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Profile

Supporting member organizations on the European Marketplace Ferenc Hargitai Secretary General Budapest, 14 January 200 9. Profile. EMF: The European Network of e-Excellence Not-for-profit association – founded in 1994

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Profile

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  1. Supporting member organizations on the European MarketplaceFerencHargitaiSecretary GeneralBudapest, 14January 2009

  2. Profile • EMF: The European Network of e-Excellence • Not-for-profit association – founded in 1994 • 300 corporate members – 20 association members– 21 individual members (Executive Advisors) • EMF activities: • Promotion of innovation marketing in the ICT and digital media sector • Preferential service provision: • International business development • International project development • Funding acquisition • Management of projects and special interest groups • www.emfs.eu

  3. Digital Clusters & Associations Convention • The EMF coordinates a cooperation platform for the national and regional multimedia /digital media clusters & associations in: • Austria, Belgium, Czech Republic, France, Germany, Greece, Hungary(IVSZ, MATISZ), India, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Switzerland, UK. • A network of 5000+ companies throughout Europe and international • Objectives: reach critical mass through • joint services • joint projects • joint events • joint representations

  4. Profile • MATISZ: Hungarian Association of Content Industry • Not-for-profit association – founded in 1991 • 150 members – mainly SMEs from content production sector, also some IT-multis, ISPs, educational institutes, libraries, other associations • MATISZ activities: • performs professional interest representation and protection for members operating on the field of IT content development, distribution and related infrastructure; • promotesfree flow of information, the eContent market and the more effective social exploitation of information; • accelerates the international economic and R&D relations of the Hungarian content industry; • harmonizes interests of social development and membership on the field of law making, regulation and introduction of new processes related to content industry; • watches over the professional and ethical norms of the IT-sector and takes steps against practices violating generally accepted norms; • organizes events (workshops, symposia, conferences) to implement the above objectives. • www.matisz.hu

  5. EMF Network Europe

  6. EMF Network International San Francisco Bangalore Santiago

  7. Main services for entreprises • European Seal of E-Excellence • Visibility • E-Accelerator • Markets • E-Facilitator • Cash • Lexelerator • Law

  8. European Seal of e-Excellence • The Seal distinguishes ICT & digital media companies with an excellent track record in innovation marketing • It has been issued annually since 2003 by the EMF and its national and regional partner associations and clusters • Each year, the Seal is supported by several corporate sponsors • The winners of the European Seal ofE-Excellence are announced at CeBIT • The winners of the Seal can apply for the e-Accelerator international business development audit service - for free! • www.seal-of-excellence.org

  9. e-Accelerator • One-stop-shop service platform for ICT & digital media companies seeking to expand internationally • Five main hubs in four continents:Brussels, Vienna, San Francisco, Santiago, Bangalore • Network of specialised consultants throughout the world & numerous agreements with other support organisations (trade development agencies, chambers of commerce, trade associations, incubators...) • Services: • International business development audit • Market research & business intelligence • Business expansion planning • Interim business expansion management • Partner & client search • Training and coaching • www.e-accelerator.eu

  10. e-Facilitator • Support platform for international project development & funding acquisition • Project idea screening through project questionnaire • Advice on adequate funding: private or public funding programmes (EU, EUREKA, national) • Assistance in business plan writing • Assistance in project building and project lobbying • Consortium building, international partner search • Project management • www.emfs.eu/facilitator

  11. Lexelerator • Web 2.0 platform for Legal information in e-Business • Legal Wiki: legal issues relevant for e-business described by legal professionals in non-legal language • News: events, links, documents, legislation, highlights • Blogs: legal and e-business subjects reviewed by specialists • Forum: for knowledge and experience exchange • www.lexelerator.eu

  12. EMF Methodology • Tell us what your needs are! • important for filtering potential companies / EU contacts • Respond to our Questionnaires • MATISZ uses e-Accelerator and PATENT forms • IVSZ uses its own online R&D and product forms(www.ivsz.net „K+F Kérdőív”) • The Secretariat evaluates and forwards to relevant Executive Advisors • The Executive Advisors provide insights • We discuss with you • We make proposal • We may carry out our proposal on your behalf… • Bottom line: you get free advice worth several days of work

  13. Questionnaires • The e-Accelerator international business development audit service (www.e-accelerator.eu) provides marketing support for a company to reach EU & global marketplace. • The e-Accelerator questionnaire therefore collects company facts & figures as well as marketing aims to investigate unique company opportunities. • The winners of the European Seal of e-Excellence can apply for the e-Accelerator service - for free! • The PATENT service (www.patentproject.org) provides support in establishing EU R&D co-operations, possible porject opportunities. • To survey the needs, 4 PATENT forms necessary: • Company Profile Form • Contact Form • Technological Audit Form • Screening of Project Ideas Form

  14. e-Accelerator questionnaire

  15. e-Accelerator questionnaire

  16. e-Accelerator questionnaire

  17. e-Accelerator questionnaire

  18. PATENT questionnaires

  19. PATENT questionnaires

  20. PATENT questionnaires

  21. PATENT questionnaires

  22. PATENT questionnaires

  23. PATENT questionnaires

  24. PATENT questionnaires

  25. Advice GENERAL • Invest enough time in providing your input • Describe what you have already achieved INTERNATIONAL EXPANSION • Is your position in the home market secure? • Decide which product(s) is(are) preparedfor international expansion • The technical features of your product are important, but ultimately secondary – what matters is how well you market your product • How well do you really know the target market(s)? • Put a price on each step of your expansion strategy

  26. Advice (cont.) FUNDING ACQUISITION • In the current climate: fund your expansion from your own income! • Private (banks / business angels / VC):you need to have a full-blown business plan and your timing must be right • Public: • Make sure you do not become overly dependent on this type of financing • Plan your public funding strategy over the medium/long term • Work with partners who already have experience • Always talk to the officials in charge of the programme

  27. To be avoided • Sloppy answers to questionnaires • No clear focus (products – markets) • No evidence of clear corporate strategy(may change, but must be there!) • No evidence of marketing & sales successesin the home market • No evidence of financial funds insupport of your plans • The illusion of short-term benefits… • There will be advice available at all stages of your development, but there is no free lunch!

  28. Contact Hungarian Association of Content Industry (MATISZ) Ferenc Hargitai Tel: +36.1.213.5089, fhargitai@matisz.hu Hungarian Association of IT Companies (IVSZ) Klára HeilingbrunnerTel: + 36.1.266.6346, hklara@ivsz.hu European Multimedia Forum (EMF) Philippe WackerExecutive Director E-Accelerator Tel: +32.2.219 0305 Fax: +32.2.219 1898 phw@e-accelerator.eu www.e-accelerator.eu 55, rue Hector Denis B - 1050 Brussels Belgium

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