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A History of BP

A History of BP. Branding and Logo Development By Mrs. Clayton, 3 rd hour. BP Logo Changes Timeline. BP ’ s Advertising Agency: Olgivy & Mather. 1917 - Motor fuel sold as Palm Tree Oil was marketed as “BP.” 1920 - BP logo had wings to protect a shield.

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A History of BP

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  1. A History of BP Branding and Logo Development By Mrs. Clayton, 3rd hour

  2. BP Logo Changes Timeline BP’s Advertising Agency: Olgivy & Mather 1917 - Motor fuel sold as Palm Tree Oil was marketed as “BP.” 1920 - BP logo had wings to protect a shield. Logo colors in red, black, blue, white, yellow, green 1930 - Company requested consistent sign using green and yellow 1998 - Amoco and BP merged. Logos appear side-by-side 2000 - Amoco, ARCO and Castrol, become global brand with BP. • Logo features a sunburst of green, yellow and white. • It symbolizes dynamic energy.

  3. First BP Logo Gas was approximately 11 cents per gallon. Beyond Petroleum 1921-1922

  4. Second BP Logo First BP fuel was sold in cans. 1922-1930

  5. 1930-1947 Third BP Logo Logo design comes from 1920 employee competition.

  6. 1947-1958 Fourth BP Logo

  7. 1989-1998 Fifth BP Logo

  8. 1998-2000 Sixth BP Logo Amoco and BP Merged Amoco’s Torch appears next to BP Shield

  9. 2000-Present Current Logo Dynamic Forms of Energy Price of BP in 2011 is $3.29/gallon. Helios—Greek Sun God

  10. New Slogan for the 21st Century Better people, better products, big picture, beyond petroleum.

  11. Environmental News March, 2006--A spill of about 267,000 gallons (1 million liters) of oil in the tundra of Alaska's North Slope. April, 2010--Deep Horizon Gulf Oil Spill. One million barrels or more spilled into the Gulf.

  12. References http://www.bp.com/sectiongenericarticle.do?categoryId=9014509&contentId=7027666 http://news.nationalgeographic.com/news/2006/03/0320_060320_alaska_oil.html http://www.scientificamerican.com/report.cfm?id=bp-gulf-of-mexico-oil-spill-anniversary

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