ANKARA, TURKEY June 2008

1. WORLD TOURISM ORGANIZATION (UNWTO)From theory to practice: First steps towards the implementation of a TSASESRIC-UNWTO Workshop on Tourism Statistics and the Elaboration of a Tourism Satellite Account ANKARA, TURKEY June 2008

2. A TSA implementation programThe basic steps defined by UNWTO • A goodundestanding of the TSA framework and its proposed tables • Description of the country’s tourism activity; Stop here if it is not important* • Description of the country’s system of tourism statistics (STS) in statistical terms; Stop here if it is too weak* • Statistical description of the country’s system of national accounts and related systems; Stop here if it is too weak* • Compilation of an experimental TSA; where we stand • Setting up of a feasibility studyto analyze and remedy the flaws* • Implementing the decisions and getting results • Pilot estimations to monitor the advance of the project • Statistical assessment of the quality of the TSA • Disseminatingthe results and proceeding further

3. The Process – main characteristics • CONSULT with stakeholders - data users and suppliers • STICK with the local characteristics of tourism, tourism information, the statistical context and the objectives of the system • DEFINE priorities – what is first • ORGANIZE the project – who does what • DEVELOP a work program, with clear milestones and decision points - when • IMPLEMENT it in gradual stages

4. The inter-institutional platform: why?Consult and work together • Priorities - determined by users • Technical expertise - resides within statistical bodies (including especially compilers of national accounts and balance of payments) • Data - supplied by industry, associations, border control authorities, statistical offices, other administrative sources Countries which have set up a TSA project all over the world have found it most useful and even necessary.

5. The inter-institutional platform: Who ?Efficiency: experience and guidance • Bodies that generate and supply general statistics and basic tourism information: NSO, NTA, CB, associations of tourism enterprises; • Bodies providing information on specific aspects of tourism: border control authorities, local agencies; • Potential users of information on tourism (NTA (policy), universities (research), private sector (planning, marketing, promotion). Satellite accounting: Important to involve the unit in charge of the compilation of the national accounts of the country

6. The inter-institutional platform: How? • No unique way of creating this platform: stick to the local culture of inter-institutional collaboration • Look for efficiency through flexibility • Requirements: • Articulate the degree and mode of involvement of each institution • Firm institutional commitment of all participants - either through formal agreement or binding working arrangements • Clear assignment of resources • Clear rules concerning exchange of detailed information and the management of confidential data

7. Organization of the platform:recommendedcomposition and structure • Depends on: • the organization of the statistical system of the country, and on the specific institutional setting; • The present state of the tourism data base; • the institutional set up and status of the institutions in charge of tourism, and within these institutions, of the structure specifically in charge of tourism statistics (adequate level for discussion); • The local practices in developing projects common to various institutions; • The initiative can come from top-down or bottom-up

8. The interinstitutional platform:practical modus operandi • Requirements: • strong organization of teams and meetings • precise agenda for each meeting • prompt follow-up of decisions • organized project secretariat

9. Organizational scheme Council for the TSA development (political instance) Chair: Min. Tourism or equival. TSA National Team (technical instance) T.C. T.C. T.C. T.C. Technical Committees might exist on an ad-hoc basis. Chair: a specific staff member of one of the entities, or an individual chosen for his/her personal capacity

10. The link between the different levels • Council for the TSA development • Composition: heads of the main institutions involved (Tourism Administrations, Statistical office, Central Bank, border control authorities, representatives of private sector, of the academy if relevant..) • Chaired by the Minister of Tourism or equivalent • Secretary from the TSA National Team (chair?) • Specific role • Policy setting • Revision of the work plan and its implementation • Commitment of the institutions they represent into the program: assignment of resources, technical and staff • Validation of the results and their promotion

11. The link between the different levels • TSA National Team • Made of high level technical staff of main institutions involved • Chaired possibly by head of unit in charge of National Accounts compilation • Operational function • Define the process for the implementation of the TSA and the work program • Give the technical orientation which is needed • Review and approve the work done by adhoc technical committees if they exist, by units of the participating bodies or by a specifically established unit; • Submit proposals and results to the Council for the TSA Development

12. The role of specific institutions • National Tourism Administrations (NTAs) • Leading role in the Council for the TSA Development; • Coordination of the different stakeholders; • Major orientations in terms of tourism policy design. • National Statistical Offices (NSOs) • Integration within the general statistical system of the country; • Technical orientations and knowhow in national accounts, survey design and collection of statistical information; • Responsible of the credibility of the exercise.

13. The role of the private sector (including the academy) • Essential role as: • Main providers of information • Important users of information • Provide advice and help foster collaboration with respondents, through: • Improved data collection instruments/ questionnaires adapted to the operating and accounting practices of their constituencies; • Improved communication between data collectors and data suppliers and users

14. Participations of participating institutions to the different stages

15. The inter-institutional platform Country experiences

16. The case of Iran • The development of the TSA was considered within the Tourism Development and Management Master Plan: strong institutionalism of the project • Short term objective: 2001-2005: to improve the statistical basis; • Medium to long term objective: 2006-2015: to measure effectively the economic impact of tourism in order to properly and credibly assess the progress with the design of strategies to enhance the economic impact of tourism.

17. Iran… • Structure in 3 levels • Policy level: Coordination and Policy making Council: high level responsibility • Head of the Statistical Center of Iran (SCI) (chair); • Head of Tourism and Touring Organization (ITTO) • Head of the Bureau of Economic Accounts (SCI) • D.G. Department of Foreign Resident Affairs • D.G. Bureau of Culture and Art affairs (Management and Planning Organization MPO) • D.G. of the Economic Accounts Dept (Central Bank) • etc

18. Iran… • Technical Coordination level: Committee for the Study and compilation of the TSA • Senior experts on TSA (SCI) • Sectoral experts National Accounts (SCI) • Representatives ITTO (hotels operators) • Representatives Central Bank • Representatives Department of Foreign Resident Affairs • Operational level: Tourism statistic groups • Representatives of the Study and Compilation Committee • Sectoral technicians from SCI • Technicians in statistical methodology (SCI) • Representatives ITTO (hotels operators) • Representatives of Economic Accounts Dpt (Central Bank) • Representatives Tourism and Recreational Centers Organization • Source: report presented to a seminar held in Madrid September 2002

19. Interinstitutional PlatformKENYA Two levels of committees: • TSA Policy Committee • equivalent to the Council for the TSA • TSA Technical Committee • equivalent to the TSA National team • Source: CBS, KENYA (presentation at Seychelles TSA workshop)

20. Kenya: TSA policy Committee • Permanent Secretary, Ministry of Tourism and Information (MTI) • Director of Tourism • Director of Central Bureau of Statistics • Managing Director Kenya Tourism Board • Director of Research: Central Bank of Kenya • Kenya Tourism Development Authority • Principal Immigration Officers • TSA coordinator (head of planning, MTI) • TSA Secretary (Tourism Officer, DOT) • Source: CBS Kenya (presentation at Seychelles TSA workshop)

21. Kenya: TSA technical Committee • Chairman: TSA coordinator (Head of Planning, MTI) • Department of Tourism • Central Bureau of Statistics • Kenya Tourism Board • Director of Research: Central Bank of Kenya • Principal Immigration Officers • TSA Secretary (Tourism Officer, DOT) • Source: CBS Kenya (presentation at Seychelles TSA workshop)

22. Department of Environment and Tourism DEAT Finance South African Resource Bank The inter-institutional platform in South Africa Directorate: research Stats SA Special Research Unit Stats SA is the official publisher of government information, census data and statistics A more bottom-up approach