India's Fastest Growing Startups in November 2020.

1. November 2020 I INDIA’S FASTEST GROWING N D I A START S Shubham Babar Director Sandip Vayadande Director OAK’s Group Touching Skies under the Flagship of Shubham Babar and Sandip Vayadande

4. EDITOR’S NOTE Creativity in Business An Unending Strive for Entrepreneurs Nothing is as dynamic as a business. The continuous transformation happening in the business is either a sign of growth or a recipe for disaster. The difference between both is a carefully implemented plan and a distinctive approach towards business problems which permutes effective solutions. The key to keep up with the ever-changing environment of business is to quickly adapt to the changes it is presenting. The business world grows above and beyond anyone’s comprehension. People claim to have insights and share the same with the wantapreneurs, but in reality, it is very complex in terms of forecasting. Everything depends upon possibilities and the best way to keep up with those possibilities is to go with the flow. What disrupts this flow is innovation in business. A lot of entrepreneurs drive innovation in their business to make a difference in the market. Those who disrupt the market, manage to stay at the top of the food chain. In the competitive market, businesses tend to lose their way in preaching about their product or service and sometimes spreading wrong message through their brands gets the deal done (down the drain to be exact). What sets a business right is their mission, vision, and core values. If these are on-point and the business is

5. INDIA’S FASTEST GROWING START S doing everything it can to stay relevant with its principles, it can be said that this company/organization is contributing towards its sustainable growth. Now this is just a normal scenario where the business is meeting its targets and showing a branched growth. To do something extraordinary, innovation matters a lot. people in locating innovative solutions that create opportunities from problems. Amazing ideas, new concepts, and sometimes fresh outlook can change the business altogether for the better. People have observed that creativity promotes productivity. It helps in solving dynamic problems while giving a competitive edge over other businesses in the market. All in all, creativity has the potential to change the business world and those leverage its potential make it to the top of the corporate mountain. There are businesses that have been in the market for a long time but now have become stagnant despite their products or services are in demand. This sometimes is due to their ignorant approach towards market trends and inability to cater to the dynamic needs of their clientele. Entrepreneurs in this tech-driven age have the opportunity to create something unique for themselves as well as their customers. The only differential factor remains the application of creative approach and driving results from the same. Entrepreneurs who are successful in doing that, can transform the world we know taking us to a brighter tomorrow. Whereas a new entity coming in the market with no or less experience is spontaneously gaining a huge chunk of existing customer-base as well as acquiring new customers is leveraging innovative tools and techniques to enhance its outreach. This flux in the marketplace is created because of one’s refusal to adapt and another’s chance to grasp the opportunity. In this latest edition of CIO Look India - India’s Fastest Growing Startups, we came across few of the industry disruptors and pioneering leaders that are spearheading their ventures towards success in a creative way. The most important role in these dynamics is played by an element called creativity. Creativity in business has been a taboo for most of the organizations that believed in traditional practices and established processes. Trying something new was always observed as a risk with uncertain results waiting at the end of the tunnel. But there are some organizations that believed in creativity and took the bold decision of incorporating it in their workplace which evidently enhanced their business operations. There are stories of companies imbibing creativity in their work culture and experiencing operational output at unimaginable levels. Creativity has always been a muse to success and that is why entrepreneurs should take a closer look towards changing some things around them. Starting a business is never easy. If creativity is leveraged at the right time and in the right context, every business is capable of scaling or rather growing at a sustainable pace. That is why our team at CIO Look India has focused on these growing enterprises and have brought our readers, intriguing stories of startups that are ready to take the Indian business paradigm by the storm. Read away! DarsHP Darshan Parmar Creativity in business inspires, challenges, and assists

6. C O N T E N T S 10 COVER STORY OAK’s Group Touching Skies under the Flagship of Shubham Babar and Sandip Vayadande Startup Dynamics The Top5 Reasons Why Startups Fail ARTICLE 22

7. 18 BeTheGuide® On a Mission to Drive Young Professionals Towards a Better Tomorrow Essence of 24 Artisans Brought to Life by Coshal Art 28 Koanex Decoding Business through Technology 32 MyChores Caring for You and Your Home 36 Practically Learning Redefined 40 Rimagined Making a Difference by Upcycling

