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What is AMA?

ST. CLOUD STATE UNIVERSITY/AMERICAN MARKETING ASSOCIATION. What is AMA?. “The American Marketing Association (AMA) is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing worldwide.  Our principal roles are: 

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What is AMA?

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  1. ST. CLOUD STATE UNIVERSITY/AMERICAN MARKETING ASSOCIATION What is AMA? “The American Marketing Association (AMA) is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing worldwide.  Our principal roles are:  The AMA serves as a conduit to foster knowledge sharing. Providing resources, education, career and professional development opportunities. Promoting/ supporting marketing practice and thought leadership. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their marketing expertise, elevating their careers and ultimately, achieving better results.” – marketingpower.com • Pres/VP • External Comm. • Fundraising • Internal Comm. • Professional Devel. • Community Service • Case Comp.

  2. ST. CLOUD STATE UNIVERSITY/AMERICAN MARKETING ASSOCIATION What is AMA? ● AMA is an international organization. ● 78 Professional Chapters. ● Includes MNAMA. ● Husky AMA is 1 out of 300 Collegiate Chapters. ● Husky/SCSU AMA is the #1 ranked Collegiate Chapter in Minnesota. ● Other MN chapters include St. John’s/St. Ben’s, St. Thomas, Concordia Moorhead. Internationally Recognized = Good for Your Resume! • Pres/VP • External Comm. • Fundraising • Internal Comm. • Professional Devel. • Community Service • Case Comp.

  3. ST. CLOUD STATE UNIVERSITY/AMERICAN MARKETING ASSOCIATION What is Marketing? What are we marketing? The American Marketing Association describes marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” – marketingpower.com Husky AMA’s “product” is professional development. We want to help you succeed! We want to help you sell YOURSELF! • Pres/VP • External Comm. • Fundraising • Internal Comm. • Professional Devel. • Community Service • Case Comp.

  4. ST. CLOUD STATE UNIVERSITY/AMERICAN MARKETING ASSOCIATION Our Mission Statement “Saint Cloud State University's American Marketing Association strives to enhance student life experiences. We promote opportunities for growth by applying marketing principles through community service, professional development, and leadership. As an organization, we enable our members to successfully position themselves in the business world.” • Pres/VP • External Comm. • Fundraising • Internal Comm. • Professional Devel. • Community Service • Case Comp.

  5. ST. CLOUD STATE UNIVERSITY/AMERICAN MARKETING ASSOCIATION BREAK/ICE BREAKER Dr. Tangle • Pres/VP • External Comm. • Fundraising • Internal Comm. • Professional Devel. • Community Service • Case Comp.

  6. ST. CLOUD STATE UNIVERSITY/AMERICAN MARKETING ASSOCIATION Executive Board President: Vida Boualouang Vice President (VP): Parker Nickolay Vice President of Finance: Tracey Sisombath Vice President of Chapter Operations: Chris Elhardt And Vice Presidents of Other Committees • Pres/VP • External Comm. • Fundraising • Internal Comm. • Professional Devel. • Community Service • Case Comp.

  7. ST. CLOUD STATE UNIVERSITY/AMERICAN MARKETING ASSOCIATION Fundraising Vice President of Fundraising: Zach Hetrick Event Coordinator(s): Leah Schneider and Ali Lindeland We do fundraising to provide you the opportunities and resources that we provide! We also do fundraising for our highlight trip of the year to compete internationally in New Orleans. ● Corporate Sponsorships and Partnerships ● SCSU Athletic Department ● HealthPartners ● GenNext ● And more! • Pres/VP • External Comm. • Fundraising • Internal Comm. • Professional Devel. • Community Service • Case Comp.

  8. ST. CLOUD STATE UNIVERSITY/AMERICAN MARKETING ASSOCIATION Professional Development Vice President of Professional Development: Beth Koenig Small Business Promotions: Angela Sund and Aisha Conde Market Research: TWO OPEN POSITIONS! Member Relations: Kraig Van Keulen We provide opportunities for professional development so that you can successfully position yourself in the business world and any career field of your choosing. ● Speakers and Tours ● Recruitment and On-Site Interviews for Jobs and Internships ● Resume, Interview, and Communication Skills Enhancement ● Real Work Experience (including Marketing-Related) ● Leadership Experience ● Networking ● • Pres/VP • External Comm. • Fundraising • Internal Comm. • Professional Devel. • Community Service • Case Comp.

