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The Lean Startup by Eric Ries

The Lean Startup by Eric Ries. And why we should care. The Book-. Problem : Most startups have a vision, raise money, put their heads down and work toward that vision. Only to find out they have perfectly executed a vision and nobody wants to buy or use.

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The Lean Startup by Eric Ries

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  1. The Lean Startup by Eric Ries And why we should care.

  2. The Book- • Problem: Most startups have a vision, raise money, put their heads down and work toward that vision. Only to find out they have perfectly executed a vision and nobody wants to buy or use. • Solution: Create an MVP (Minimum Viable Product), get people using it and iterate until the market leads you to what they will use or buy.

  3. The Solution- • MVP • Iterate, iterate, iterate • You “steer” in the direction the market takes you, not the destination. • Decision points are Persevere or Pivot.

  4. Is Ries a Genius? • No

  5. Is this important? • Hell yes. • This is Google’s DNA restated. They don’t have a lot of meetings to fine-tune ideas. They test, iterate, test, iterate (perpetual Beta). Then persevere (Gmail, Maps) or pivot (Wave, Buzz, Video). • The internet is the perfect medium for this type of approach.

  6. Resources. . . • Buy the book (it came out #2 on the NYT Best Seller list in October of 2011) • Buy the Kindle edition • Buy the Audible audio edition • And no, I’m not an Amazon affiliate • www.theleanstartup.com • Wired Magazine article Presented by Hamilton Wallace www.SmallBusinessMarketingConsultant.com

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