8. I N D I A Abhishaj Sajeev Editor-in-Chief CONTENT FOLLOW US ON www.twitter.com/ciolookindia www.facebook.com/ciolookindia/ Senior Managing Editor Sumita Sarkar Managing Editor Darshan Parmar Assisting Editors Sneha, Aditya, WE ARE ALSO AVAILABLE ON Sourabh DESIGN CONTACT US ON VisualizerAsha Bange Email sales@ciolookindia.com For Subscription www.ciolookindia.com Art & Design Director Priyanka Rajage Associate Designer Deepanjali Jena SALES Copyright © 2020 CIOLOOK India, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from CIOLOOK India. Reprint rights remain solely with CIOLOOK India. Operations Head Megha Mishra Sales Manager Ashwini Pahurkar Sales Executive Shweta Kale TECHNICAL Technical Head Aditya K. Technical Consultant Tanaji abhishaj@ciolook.com sales@ciolookindia.com NOVEMBER, 2020

11. INDIA’S FASTEST GROWING START S Company Name Featuring Brief Charu shares her views on the current ed-tech space in India and how her company's product, Practically is contributing in the industry Charu Noheria Co-founder and COO 3RDFLIX Visual Effects - Practically Santosh Sunar Director BeTheGuide is the first and only motivational coaching institute in North-Eastern India BeTheGuide Combining the passion for art and skills, Coshal Art takes on the Indian education system in a productive and constructive way. Ankesh Banjare Founder Coshal Art MyChores is an online assisted search service incorporatd to help customers locate any category of house-helps in real time Andrew V Founder and CEO MyChores Koanex is leveraging an unique approach to overcome business problems by enabling techonologically apt solutions with strategic implementation. Uttam Panda CEO and Founder Koanex Shailaja Rangarajan Founder and CEO Shailaja with her company Rimagined is making the world a better place by leading the charge through upcycling Rimagined Shbham Babar and Sandip Vayadande Directors OAK’s Group: Shubham Babar and Associates The duo, Shubham and Sandip are leading their individual ventures dynamically while providing on-time and qualitative services to their clientele.

12. C O V E R S T O R Y OAK’s Group Touching Skies under the Flagship of Shubham Babar and Sandip Vayadande “ We employ innovative techniques, modern equipment, and skilled people to perform reliable, consistent, on-time, quality work “

13. Shubham Babar Director Sandip Vayadande Director

14. T technology in the design and execution of the projects to enhance speed, by which it can save time and money. There needs to be commitment to quality construction coupled with experienced personnel who keep up with the cutting-edge technology related to the construction industry. he construction and development space need to utilize state of the art Thane and 250+ structures structural audits. Shubham is a dynamic professional and a Chartered Civil Engineer (India); B.E. (Civil), M.E. (Structures), and a Registered Structural Engineer for Municipal Corportion, Pune. He is having exposure to contemporary technology and management techniques in these industries which add values to the organization and increase profitability by implementing best business practices, negotiation techniques, incorporating the latest technology, comprehensive experience to handle end to end business operations, excellent business strategies, value engineering and cost-saving techniques. negotiations, budgets, schedules, work bar-chart and general bureaucracy involved in a project execution can be daunting. “We understand the value of our customer’s investment and respect it by delivering the product that matches our commitments and customer's needs,” says the team of OAK’s Group. It is a young and developing company focused on entrepreneurship management, cultivating experienced and well- qualified personnel who have hands- on expertise in top-of-the-line products enhancing the aesthetic beauty and passion for life. OAK’s Group is an independent consulting and project management firm that provides customized and consultative real estate services to corporate and commercial spaces that seek excellence, experience, and a high level of attention to detail like Cost and Budget, Cost optimization and Value Engineering, Procurement and Contracts, Operations excellence, handover, and facility monitoring which helps improve the profitability of the owner's/investor's business. “We just do not provide services; we provide solutions through our principals having decades of experience and expertise in their respective fields of Construction, Real Estate, and operations which is backed by an experienced team to look after Execution, service, and operation,” shares its team. The company understands that navigating the labyrinth of contractors, But it loves challenges because each obstacle propels it to think different, do differently, and hence be different. Its excellence stands the test of time, in terms of durability, aesthetics, and value for money. The clients of OAK’s Group get to experience this at every stage as the team’s passion and quest for perfection transcends into the products and services they deliver. “We know that we are neither the first nor the last company in this business, and that is what drives us each day - the desire to be the best,” says Shubham Babar, the Director of OAK’s Group and Shubham Babar and Associates. Sandip Vayadande, the Director of Sandip Vayadande and Associates is also a big part of OAK’s Group. He has exceptional liasoning skills, His knowledge of housing and development rules, land acts, building codes, set course for every concept, every drawing, and every plan. His liaisoning skills ensure that all projects adhere to the norms set by various authorities, making sure that there are no hurdles in the future. He is qualified civil engineer having 18+ years of experience in respected industry. Leading Passionately Shubham has experience in designing and executing a wide variety of structures including residential & commercial buildings, industrial plants, temporary structures, and solar systems. Some of his recent work includes the design of Residential and Commercial Building at various locations, 10 MW+ above terrace level elevated solar system on 80+ building, the World biggest solar dish, and Tidal Force Energy system associates with Thane Smart City under Thane Municipal Corporation,

