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Advertising Analysis

Advertising Analysis. Student Name. Introduction. Is our current advertising plan working? Discuss and analyze each medium. Analysis Criteria. Newspaper Ads. Delivers 28% of customers Ad appears every Wednesday in Food section Dynamic, timely, good placement. Radio Ads.

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Advertising Analysis

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  1. AdvertisingAnalysis Student Name

  2. Introduction • Is our current advertising plan working? • Discuss and analyze each medium

  3. Analysis Criteria

  4. Newspaper Ads • Delivers 28% of customers • Ad appears every Wednesday in Food section • Dynamic, timely, good placement

  5. Radio Ads • Delivers 10% of customers • Spots run daily during morning drive time • Upbeat and humorous

  6. Mailers • Delivers 12% of customers • Mailer sent 6 times a year • Colorful and appealing postcards and coupons

  7. Yellow Pages Ads • Delivers 6% of customers • Ad appears in all metro editions • Attractive display, prominent placement

  8. What This Means • All methods are generating sales • Repeat customers and walk ins still remain largest segment—“curb appeal” remains essential

  9. Next Steps • Analyze effectiveness vs. cost • Compare each advertising mediums across locations • Some costs may be justified in one location but not another • Consider both standardization to reduce costs and also specialization for each location • Make recommendations

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