1 / 6

Idea Inception

Idea Inception. I. Generation informal systematic. II. Motivations Behind Ideas “Site looking for Use,” “Use Looking for Site,” “Capital Driven” “Back of Envelope” Pro Forma Strategic Planning. III. Techniques for Generating Ideas Brainstorming - create list

zach
Download Presentation

Idea Inception

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Idea Inception

  2. I. Generation • informal • systematic

  3. II. Motivations Behind Ideas • “Site looking for Use,” “Use Looking for Site,” “Capital Driven” • “Back of Envelope” Pro Forma • Strategic Planning

  4. III. Techniques for Generating Ideas • Brainstorming - create list • Nominal Group Process - cull brainstorm list • Delphi Method - use of expert input

  5. IV. Words of Warning • Macro vs. Micro analysis • Test Market new idea • Limitation on Research

  6. V. Risk Control During Stage One • Know yourself and your capabilities • Know your reputation • Know potential players in the development • Keep current on local/national economic and political climates and consumer tastes • Stick with what your knowledge and expertise dictate

More Related