15. “ Our team can handle specific services or entire projects from concept to completion “ INDIA’S FASTEST GROWING “ “ Safety is one of our prime concerns START S

16. Outstanding Offerings by OAK’s Group He understands the pulse of the business and his people skills make sure that it is smooth sailing all the way. Sandip has an experience of planning and liasoning a wide variety of structures including residential & commercial buildings. Sandip has been part of liasoning work for 100+ Residential / Commercial Buildings and Planning for 20+ Building. He has held key positions at the various professional organizations like – Avinash Nawathe Architects, Achalkar and Tatooskar Constants and, etc. STRUCTURAL DESIGN AND AUDIT • Structural Design - RCC Structure - Steel Structure - PEB Design • Structural Audit • NDT Testing PROJECT and CONSTRUCTION MANAGEMENT • Project Planning • Project Engineering • Site Management • Construction Supervision • Quantity Estimation • Project Budget • Cost analysis Cost Control & Monitoring • Project Life Cycle Costing • Type of Construction Review • Maintainability Review • Cost Optimization • Value Addition • Project Audit • Project inspection • Project Review & Reports • Set Quality Parameters • Define Quality Measures Sandip has excellent knowledge of all the laws and clause that are required to be informed to the construction. Many steps are involved for laying a successful foundation for a desired construction. He is aware of the prevailing rules of that place hence he helps in reducing the normal problems that may come across. Oak’s Dynamics OAK’s ensures brand loyalty by emphasizing quality products and services an assurance of customer satisfaction thus building goodwill for the firm. The company’s philosophy remains focused on customer satisfaction with excellent solutions and expert guidance to provide many services under a single umbrella to encourage the customer to enjoy the choice. “We at OAK’S believe in unity/teamwork, as an important essence of growth and hence reinforce handwork and dedication in all our members to guarantee optimum results,” states Shubham. OAK’s Group as a Structural Consultant, PMC, Real Estate, Construction and Service providers are providing the following services in the Industries. Project and Construction Management services and solution to Residential, Commercial, Industrial and Hospitality Projects. It provides clients with experienced leadership, indispensable knowledge, and valuable industry influence that affect every phase of a project, from developing cost-saving solutions to finding the best vendors for their needs. “We integrate ourselves into your organization to acquire a superior understanding of your industry, goals, and values and guide you through critical decisions each step of the way,” he adds further. Design Solution – Structural Analysis and Design, Drafting, Structural Audit, NDT Testing of any types of structure. Turnkey Solution - Lock and Key Residential, Commercial buildings and Hospitality Projects (Hotels, Leisure & Clubs etc.) Industrial buildings and Fabricated Structure. RCC, B.B.M. Plastering Tiling work, Gypsum, POP, Painting work, Paving work, Water proofing Carpentry Work, Fabrication, Aluminium sliding windows MEP, Landscaping General Maintenance and FM Services and Maintenance (AMC's). At OAK’s Group, its team’s goal is to exceed the expectations of their prestigious customers by offering new technology products and greater value for money. Its aim is to inspire trust and confidence.

