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Regal Marine products

Regal Marine products. Their goals. Their goal is continue to reduce the time from concept to prototype to production. Competitive advantages. Global sales(The world's third-largest boat manufacturer Overseas sales (One-third of its sales is going to Russia & China) Product design

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Regal Marine products

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  1. Regal Marine products

  2. Their goals Their goal is continue to reduce the time from concept to prototype to production.

  3. Competitive advantages • Global sales(The world's third-largest boat manufacturer • Overseas sales (One-third of its sales is going to Russia & China) • Product design • Similar production process • Use of three-dimensional CAD system • Cost competitive • NPMT ( new product management team) • Short product life cycle

  4. Product design is critical in the highly competitive pleasure boat business • keep in touch with the customers • Respond to the marketplace • Changing consumer tastes • Compounded by material changes • Improving marine engineering • Combined with the need • provide good value for customers

  5. Advantage use of CAD Advantage use of similar process Same structure Installation at one station Regale's test tank • Reduced product development time • Reduced problems with tooling • Superior product

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