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Cub Scout Recruitment and Retention

Cub Scout Recruitment and Retention. Session 116 Scott Segalewitz. Visit the Pack 148 Website for this presentation and other related materials. CubPack148.Scoutlander.com. Recruiting. Recruiting – What Works?. Cub Scouts and Leaders “Sport" your uniform often.

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Cub Scout Recruitment and Retention

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  1. Cub Scout Recruitment and Retention Session 116 Scott Segalewitz

  2. Visit the Pack 148 Website for this presentation and other related materials CubPack148.Scoutlander.com

  3. Recruiting

  4. Recruiting – What Works?

  5. Cub Scouts and Leaders “Sport" your uniform often • Show the presence of Cub Scouts in your community • Wear uniform to school • Recruitment night • Pack meetings • Den meetings • Be knowledgeable about what all of the patches mean

  6. Encourage Cub Scouts to talk about Scouting with their friends • Word of mouth is a powerful forms of advertising. • Use the recruiter patch to reward Scouts • Families are involved in lots of activities • Use activities to interact with parents and share Cub Scout stories.

  7. Peer to Peer Programs • School “show and tell” programs • Distribute stickers or handouts at the conclusion of their presentation • “My Best Friend is a Cub Scout” program

  8. Develop a Pack Information Sheet • Include: • Time, date, and location of pack meetings • List of upcoming events • Den Leader and Committee Member names and phone numbers • Provide copies to: • Charter organization • Pack committee and parents • District Executive.

  9. Recruitment Night Information Flyer • School Recruiting Night • First few weeks of the school year • End of academic year (Tigers) • Create Flyers • Check school district policies • Include date, time, and location of meeting; contact name and phone number. • Distribute to classes • Provide assistance to office staff • Peer to peer invitations

  10. Display Cases and Bulletin Boards • Seek permission from the Chartered Organization to use a display case • Display should be fun and informative – create excitement • Change monthly • Assign responsibility for maintaining currency

  11. School, Church, Community, or Business Newsletters and Websites • Promote programs and accolades in Newsletter/Website • Maintain contact information • Submission deadlines • Preferred format

  12. School, Church, and Civic Functions • Set-up display at • School open houses • Back-To-School nights • Curriculum nights • Carnivals • Parent/Teacher conferences • Other church or civic events. • Seek permission • Set-up in a visible location • Set-up early • Uniformed leaders and Scouts staff displays. • Make follow-up calls with families that expressed interest

  13. News Releases to Local Newspapers • Know deadlines • Be aware of publication dates • How to Write a Great Press Release: A Sample Press Release Templatehttp://www.publicityinsider.com/release.asp • The release can be used to: • Promote recruitment night • Feature a community service project, awards, blue and gold, pinewood derby, etc.

  14. Beavercreek News-Current Extra • Centerville Bellbrook Times • Englewood Independent • Enon Messenger • Huber Heights Courier • Kettering Oakwood Times • New Carlisle Sun • Springboro Sun • Times Weekend • Tipp City Herald • Vandalia Drummer News • West Milton Record

  15. Pack Website • Include pertinent information regarding your Cub Scout Pack including: • How to join • Benefits and excitement of Cub Scouting • Frequently Asked Questions (FAQs) • Obtain links from other sites: • Chartered Organization • Chamber of Commerce • United Way • Etc.

  16. Public Website

  17. Frequently Asked Questions • What is Cub Scouting? • What are the requirements to join Cub Scouts? • What does Cub Scouting offer my son? • How does participation in Cub Scouting affect participation other activities? • What are the responsibilities of a parent? • Do Cub Scouts go camping? • What other activities are available to Cub Scouts and their families? • How much is it going to cost? • Where can I buy uniforms, pack and den number patches? • How can I save money on the cost of uniforms? • Etc.

  18. Announcement • Possibilities • Church • Neighborhood • Subdivision • Company • City • School district • Recreation center • Create something that is interesting to read • Make people want to join Scouting • Be sure to thank the organization for its support.

  19. Special Events • Plan a special event that you can invite families to attend. • Host a pinewood derby at the shopping mall and invite families from your school and neighborhood to participate using "experienced" derby cars. • Host a booth or activity at community fairs, festivals or other events.

  20. Personalized invitation or letter • Personalize a letter or card including a description of Cub Scouting, date, time, and location of your recruitment night, and contact name and information. • Cards or letters individually addressed to each boy. • Secure your list of names and addresses • Chartered organization • PTO's • Sport teams • Church directories • etc.

  21. Invite a friend activities • Host events where friends are explicitly invited. • Where appropriate, include tagalongs: • Tour Permit • Medical forms

  22. Retention

  23. Why do boys (families) leave Scouting?

  24. Why do boys (families) stay in Scouting?

  25. Retention – What Works

  26. www.sccc-scouting.org Additional recruiting ideas can be found on the Website of the Santa Clara County Council

  27. Questions/Comments Scott Segalewitz Cubmaster Pack 148 Centerville, OH segalewitz@udayton.edu www.CubPack148.org

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