17. “ We maintain a safe and healthy workplace and provide training opportunities for all employees cutting-edge technology, timely completion, and demonstrating the highest standards of workmanship and an empowered team constantly creating value for money. At OAK’s Group, the team will continuously focus to strive in the field of Engineers and Contractors, Builders and Developers, and other FM services under one roof and give world class service to satisfy client needs. Its efforts would be towards becoming the most respected and successfully operated company in the industry - creating value for money for all its clients. “We believe in working professionally and with the system in place,” Shubham tells. “ On the heels of strategic and dynamic network expansion across the country, OAK’s Group’s presence will be trusted all over India in a short amount of time along with a vouch to amplify its absolute commitment to consumers. The company continues to endeavour further to build its reputation as an industry innovation and one can receive everything from a particular source. OAK’s Group plans to strengthen its position as a market leader in Construction and Infrastructure business and is looking forward to creating sustainable growth in returns to maximize the wealth of its clients and enhanced support to its associates. OAK’s Group will consistently deliver on-time, trouble- free construction projects and be recognized as an experienced leader in our industry. “We believe in Value Engineering which is an organized/systematic approach directed at analysing the function of systems, equipment, facilities, services, and supplies for the purpose of achieving their essential functions at the lowest life cycle cost consistent with required performance, reliability, quality, and safety for improving profitability in projects,” informs Shubham. “We have built a strong reputation based on the four pillars of quality, safety, reliability, and integrity. Our clients have richly rewarded us with repeat orders in a very short span. With strong client support and our dynamic workforce, we aim to grow at a healthy pace in the years ahead,” describes Shubham. The company maintains experienced field crews and an office staff that have consistently provided safe, on time, reliable, and quality work all at competitive rates. “Our passion, sense of adventure, honesty, and aggression are not just values that we strive for, it is rather a way of life,” opines Shubham. The team of OAK’s Group is pleased to offer the best services to serve better. OAK’s Commitment OAK’S GROUP has established a reputation that has been diligently built on an ongoing relationship with its customers of yesterday and today. It also seeks to please the customers of tomorrow. Considering the change in the construction trends where all are moving towards achieving new heights, the company strives to serve the construction industry by introducing innovative technologies. Keeping pace with the fast-changing market scenario in the infrastructure and real estate sector, ensuring that its customers build better and finish faster with safety and quality will be OAK’s Group’s top priority. The company offers products that are relevant to the customer's needs and keep an ongoing dialogue with them. Customer loyalty is the measure of the brand's goodwill and OAK’s Group takes immense delight in rewarding its loyal customers. OAK’S designs and implements comprehensive cost-control strategies. Competitive Edge Commitment, dedication, reliability, and experienced professionals sets the team of OAK’s Group apart from other companies in the market.“We believe in establishing a prolonged relationship with the clients by providing them the qualitative work,” concludes Shubham. OAK’s Vision and Mission OAK’s Group shall be a professionally managed organization, committed to total customer satisfaction, by building on its strengths - innovative ideas, entrepreneurial and superlative quality of material,

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20. ® BETHEGUIDE ON A MISSION TO DRIVE YOUNG PROFESSIONALS TOWARDS A BETTER TOMORROW T contributed to the development of the country’s economy. BeTheGuide® aspires to create a harmonious and happiest environment in the society and to make India the happiest living place on earth he start-up ecosystem in India is evolving at an exponen?al rate, even in ?mes of a global pandemic. The diversity in their offerings and innova?on is evidently prominent and has This edi?on, India’s Fastest Growing Startups, features such emerging organiza?ons which are ceaselessly striving to strengthen their foothold in their respec?ve industries. One such leading start-up is BeTheGuide Mo?va?onal Coaching Organiza?on, a reputed and recognized visionary enterprise which takes pride in being the first and the only mo?va?onal coaching organiza?on in North-Eastern India. BeTheGuide’s vision is to create mo?va?onal speakers, professional trainers, entrepreneurs, and mo?va?onal clubs across schools and colleges in India, and it also aspires to become the top training and development hub in India. ® The journey for the organiza?on since its incep?on on th 15 February 2018 has been a remarkable one. It has trained more than 3000 students; has conducted over 100 sessions in various organiza?ons thus impac?ng over 10,000 lives. BeTheGuide has been awarded with various recogni?ons such as one of the Top 100 winners in the entrepreneurship business challenge in the state 18 NOVEMBER 2020

