100% PURE Embraces Plant Dyed Cosmetics, Invented Fruit Pigmented® Makeup

1. 100% PURE Embraces Plant Dyed Cosmetics, Invented Fruit Pigmented® Makeup 100% PURE co-founder and chemist Susie Wang was picking berries in her garden one day and noticed that the beautiful, vibrant colors stained her fingertips. It was this realization that led her down the path of using pigments from fruits to dye her company’s makeup. The rest is history, as they say. Fruit pigmented® makeup by 100% PURE is now a patented process that uses natural stains from fruit pigments in cosmetics. In fact, 100% PURE only uses fruit, vegetables, tea, coffee, and cocoa to color their extensive line of natural cosmetics. The company does not use synthetic dyes derived from bituminous coal or petroleum distillates, nor do they ever use fillers, such as water and other thickeners, to expand or dilute their formulas. 100% PURE uses fruit pigments to color their unique line of makeup, including powder and cream foundation, as well as lipsticks, blushes, mascaras, eyeshadows, and all other color cosmetics. Here are a few fruit pigmented® faves to add to your scrumptious list today: Fruit Pigmented® Cocoa Butter Matte Lipstick 100% PURE carries a wide variety of colorful lip products including lipstick, lip glaze, lip gloss, lip and cheek tint, and lip liner. Their matte lipsticks contain a nourishing blend of cocoa and shea butters as well as vitamin E to moisturize and protect while providing brilliant pigments from fruit. Your lips will look vibrant, never dull, with 100% PURE’s innovative formula. Fruit Pigmented® Full Coverage Water Foundation With 19 shades to choose from, 100% PURE’s full coverage foundation is designed to hydrate your skin while providing a lightly dewy, smooth finish for a glowing complexion. The formula is

2. made with certified organic aloe juice, green tea, anti-aging red wine resveratrol, vitamin E, and super fruit oils from pomegranate and acai berries. Fruit Pigmented® Pretty Naked Palette If you’re looking for the perfect palette that includes eyeshadows, blush, and luminizer in soft, neutral tones, this is the one for your makeup bag. The perfectly curated palette includes shimmery and creamy pinks, nudes, and bronzes for you to playfully apply on your lids and cheeks. Of course, the shades are pigmented with fruit, including papaya and peach. With 100% PURE’s natural makeup you can feel good about what you are putting on your face because they only use the highest quality ingredients to ensure your face, eyes, and lips are radiant and healthy. From their eye cream with caffeine to their fruit pigmented® eyeshadow you can rest assured you’re putting quality products on your face. Learn more about 100% PURE’s https://www.100percentpure.com/ fruit pigmented® shades at