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Background

Web Content Management – easier way to manage wild web Dong Chen, Lead Web Developer Office of the Chief Information Officer I.T.S / Web Development Bowling Green State University Thursday 04/20/06 Ohio Higher Education Computing Council, 2006. Background. About BG

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Background

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  1. Web Content Management – easier way to manage wild webDong Chen, Lead Web DeveloperOffice of the Chief Information OfficerI.T.S / Web DevelopmentBowling Green State UniversityThursday 04/20/06Ohio Higher Education Computing Council, 2006

  2. Background • About BG Bowling Green State University (BGSU), located in northwest Ohio, was founded in 1910. A state-assisted, residential institution, BGSU has an enrollment of approximately 20,000 students on two campuses and 840 full-time faculty members. More than 200 undergraduate degrees are offered, along with master’s degree programs in 65 fields and doctoral programs in 16 areas • I.T. Infrastructure Sun Solaris 9, Oracle 9i database, and Apache web server

  3. Why Web Content Management? • Create a consistent look and feel for BGSU • Provide a mechanism for timely updating and maintaining accurate information • Ease of use for technical and non-technical expertise associated with managing and publishing content • Reduce duplication of effort by providing an automated system for sharing content • Provide flexible workflow for approval of changes to content • Increase the ability for shared support

  4. WCM Selection Process • Established core I.T. CMS reviewing group • List of core WCM capabilities • Campus-wide Web steering committee • Vendor onsite demo • Established Web operations committee, co-chaired by Office of Marketing & Communications, and Office of the CIO

  5. Web Content Management Market, 2005

  6. WCM Core Capabilities Highlights • Simplify content contribution, empower non-technical users • WYSIWYG editing • Locate Web content quickly and easily • Streamline approval process • Enforce standardization • Publish content across multiple sites • Reuse content and fine-tune page layout • Maintain connections among your content, less broken links • Better site maintenance • Section 508 Compliance and W3C WAI (Web Accessibility Initiative) • Build On Open Standards (HTML, XML, CSS, Java)

  7. WCM Implementation Process • Asked vendor provide onside training and BGSU branded documentation • Setup WCM resource website (http://www.bgsu.edu/offices/cio/webdev/page972.html) • Campus-wide communication, ex. (workshops, consultation, training) • Balance politics and technical/staff ability • Implemented some highly visible websites first, ex. (Office of the President, Division of the Executive VP, Office of the CIO) • Additional staffing • Three-tired architecture (development, testing, production)

  8. Steps for Using the CMS • Each area designates a content administrator. This person coordinates the page's "look and feel" and will be the area's only contact person • The content administrator contacts the Web team to establish a presence in the web content management system • The content administrator contacts Marketing to specify the area’s color and template • The content administrator contacts TSC at 2-0999 to schedule CMS training for everyone who will use the system • After completing the training, all trainees use the content management system within a training environment for two weeks • After the two-week testing period, the content administrator contact the Web team again to establish their community's workflow requirements • The area begins creating, producing, and managing Web pages using the content management system

  9. WCM Resources • BGSU Web Development General CMS Info - http://www.bgsu.edu/webdev/ Graphics standards manual - http://www.bgsu.edu/offices/mc/gsm/ • BGSU case study (http://www.percussion.com/products/content-management/rhythmyx/literature/PDFs/BGSU_Case_Study.pdf) • CMS Watch (http://www.cmswatch.com)

  10. Lessons Learned Key Considerations: • Analyze your own website to help determine what exactly is needed • Look for CMS providers that offer WYSIWYG editing • Ask vendor to install the product onsite for testing before any decisions made • Ask about support • Contact existing higher education customers for reference • Ask for an education discount • Look to the future, ex. (XML, Web Services, RSS, Portlet) • Engage your stakeholders early in the process • Communicate, communicate, communicate …

  11. The End? • Q&A • Contact info: Dong Chen Lead Web Applications Developer dchen@bgsu.edu 419-372-8389

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