21. INDIA’S FASTEST GROWING START S of Meghalaya, Indian leadership Icon Award 2020, Interna?onal Teaching award to be received on December 19, 2020. These show the credibility, authen?city, and best quality of BeTheGuide’s business services. In an exclusive interview with CIO Look India, Santosh Sunar, the Director of BeTheGuide, shares his insights on how the organiza?on is making an impact on those seeking mo?va?onal coaching and entrepreneurship training. Below are the highlights of the interview: Brief our readers about the educa?onal programmes that make your company standout from the compe??on. 1) Mo?va?onal Coaching programme: We aim to create Mo?va?onal Speakers across India as of now, and provide pla?orms for recogni?on, visibility and earning through our partnerships with various schools, colleges, and organiza?on. Santosh Sunar Director 2) Professional Trainer Programmes: We believe So? skills Training is a sustainable business as it is the need of the hour during this crisis where our so? skills will be the top priority for every organiza?on across the world, and many job opportuni?es will be opened. Hence the demand for the Professional Trainers will increase and we are already there in the market. 3) Entrepreneurship programme: Owing to the pandemic many companies have laid off the employees or have shut down, resul?ng in mass unemployment and to avoid the job seekers, working professionals and anybody to solely 19 NOVEMBER 2020

22. depend on their job, we provide them a pla?orm where their ideas are nurtured and help them to be self-reliant, independent and to create jobs for the individuals who are freshers and dropouts as they s?ll need some experience to be a professional. It is not a good idea to involve technology to every aspect of your business right, le? and centre. We must start thinking to depend less on technology. Everything has changed from the advent of AI, robo?c, Block chain and so on. These are great tools to grow the business exponen?ally however being an entrepreneur our responsibility is to create more jobs and professionals. Being at a leadership posi?on of your company, what is your opinion on the impact of the current pandemic on the Indian business ecosystem? * We s?ll have large por?on of our popula?on which is unskilled and unemployed but because of the implementa?on of the technology at every aspect of business the unemployment rate has shot up. ® Hence, BeTheGuide has taken a step to reduce this gap and make large number of People ready for job and self-employed and involve more humans rather than technology in its business. We believe if employees are happy, the business will even have a stronger founda?on. The situa?on of our business ecosystem is currently haywire. However, it is the best ?me for the start-ups and entrepreneurs to expand their wings and solve the problem. I believe the impact on the start-ups are less cri?cal than compared to the established businesses, hence start-ups can re-adjust and re- adapt quickly to the situa?on, and invest on some project which will help the organiza?on to survive and progress through the Pandemic. What have you envisioned for your company to sustain its competency in the future? * On the other hand, for established businesses, it will be ?me consuming to quickly jump into some other businesses. Layoffs are happening at a faster pace and the business ecosystem is already in turmoil. However, it is the entrepreneurs and start-ups with fresh ideas that can fight and bring the business ecosystem back to its posi?on. The mo?o of our organiza?on is to Reskill, Reshape and Rebuild. This is self-explanatory and this mo?o will always help our business to sustain during any crisis. Not only that, we will also readapt, readjust, and keep on fine tuning our services whenever challenging situa?ons arise. Fine tuning of the services and Products are important at this stage as because closing the shu?ers of the business and laying off employees is never a solu?on for any business to thrive during this crisis. Of course, we may not get a quick result but many problems on the way will definitely be resolved. Hence the government must invest more on start-ups and provide more pla?orms to both technology and non-technology driven businesses. We will con?nue crea?ng more mo?va?onal clubs, offer more employment opportuni?es, create more professional trainers, and create more posi?ve minded people in the form of mo?va?onal coaches. Focussing on these aspects it will help every organiza?ons to hire the best professionals to improve their performances, innovate and drive business to its peak. We will create a mo?va?onal mall, mo?va?onal library, and a great mo?va?onal ecosystem not only for businesses but for the masses to think posi?ve at every moment and uproot the menaces of unethical human behaviour. As an experienced leader, according to you, how necessary is it to align one’s business with the latest technological developments? Frankly speaking it is not that necessary. During This Era of Technology, it is an added advantage to incorporate technology into your business where you feel human interven?on is limited and too much ?me consuming. BeTheGuide aspires to create a harmonious and happiest environment in the society and to make India the happiest living place on earth. ® 20 NOVEMBER 2020

