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Marketing

Marketing. Quiz #9. 1. This element of the promotional mix is often seen as more credible a. Advertising b. Sales Promotion c. Public Relations d. Personal Selling e. Direct marketing. 2. This element of the promotional mix takes a bigger role in marketing to businesses than to consumers

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Marketing

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  1. Marketing Quiz #9

  2. 1. This element of the promotional mix is often seen as more credible a. Advertising b. Sales Promotion c. Public Relations d. Personal Selling e. Direct marketing

  3. 2. This element of the promotional mix takes a bigger role in marketing to businesses than to consumers a. Advertising b. Sales Promotion c. Public Relations d. Personal Selling e. Direct marketing

  4. 3. “Which company wants to be the dullest story in America?” • P&G • Unilever • Dial • Irish Spring

  5. 4. The food tasting booths at Costco are an example of a. Cash Refunds b. Price Packs c. Premiums d. Advertising Specialties e. POP Promotions

  6. 5. Most retailers do a good job recruiting and training part-time sales people a.TRUE b. FALSE

  7. 6. Which of the following is NOT one of the benefits to the buyer of direct marketing? • it is convenient • it is easy & private • it provides limited product assortment • it provides an abundance of information

  8. 7. Dunkin Donuts beginning to sell gourmet coffees should be seen by Starbucks as a • Strength • Weakness • Opportunity • Threat

  9. 8. Which of the following is NOT part of the same strategic group? • Song • Southwest • Continental • Jet Blue

  10. 9. For more than 30 years, _________ has dominated the microprocessor market. • IBM • Intel • Compaq • Microsoft

  11. 10. Which of the following is true • Our third exam will be Thursday at 4:00 • The exam will be in GLFN Aud • Both A & B are true

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