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Marvel Entertainment, Inc.

Marvel Entertainment, Inc. Xiaodan Dong Feb 21, 2008. Marvel’s History. Marvel Comics early superheroes Stan Lee created Spider-Man Mismanagement and bankruptcy Acquired by “Toy Biz” Turnaround phase. Marvel’s Goals. Monetize the content library Ensure the quality of the content

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Marvel Entertainment, Inc.

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  1. Marvel Entertainment, Inc. Xiaodan Dong Feb 21, 2008

  2. Marvel’s History • Marvel Comics early superheroes • Stan Lee created Spider-Man • Mismanagement and bankruptcy • Acquired by “Toy Biz” • Turnaround phase

  3. Marvel’s Goals • Monetize the content library • Ensure the quality of the content • Foster the long-term value

  4. Current Marvel • CEO: Peter Cuneo • New strategies - Publishing - Toys - Licensing • Debt free (2004)

  5. Gross Profit Composition Total Gross Profit: 268 Million in 2003

  6. Future Marvel • Capitalize prominent characters • Shift focus to lesser-known characters • Keep current business model • Take on more capital-intensive

  7. Reference • Elberse, A. (2005). Marvel Enterprises, Inc. In M Mantrala (Ed.), Marketing 8050 (pp. 117-136). Columbia, MO: University Bookstore.

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