24. 5 The Top Startups Reasons Why Fail 1. MARKET DISILLUSIONMENT It is very important for inspiring entrepreneurs to focus on solving and actual, real-world problem which is a bother for many people. They must have a unique selling point for their idea – like if the idea makes thing faster, cheaper, or easier, or the idea is completely innovative One of the biggest problems of startups is that their product or service lacks one of the aforementioned selling points. Most companies believe their innovation to have a unique appeal and there is a huge demand for their products or solutions. I miscommunication, and the inability of your team to take the right steps are often attributed as the leading reasons why businesses and startups fail. n the startup world, the appropriate use of inspiration and experience often leads to success and wisdom. On the other hand, ill-informed decisions, To avoid this pitfall, it is crucial that startups create a product or service that solves an actual real-world problem, not something that has already been worked on by other individuals or companies. Also, startups can benefit from reliable market research to see whether their proposed product or service even has value to its intended inheritors or not. Daring to start a startup takes certain gravitas, determination, and initiative. But even then, success is not guaranteed. With more data and market insights being generated and new technologies emerging each and every day, being able to maintain that essential balance between change and perseverance is more difficult than ever. 2. BUSINESS MODEL FAILURE The business model is the spine of the startup. It is the logical through-line, which when done right can decide whether a business is going to work on not, at the offset. The model dictates the commercial and economic viability of your business to make money and value. Some companies are so preoccupied with the product that they tend to overlook the business model. The ongoing pandemic threw a wrench amid the cycles of many of the well-established businesses, forcing countless companies to shut down. Those who survived must outmanoeuvre this uncertainty by course-correcting, again and again as circumstances change. In hindsight, a cavalier narrow analysis would take this as a little more than a test for the business world. Using the information available to us, let us dissect the top 10 reasons why startups fail: Inefficient business model is characterised by high cost to acquire customer (CAC). 22 NOVEMBER 2020

