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Reflect on the validity of this statement and discuss using examples (Day 1)

Reflect on the validity of this statement and discuss using examples (Day 1). “Cinema, radio, television, magazines are a school of inattention: people look without seeing, listen in without hearing.” Robert Bresson. Media Work (Day 2). Use the Five Core Concept Questions For This Cover.

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Reflect on the validity of this statement and discuss using examples (Day 1)

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  1. Reflect on the validity of this statement and discuss using examples (Day 1) • “Cinema, radio, television, magazines are a school of inattention: people look without seeing, listen in without hearing.” Robert Bresson

  2. Media Work (Day 2) • Use the Five Core Concept Questions For This Cover. • What could be controversial about this photo?

  3. What advertisements influences you? (Day 3) • Think of all the advertisements that you see every day that influence the way you talk, act, feel, etc. and discuss whether you think they are positive influences or negative influences. Provide examples from your life to show reflections on whether they do or do not influence you. • For example, if you drive by a McDonald’s sign early in the morning and you decide to stop and eat there, you have been influenced by advertising. Secondly, is that a positive decision or a negative one?

  4. Journal Question (Day 4) • Is technology going to end up hurting the human race within the next 20 years or do you believe it will save it? What advances do you think will save it or destroy it?

  5. Journal Question (Day 5)Gold medalist has both sex organs, tests reportedly say (National Post / Sept. 11th, 2009) • “Debate over the difference between male and female athletes took a new twist yesterday with reports that Caster Semenya, the South African sprinter who won a world championship in Berlin last month, is a hermaphrodite.” National Post (Sept 11, 2009) • Do you believe that the news media has the right to publish this story? Why or why not? What effects could this have on Semenya? Does the need to find things to write about outweigh the privacy of one person?

  6. Answer the Following Prompt (Day 6) • Media Consumption refers to an individual's usage or consumption of specified media or a media vehicle. • What forms of media do you consume? List them. • Using advertising as a specific format, does media consume us, or do we consume media? Give specific examples.

  7. Media Quote (Day 7) “Advertising is the art of arresting the human intelligence just long enough to get money from it.” Chuck Blore • Discuss the accuracy or inaccuracy of this statement. Reference your own experiences.

  8. Journal Question (Tues. Sept 15th) • Discuss whether you believe sexualized images in advertising to be a problem in society. Are women portrayed more as objects than individuals in our culture? Agree or disagree. Do men receive the same treatment? Why or why not? • Give specific examples to support your opinion.

  9. Quote (Wed. Sept 16th) • Agree or disagree with this statement and provide examples. • “Our society's values are being corrupted by advertising's insistence on the equation: Youth equals popularity, popularity equals success, success equals happiness.” John Arbuthnot Fisher

  10. No Logo (Thurs Sept 17th) • Watch today’s video on ‘branding’ (additionally, read the handout on branding). • Write your own personal definition on branding. • Write a journal response on whether you think ‘branding’ is a good thing, a bad thing, or both. Explain your opinion. • Also, discuss the positive and negative effects of branding in our culture.

  11. Brand Images (Fri. Sept. 18th) • Draw or write down at least eight brand logo’s and write one denotation (literal meaning) and one connotation (implied meaning) for that logo or brand • For example: Denotation: Fast food Connotation: Fatty food

  12. Advertising Techniques Journal (Mon. Sept 21st) • Find a print advertisement that meets the criteria for each technique and write down the following: • Magazine name • Company advertising product • Product name • Technique used • How it is used in the advertisement (what it says) • Whether you think it is an effective technique or not (explain)

  13. Media Work (Tues. Sept 22nd) • Watch the video “Killing Us Softly” by Jean Kilbourne about women and advertising, • Answer the questions on the handout in your journals.

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