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Why the Easter-Passover Section?

Easter-Passover 2012 (Q2). Run Dates: 3/12/12 – 4/4/12 URL: /easter-passover. Why the Easter-Passover Section? Consumers are expected to spend more than $500 million during the week leading up to Easter. (Nielsen)

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Why the Easter-Passover Section?

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  1. Easter-Passover 2012 (Q2) Run Dates: 3/12/12 – 4/4/12 URL: /easter-passover Why the Easter-Passover Section? • Consumers are expected to spend more than $500 million during the week leading up to Easter. (Nielsen) • Seventy percent of U.S. candy dollars are spent on chocolate during Easter week (Nielsen) • Consumers are expected to spend more than $3.5 million on matzo during the week leading up to Passover, and $6.5 million on kosher wine during the four weeks leading up to Passover Seder. Sponsorship Opportunities: • 3 IAB Ads on section and story pages: • Leaderboard Ad (728x90) • Two Medium Rectangle Ads (300x250) • Sponsor Wrapper Ad • 100x34 Sponsored Topper Graphic • Hover Ad or Pushdown on main section page • Bookend or Titlebar Ad on Tease Widget • Content Integration Module* • Flash Video Ad* *Availability varies by partner • Increase advertiser exposure through the following: • Sponsorship Logo in Promotional IAB Ads throughout the site • Sponsorship Logo in TV Web Driver and/or Pre-Roll • Teaser Widget on the stations homepage with advertiser’s logo • Section Sponsorship of Holiday or other related content sections, driving viewers to the Easter-Passover section

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