25. Startup Dynamics A simple way to focus on what matters in your business model is to examine these two questions: In short, management must be the logical backbone of their company and own their own decisions. 5. TEAM DISHARMONY In a startup, maintaining team harmony is of paramount importance. A bad idea can be improvised and made into a good scalable idea with the efforts of a team. Even an unqualified and unprepared team can do wonders with persistence, and a bit of luck. • Is the method of acquiring customers rationally scalable? Is the cost of acquisition of these customers, significantly surpassed by the monetisation of said customer? • The CAC / LTV “rule”: CAC (Cost of acquiring a customer) <LTV(Lifetime value of a customer) But founders and team members are human too. Disagreements can arise and personal interests can clash. If the leadership does not step in to resolve and course correct, loss and harm of company culture is inevitable. Founder conflict, crucially, is the last thing any startup or its investors want to see. 3. INSUFFICIENT FUNDING In many cases, cashflow keeps the business alive. In some scenarios, passion, the number of users, or the validity of the idea are inconsequential. Invariably, employees need to be paid, bills need to be cleared, marketing agencies need to be paid, etc. You still need to pay dues to your employees, marketing agencies and clear your bills. To avoid such pitfalls: 1. Every team member should be driven by the idea they are part of something larger than themselves. • CEOs and leadership must keep themselves updated on employee needs and conflicts. Should disagreements arise, necessary steps must be taken to resolve them. • Toxic elements should not be allowed a place in the company. • In case of founder disputes, the founder agreement, the shareholder agreement should be in place in advance to deal with matters professionally. Bad accounting can cause entrepreneurs to take adequate measures on time. Businesses funded by private equity firms and other external investors, the founders need to be extremely aware of KPIs (key performance indicators) they need to show for next investment, and their burn rate. Failing to achieve KPIs, and performing inconsequentially through expenses, can surely push the business down the drain. To avoid this disaster, startups must: • Keep track of accounts and how long company can run, given current circumstances. • Startups must introduce an “emergency mode” - whenever the company is about to go under or run out of expenses, the team should work overtime, make sales, and secure the future of the company. • Always keep track of KPIs the investors will look for in the next round of funding. CONCLUSION The idea is what brings the team together, but it barely scratches the surface of what makes a startup successful. The industry is replete with stories of tech giants that started with bad ideas, but with some key alterations, a new perspective, and a lot of hard work, ultimately made it big. The team, the timing, and the idea are all essential elements that the startup cannot do without. But it is the persistence that can actually drive it to undiscovered heights. 4. BAD MANAGEMENT A bad management team is one of the most common contributors to a failed startup. Poor management can be exemplified by weak strategic decisions, communication gap between management and team, little or no work on product marketing, and having bad hiring systems. An undying, unrelenting, aggressive work ethic. Working harder than everyone, working smarter than everyone, and every single day staying later than everyone. And never giving up. And eventually, one day, you will have something that you are really proud of. To avoid such problems, the management team must be accountable of its action and decisions. They must also make decisions backed by empirical data and not biased experiences. They must ensure that the product or service is not bound for market disillusionment. - Aditya Umale 23 NOVEMBER 2020

26. Essence of Artisans Brought to Life by Coshal Art M We are a group of art and culture lovers with desi dreams arks can mean a lot of things. It can be a grading mechanism, stain, or systema?c flaws that people tend to oversee on a wider perspec?ve. It can leave a mark on people. The Indian educa?on has emphasized on the bookish educa?on and has given an unequal weightage to it over ar?s?c talent for a long ?me. In 2019, the team of Coshal Art took the ini?a?ve to amalgamate passion for art with skilling. Hear from Ankesh Banjare, the Founder of the company what made him and his team to take this decision in the below given interview: Give us a brief overview of the company, its vision, and its journey since incep?on Ankesh: Coshal Art is the pla?orm for tradi?onal handcra?ed products that deeply empower the tribal ar?sans of Chha?sgarh. We at Coshal, are commi?ed to developing and promo?ng the beau?fully handcra?ed crea?ons of tribal ar?sans and specially-abled cra?smen. Our offerings guarantee to appeal to the senses while also 24 NOVEMBER 2020

27. INDIA’S FASTEST GROWING START S triking a balance between modern and rus?c aesthe?c sensibility. A plethora of products, ranging from home décor to popular gi?s to jewellery, are showcased here and available for sale online. The ancient and intricate Dhokra art (metal cas?ng which uses lost wax cas?ng) and Bamboo Cra? owes its uniqueness to the style of work mostly seen in Chha?sgarh. s In 2019, Team Coshal got together and decided to combine a passion for art with skilling. The choice of associa?ng with tribal and specially-abled ar?sans was made, keeping in mind mul?ple far- reaching objec?ves: reviving and keeping alive tradi?onal Indian handicra? and handloom, helping ar?sans turn lifelong passion to career, and most importantly, giving back to the community while s?mula?ng and driving the local economy! It makes us extremely happy to say that there has been no turning back. From winning the trust of ar?sans and customers alike to maturing our products and design to reflect a clean, rus?c yet modern look and feel, we have constantly been redefining what Coshal Art means a coming together of beauty and harmony, tradi?on, and culture. We have also succeeded in crea?ng a culture of inclusiveness and diversity, not only within the workplace but also in the display of our finest products, which are tailor-made to suit your every occasion and need. Ankesh Banjare Founder Please list the popular products/services/solu?ons that make your company stand out from the compe??on. 25 NOVEMBER 2020

