success look like in your congregation?

More Related