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Developing a Successful Social Media Strategy

Developing a Successful Social Media Strategy. Carol Webster President, Cassel International. Why Use Social Media?. WILDFIRE Brand awareness Customer Relationships Connections Engagement Google. www.searchenginejournal.com. Social Media Revolution 2011. Local Listings/Search Engines.

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Developing a Successful Social Media Strategy

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  1. Developing a Successful Social Media Strategy Carol Webster President, Cassel International

  2. Why Use Social Media? • WILDFIRE • Brand awareness • Customer • Relationships • Connections • Engagement • Google www.searchenginejournal.com

  3. Social Media Revolution 2011

  4. Local Listings/Search Engines

  5. Getting Started with Linked In • Develop a complete profile • It’s all about connections! • Use Linked In interfaces with Outlook, etc. to find connections • Post interesting materials (brochure,presentation) • Ask for recommendations,testimonials and referrals

  6. Linked In Tips and Tricks • Emphasize business offering in your profile • Join groups, follow conversations (discussion boards)offer solutions • Company pages • Targeted text ads

  7. Sample of Linked In Groups

  8. Getting Started with Facebook • http://www.facebook.com/pages/create.php Use Facebook’s Business Guide

  9. Facebook Tips and Tricks • Engage your fans • Polls, questions, “like” requests • Use photos and video • Host targeted contests • Target your status updates geographically • Facebook Ads • Facebook Deals (check-in) Source: Small Business Trends

  10. Getting Started with Twitter • Use Twitter’sGuide for Business • Sensible name (consider geography) • Complete profile • Visual branding • DO • Share, listen, ask, respond,reward, demonstrate know-how

  11. Twitter Tips and Tricks • Use Twitter’s Advanced Search • Find industry “peeps” t o connect with - Tweepz Source:

  12. Tweepz

  13. Getting Started with YouTube • YouTube is No. 2 search engine online • Picture is worth a thousand words! • “Name and claim” your channel • Complete your online description • Link to your other “online properties” (website, social networking sites)

  14. YouTube How-To Videos

  15. YouTube Tips and Tricks • Auto-play video • Select appropriate keywords and tags • Consider YouTube keyword search ads • Evaluate Promoted Videos (CTA) ad program (https://ads.youtube.com/index) • Be creative Source: www.fastcompany.com

  16. D&P in C

  17. Google + • Add +1 button to • Website • Google AdWords

  18. Adding a +1 button http://www.google.com/webmasters/+1/button/

  19. Biggest Social Media Mistakes • Don’t • Dive in without a plan • Do too much too soon • Have an incomplete profile - BRAND • Toot your own horn too often • Ignore negative comments orfeedback • Stay away

  20. Best Social Media Practices • Be Customer-centric! • Help • Listen • Engage! • Be a “thought leader” • Show your company’s personality! • Unify marketing activities • Continually evolve

  21. Managing Your Social Media • Managing social media takes TIME • Smartphone • Empower trusted employees • Intern • Link networks • Schedule timedaily • Tools to help • Roost • Scorecard • Audience Distribution • Hootsuite • Tweetadder • Tumblr

  22. KISS

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