  9. ST. CLOUD STATE UNIVERSITY/AMERICAN MARKETING ASSOCIATION Community Service Vice President of Community Service: Mindy Luecke Charity Activities: Ryan Lindeman and Taylor Mitchell We are actively involved in improving the Central MN and St. Cloud communities. Projects/Non-Profit Organizations we’ve worked on/with in the past: ● Make-A-Wish ● Adopt-a-Highway ● Salvation Army ● Catholic Charities of St. Cloud ● And more! • Pres/VP • External Comm. • Fundraising • Internal Comm. • Professional Devel. • Community Service • Case Comp.

  10. ST. CLOUD STATE UNIVERSITY/AMERICAN MARKETING ASSOCIATION External Communications Vice President of External Communications: Calvin Krajco Campus Relations/BSEC Rep: Erik Moline Business and Alumni Communicator: OPEN POSITION! We actively network with other business professionals in Minnesota (including both Central MN and the Metro area). ● St. Cloud Area Chamber of Commerce ● MN AMA ● Alumni ● BSEC/Herberger Business School • Pres/VP • External Comm. • Fundraising • Internal Comm. • Professional Devel. • Community Service • Case Comp.

  11. ST. CLOUD STATE UNIVERSITY/AMERICAN MARKETING ASSOCIATION Internal Communications Vice President of Internal Communications: JR Roelle Media Manager: Dan Brink Content Manager: Geoff Christ Web Developer: RajithaMawilmada Graphic Designer: Nick Simmons We are always learning and implementing innovative ways of marketing and communication, such as online and through different forms of media. Online Marketing = Huge in ANY industry today! ● Web Site ● Online Marketing ● Newsletters ● Social Media ● Photos, Videos, and other Media • Pres/VP • External Comm. • Fundraising • Internal Comm. • Professional Devel. • Community Service • Case Comp.

  12. ST. CLOUD STATE UNIVERSITY/AMERICAN MARKETING ASSOCIATION Case Competition Vice President of Case Competition: Devin Bezdicek Case Analysis: Eric Marshall Case Promotions: OPEN POSITION! Case Research: OPEN POSITION! The annual Case Competition gives you real, hands-on experience on how to create a marketing plan from start to finish. ● Real companies implement our plans. ● Real, hands-on learning that you won’t find in the classroom. ● Write on your resume that you worked with large companies like Nintendo and Pearson. • Pres/VP • External Comm. • Fundraising • Internal Comm. • Professional Devel. • Community Service • Case Comp.

  13. ST. CLOUD STATE UNIVERSITY/AMERICAN MARKETING ASSOCIATION GET INVOLVED! We highly encourage you to get involved! Get involved with one or all committees! Board positions are a great way to obtain leadership experience! ● General Board Positions are a one-semester minimum requirement. ● Executive Board positions are a one-year minimum requirement. Elections for Open Positions will Occur Tentatively on: 9/28 • Pres/VP • External Comm. • Fundraising • Internal Comm. • Professional Devel. • Community Service • Case Comp.

  14. ST. CLOUD STATE UNIVERSITY/AMERICAN MARKETING ASSOCIATION Break into Groups/Committees of Interest Fundraising Professional Development Community Service External Communications Internal Communications Case Competition Each VP: Write down on a sheet of paper what each member of your group would like to see out of AMA this year and what he/she is looking forward to the most! Every member will introduce him/herself and his/her major. • Pres/VP • External Comm. • Fundraising • Internal Comm. • Professional Devel. • Community Service • Case Comp.

  15. ST. CLOUD STATE UNIVERSITY/AMERICAN MARKETING ASSOCIATION Fun/Friendships We are a professional organization that likes to have fun! ● Build lasting friendships! ● Attend our social events! ● Be a part of our team/family! • Pres/VP • External Comm. • Fundraising • Internal Comm. • Professional Devel. • Community Service • Case Comp.

  16. ST. CLOUD STATE UNIVERSITY/AMERICAN MARKETING ASSOCIATION Our Meetings We meet every Wednesday at 12PM and 3PM in the Cascade Room of Atwood. We hope to see you again and we encourage you to get involved to prepare yourself for your future! Thank you for attending our first meeting. For any other questions, e-mail ama@stcloudstate.edu “Like” our Facebook: http://www.facebook.com/HuskyAMA Follow us on Twitter: @HuskyAMA • Pres/VP • External Comm. • Fundraising • Internal Comm. • Professional Devel. • Community Service • Case Comp.

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