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Do Now

Objective: Students will be able to design and create a 30-60 second promotional v ideo for their sports-themed restaurant. Do Now. Describe what you see in advertisements for restaurants such as Applebees and TGI Fridays. What kind of atmosphere are they trying to create?

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Do Now

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  1. Objective:Students will be able to design and create a 30-60 second promotional video for their sports-themed restaurant

  2. Do Now • Describe what you see in advertisements for restaurants such as Applebees and TGI Fridays. • What kind of atmosphere are they trying to create? • Do you think they succeed in giving the customers what they want? Explain.

  3. Directions • EACH student will create a promotional video and will be responsible for their own work • The theme will be to promote a “GRAND OPENING” for the restaurant • Incorporate music, sounds, transitions, animations • Utilize a sports celebrity as an endorser • Make sure to include a “call to action”

  4. What should be included? • Logo • Slogan • Exterior View of restaurant with sign • Interior View w/ customers enjoying meal • Selected menu items w/ pictures • Promotion/Challenge • Celebrity Endorsement • “Call to Action” website/facebook/twitter • Mention of Restaurant at least THREE times • Animation/transitions/appropriate music

  5. Conclusion • What progress have you made today on your video? • What can you do to improve it? Explain. • How does your promotion capture the attention of customers?

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