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Six strategies marketers use to get kids to want stuff  bad By Bruce Horovitz , USA TODAY

Six strategies marketers use to get kids to want stuff  bad By Bruce Horovitz , USA TODAY. Robert Lavrakas Apang Lin. Six of the most effective techniques Marketers Use. Techie Wish List Repetitive TV Spots Big-Screen Hype Books As Toys Faux toy Shortage Bus Radio. Techie Wish Lists.

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Six strategies marketers use to get kids to want stuff  bad By Bruce Horovitz , USA TODAY

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  1. Six strategies marketers use to get kids to want stuff badBy Bruce Horovitz, USA TODAY Robert Lavrakas ApangLin

  2. Six of the most effective techniques Marketers Use • Techie Wish List • Repetitive TV Spots • Big-Screen Hype • Books As Toys • Faux toy Shortage • Bus Radio

  3. Techie Wish Lists • Websites designed to teach kids to nag their parents. • www.walmart.com/toyland • "helps create a culture of nagging," • Markets use holidays like Christmas to boost sales by marketing to kids

  4. Repetitive TV Spots • Most children advertised TV networks: • ABC, CBS, NBC, FOX, CW, Nickelodeon, Cartoon Network • The average kid watches 20 hours of TV Weekly • The toy industry calls the eight weeks leading up to Christmas the "hard eight." • 30 second TV Commercials

  5. Big-Screen Hype • "Hollywood knows if you hook a kid's heart, the parent's wallet follows,"  • Toy’s made from movies with PG-13 or higher ratings target younger audience. Ages 7-12.

  6. Books As Toys • Kids books now packaged with toys • New strategy for children's books is to combine with games, toys, and jewelry. • Company’s know that children want toys, but parents want them to read, so they package the two together to increase sales from both parents and kids.

  7. Faux Toy Shortages • An estimated 250,000 Elmo toys sold in one day — a record for the toy industry. This caused an immediate shortage. • "Planned shortages are the perfect way to get kids to nag parents for presents,“ • Shortages create hype and drives prices and demand up.

  8. Bus Radio • Bus Radio is targeted programming of music, news and commercials for students. • 10,000 school buses, 1 million students in 24 states • Sold to public as age appropriate and designed for kids. • Paid advertisement for kids

  9. Sources • http://www.usatoday.com/money/advertising/2006-11-21-toy-strategies-usat_x.htm • http://www.usnews.com/education/blogs/on-education/2009/09/29/school-bus-radio-program-plays-its-last-tune

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