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POSIMS

POSIMS. Point of Sale Integrated Marketing Systems Presentation October 2002. Features of POS IMS. is a Unique Marketing Tool has Unique Multi Purpose Sales Docket has Unique Discount Structure creates loyal Customers Improve s your bottom line .

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POSIMS

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  1. POSIMS Point of Sale Integrated Marketing Systems Presentation October 2002

  2. Features ofPOSIMS • is a Unique Marketing Tool • has Unique Multi Purpose Sales Docket • has Unique Discount Structure • creates loyal Customers • Improves your bottom line

  3. Vision Statement “Loyal Customers are made, not born” • you develop a retail environment where customers are invited to become VIP customers and receive special benefits • you treat these customers as VIPs and give them exceptional service • And you maintain contact with these customers on an on-going basis because ……

  4. “Loyal Customers are made, not born” • the lifelong customer has never been more valuable • or more elusive • people are demanding more for less • responding to their needs is a constant challenge • that’s why you need the POSIMS Point of Sale solution

  5. Market Conditions • Growth opportunity • create a dynamic customer database • target loyal customers • Competitive climate • have an edge over your competitors • be creative • Risks • minimise your risk by being innovative

  6. Company Differentiators • most retailers see their POS system as a Cash Register offering customers a ‘no value’ till docket • POSIMS is a marketing tool, offering a unique sales docket to ALL customers, offering a discount on their next visit

  7. The Value of a Database • receive a 56% or higher return of discount vouchers • track Top 100 or 1000 customers • track customers who respond to your last mail out • track customers who haven’t purchased in the last 6 months • Customers who bought one or more of your company’s top 10 products

  8. The value of a Database • Quote from marketing guru Jack Colliss: “It costs up to 10 times more to attract a new customer as it does to keep an existing one”. • Know your customers by name – “the sweetest sound on earth is the sound of your own name”

  9. Product/Services Detail • all typical Point of Sale functions • full Stock Control - • easy access to re-ordering • highlight fast- and slowmoving stock • helps to prevent pilfering • full Debtors Control • separate COD ledger • Laybys

  10. Barcodes-POSIMS uses them for- • Stock Items, with a choice of using * Individual Barcodes * Generic Barcodes • Customer Club Members

  11. unique docket • GST compliant • Customer details • Product details • Discount Voucher details

  12. Sample Dockets

  13. Case History • Wallsend Nurseries commenced using POSIMS in 1994. • There were 1500 customers on the mailing list. • This list was maintained whenever someone was available….

  14. Case History • POSIMS soon added the Customer Database module to the Point of Sale system and from then on the Database grew exponentially • Over a period of 8 years the number of Club members has grown from a steady 1,500 to over 15,500

  15. Case History • Wallsend Nurseries have shifted their advertising strategy from ‘blanket’ letter drops and radio spots to sending catalogues to existing customers only

  16. Case History • Everywhere you see offerings of discounts and specials, but …. • most of these reduce your bottom line • POSIMS has developed a different and unique approach ……...

  17. Case History • POSIMS offers every customer a discount. • However, the discount is applied to the next sale • The customer needs to come back to claim their discount which ……...

  18. Case History • creates Store Traffic • happy customers • loyal customers • and every sale produces another discount voucher • the end result for you is more profit from less advertising expenditure

  19. Who is using POSIMS? • Nurseries and Garden Centres (45+) • Toy Shop • Hobbies Shop • Motor Spares • Pools & Spas shop • Jeweller • Hairdresser • Bottle Shop

  20. POSIMS is available from: Chris Hollander 32 Gamack Street Mayfield NSW 2304 Tel/Fax: 02 49675864 Mobile: 0418 272692 Email: chris.hollander@hunterlink.net.au Website: http://www.users.hunterlink.net.au/~dhcd End of slide show (press Esc to exit)

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