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TruExterior Trim Like no other….

TruExterior Trim Like no other…. 3 Key Criteria that matter to the Trim Customer Installation : How easy is it to install properly and aesthetically Longevity : How long will it last without constant attention and repair Price : How competitively priced is it to other products in the market

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TruExterior Trim Like no other….

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  1. TruExterior TrimLike no other….

  2. 3 Key Criteria that matter to the Trim Customer • Installation: How easy is it to install properly and aesthetically • Longevity: How long will it last without constant attention and repair • Price: How competitively priced is it to other products in the market No single product category can claim all three criteria…

  3. Wood • Industry Standard • Installation • Prime ends • Pre-drill • Avoid ground contact • Work around cupping and warping • Maintenance • Inspecting • Painting • Caulking • Repair • Lowest price, but not the best value

  4. Hardboard/ Engineered Wood • Installation • Similar to wood • Limited applications • Must seal ends and field cuts • Mitering and routing are not recommended • Fastening limitations • Longevity • Depends on the application and installation techniques • Wood based products will cycle moisture • Annual maintenance typically required • Price • Mid-range • Overall performance yields a limited value over wood

  5. Fiber Cement Trim • Installation • Heavy making it difficult to handle and work with • Short lengths, requires more “pieces,” more labor • Difficult to cut and fasten • “Rough” appearance • Dust concerns • Limited applications (Ground & roofline contact) • Longevity • Absorbs and cycles high levels of moisture • Dependent on application and installation • Price • Mid-range • Handling challenges create additional labor and waste, lowering overall value

  6. Cellular PVC • Installation • Often has a higher workability; better than wood trim • Can be heated and bent for radius applications • Must take additional measures to control unwanted movement • Proper fasteners • Costly adhesives for correct installation (if they hold) • Special paints for “darker” colors • Must use “non-silicone” caulks • Long period for paint to fully cure (up to 30 days) • Longevity • If joints don’t separate, looks good for a long time • Price • Highest price in the category, limits conversions

  7. What’s missing? The current market is lacking a product that highly addresses all three critical attributes: • Ease of Installation • Low Maintenance – long life • High value for its competitive price

  8. A Qualified Opportunity Over 60% of the exterior trim market is still using wood: • These users haven’t found a product that offers the workability of wood at a price they are willing to pay. The “Non-Wood” trim market is looking for a lower maintenance option: • Over half of which is unwilling to deal with the “caveats” delivered by PVC or willing to pay the premium for PVC

  9. TruExterior Trim • Engineered to Perform by Boral Materials Technologies Inc • Nearly 5 years of development and rigorous internal and 3rd party testing • Comprised of over 75% recycled or rapidly renewable materials • Blend of proprietary ingredients & patented technology

  10. Customer trials confirm that the product truly addresses a market need.

  11. TruExterior Trim: Poly-ash TruExterior Trim is pioneering the Poly-ash segment of the exterior trim category with products that provide exceptional performance, superior workability, and a lasting appearance. What is Poly-ash? • A blend of polymers and fly-ash recovered from coal combustion in power-plants. Why Poly-ash? • Poly-ash products typically: • Contain recycled material- To help achieve our environmental goals • Are low maintenance- Help address current needs in the industry • Sustainable- Building today for our home tomorrow

  12. Why TruExterior Trim? • TruExterior Trim is manufactured with proprietary bio-based polymers & highly refined coal combustion products (ash): • Polymer • Chemistry with over 60 years of real-world applications • Enhanced workability • Fly-Ash • Highly refined recovered material derived from coal combustion products which are endorsed by the USGBC for use in building construction • Adds a level of inert properties • Provides excellent consistency throughout the material • Recycled and rapidly renewable content exceeds 75% • Produced with a low energy usage; which is offset with R.E.C.’s • Easy to install with standard tools • No wood fillers • Virtually no moisture absorption • Ideal for exterior applications and moisture prone areas

  13. Why TruExterior Trim? • TruExterior Trim is an excellent wood-replacement product; offering an exceptional level of durability which exceeds that of wood. • Free from: • Rotting • Cracking • Splitting • Termite attacks • In addition TruExterior Trim: • Is easy to handle, with a weight similar to that of wood trim • Maintains a high level of dimensional stability during periods of moisture & temperature change, which helps reduce call-backs • Reversible with an authentic wood grain on one side and smooth on the other • Can be painted any color with exterior grade latex paint • Approved for ground contact

  14. Sustainability… • 1st and only exterior trim product to be awarded a “Cradle to Cradle” certification • Highest recycled content amongst all exterior trim products with an SCS Certified minimum 70% recycled content • Boral is a founding member of the Climate Registry and a member of the USGBC

  15. Applications*: • Corners • Soffits • Fascia • Batten strips • Frieze boards • Rake boards • Garage door casings • Window surrounds • Door trim • Other exterior trim applications *Not for structural applications

  16. Storage & Handling Store on a flat level surface Boards can break Applications Not intended for structural applications Tools Recommend carbide tipped tools Fasteners Use quality exterior grade fasteners Fasten every 24” or less and within 2” of each end Pneumatic nailguns are OK Expansion & Contraction No special precautions or adhesives are required to limited movement Nail Holes Traditional caulks, auto body fillers, exterior wood fillers all work well Painting Comes pre-primed, requires paint Virtually no moisture cycling so paint will last longer Exterior Grade latex paint Unlike PVC, any color is acceptable Paint a clean & dry surface Not need to prime or seal field cuts Installation Highlights:

  17. Selling TruExterior Trim vs. Wood Trim • No moisture cycling – Paint lasts longer • Will not rot • Resistant to termites • No need to prime end cuts or field cuts • No need to pre-drill • Suitable for ground contact • Can be routed and milled like wood

  18. Selling TruExterior Trim vs. Fiber Cement Trim • Easier to handle • Lighter weight • Less brittle • Suitable for ground contact • No pre-drilling necessary • No need to prime end cuts • Will not absorb moisture • No special tools needed • No special personal protective equipment needed

  19. Selling TruExterior Trim vs. Composite Trim • Suitable for ground contact • Can use in moisture prone areas • No need to prime end cuts • Can fasten close to the edge • Can be routed and milled

  20. Selling TruExterior Trim vs. PVC Trim • Much less thermal expansion and contraction • Can paint any color with no need for special paint • No costly adhesives necessary • Fasten 24” on center • Sustainability

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