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Ad Exposure S u p e r s i z ed! New revenues for you!

Ad Exposure S u p e r s i z ed! New revenues for you!. Training Agenda. What Is Supersize? What are the benefits to the advertisers? How do we compare to competitors? How to sell Supersized Exposure? How is the Supersized product working for other newspapers? How are supersized ads priced?

yolanda-wade
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Ad Exposure S u p e r s i z ed! New revenues for you!

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  1. Ad ExposureSupersized!New revenues for you!

  2. Training Agenda • What Is Supersize? • What are the benefits to the advertisers? • How do we compare to competitors? • How to sell Supersized Exposure? • How is the Supersized product working for other newspapers? • How are supersized ads priced? • When and how do we upgrade ads to the Supersized Product?

  3. Supersized Ad Exposure Overview Newspaper Job Site Print ad

  4. Supersize Main benefits • More ad exposure than Monster and CareerBuilder – combined (37 million monthly job seekers) • Triple the number of applicants per job (based on a 4 month experience) • Triple the number of clicks per job • Access to a database of 2 million matching resumes of “passive” job seekers • Find candidates for any job, anywhere in the country

  5. Supersize Ads Sources of CandidatesThousands of Sites • Examples of job sites: • Indeed - 11 million monthly job seekers • SimplyHired – 11 million monthly job seekers • Beyond – 6 million monthly job seekers • Job.com – 4 million monthly job seekers • The Job Network – 4.5 million monthly job seekers • Jobsonline – 3 million monthly job seekers • TopUSAJobs – 5 million monthly job seekers • RegionalHelpWanted – 1.5 million monthly job seekers • And many more.. • Visit www.realmatchnetwork.com to view a sample of the sites on our network.

  6. Supersized ads are posted on many job sites on which employers pay to post ($200-$500 per job) • Industry sites – e.g. www.biofind.com , www.teacherscount.com • Vertical job sites – e.g. www.salesheads.com , www.engineerjobs.com • Regional job sites -e.g. www.Phoenixjobs.com , www.newarkjobs.com • Specialty job sites – e.g. www.diversityworkers.com , www.retiredstars.com

  7. Supersize ad Exposure delivers results • Case study – The Standard from Ogden Utah: • 40% of the advertisers upgraded • Supersized ads have received 188% more clicks and 395% more applicants • 54 additional matching resumes from database (average) • Additional monthly revenues (before revenue share) 400 ads X 40% x $99 = $15,840 • Site traffic and candidate registration increased

  8. Testimonial • Gina Burkhart, the Classified Advertising Manager at Star Community Newspapers in Plano, TX said, “We are not only getting outstanding results for our advertisers but greatly benefit from the large amounts of new applicants and registered job seekers we received. The average number of clicks per ad grew by over 1100% and the number of applicants grew by over 900%. It really works!”

  9. Sample Sales Pitch For an additional fee of $99 we will post your job on thousands of additional jobs sites with more job seekers than Monster and CareerBuilder combined. Our experience is that Supersized ads receive 3 times more applicants and clicks. We will also give free access to our resume database and so you will be able to view all the matching resumes for your job.

  10. View the Competition at Monster.com($400 for a basic posting, not including resume database access)

  11. Pricing • $99 per job if paid at same time as print ad • $149 if paid after print ad is posted • Can be bundled with other premium products • Featured Jobs, priority search, job clip

  12. Frequently Asked Questions Q: How can posting on national job boards benefit my local ads? A: “Our analytics showed that 89% of our traffic was from Texas where we are located and out of that about 90% was coming out of local adjoining neighborhoods. Frankly, I was really amazed by the amount of lift the Super Sized Network gave us in our local market and how extremely local the improved results were.”- Star Community Newspapers in Plano

  13. More FAQ… Q: How can Supersize benefit ads with no e-mail for application? A: Supersized ads receive 3 time more clicks (views) which translate into more applications, even if the candidate needs to call or walk-in for application Q: How long will my ad be posted on the Supersize network? A: For as long as the ad is posted in print (typically 7 days) Q: How can I access matching resumes? A: Once the job is posted you will get an e-mail with a link to your account where you can view a graded list of matching resumes Q: What if I get too many applications to handle? A: You can use your online account at the newspaper site to automatically screen candidates based on their qualifications to the job

  14. Activating a Supersized Ad? Manually from the back office OR Through the newspaper job feed

  15. Manually Upgrading a Supersized ad Via the TJN Back Office Tools Step One : log into the back office and find the advertiser’s account

  16. Step Two: Find and select the job you want to super size. Once you locate the job, click the more button. Then select the Upgrade to Super Sized Package

  17. Special incentive for sales people The Job Network will pay each sales rep $33 for each ad sold into the program during the first 30 days from the launch date

  18. Supersize Marketing Brochure

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