28. Ankesh: We have a plethora of products, ranging from home décor to popular gi?s to jewellery, which is showcased here and available for sale online. The ancient and intricate Dhokra art (metal cas?ng which uses lost wax cas?ng) and Bamboo Cra?s owes its uniqueness to the style of work mostly seen in Bastar, Chha?sgarh. As an experienced leader, according to you, how necessary is it to align one’s business with the latest technological developments? Ankesh: Technology has become a cri?cal part of almost every department. As a result, businesses have high expecta?ons of their technology investment. New technologies reduce costs, increase security, enhance produc?vity, or improve workflows and communica?ons. Our unique website lets our customers choose a varied range of tribal handicra?s available from Chha?sgarh. But despite the important role IT strategy plays, it o?en ends up as an a?erthought. Bolted on to the business strategy, rather than forming an integral part of it. Being in a leadership posi?on of your company, what is your opinion on the impact of the current pandemic on the Indian business ecosystem? Ankesh: Lockdown brought restric?ons into the country, which caused a sharp dip in demand for essen?al and non-essen?al items. As a result, people have been out of work for the past months. Though the government has granted some respite by relaxing certain lockdown norms, it is s?ll unclear when and how the demand for products will see a rise. This is o?en because IT is seen as a separate en?ty where technology drives investments, instead of the business’ own aims and objec?ves. This divided approach, by both the business as a whole and by IT, is counterproduc?ve. And usually only serves to increase the disconnect between the two. However, we have seen a rise in demand during the fes?ve season but s?ll, it is a long road ahead. What have you envisioned for your company to sustain its competency in the future? The Export Promo?on Council for Handicra?s (EPCH) has cancelled the IHGF - Delhi Fair that was to be held in April this year. Similar fairs a?ract massive crowds of cra? lovers and traders from different parts of the country as well as other countries that help Indian ar?sans and exporters to earn handsome amounts of money. The cancella?on of these fairs can cost millions to this industry. The EPCH es?mates that the handicra? sector may lose around 8000-10000 crore rupees during this pandemic. This loss can have a devasta?ng effect on the life of the countless ar?sans in this country. Ankesh: Planning for the future is challenging, but providing foresight is one of the most important aspects of what senior execu?ves do for an organiza?on. We are ar?sans favouring and mastering the tradi?onal art forms (handicra?, handloom) which make the world a more colourful and vibrant place. Individuals, learners, and professionals make up our dev, design, and workflow teams. These teams can also be described as a collec?ve of lifelong learners who come together and crea?vely liberate one another. This pandemic is becoming a scourge for the cra? industry. Many handicra?-based enterprises may not survive this pandemic. Since most ar?sans depend on enterprises, this may mean that the survival of the ar?sans may become suspicious. 26 NOVEMBER 2020

30. DECODING BUSINESS THROUGH TECHNOLOGY C innova?ve and out-of-the-box solu?ons that can help enhance the business’s overall outcome in an effec?ve and efficient way. Koanex is a company with a unique approach towards overcoming business obstacles that are more oriented towards crea?ng real world experiences. These experiences are leveraged to streamline the opera?ons with strategic implementa?on of right technology. In an exclusive interview with CIO Look India, let us read what U?am Panda – CEO & Founder of the company has to say about the ups and downs of industry with respect to Koanex’s ability to enable appropriate solu?ons: Give us a brief overview of Koanex, its vision, and its journey since incep?on. Koans are Zen story telling cogni?ve tools to explore deeper truths and abstrac?ons of self and the world. Koanex aims to u?lize the Zen elemental wisdom to solve business problems by subs?tu?ng formula?ons with real world experience since the problems pertained to real world. hallenges in the ever-changing business environment are dynamic. It is a general understanding that the issues a business faces are a part and parcel of running the opera?ons. The only plausible thing that can be done is to counter these challenges with We want to create a universal work culture. Koanex believe in applying business koans to solve strategic impera?ves. Koanex consists of Zen master equivalents in the field of product management, embedded technology, AI and deep tech combined with our growing team of domain experts and together we provide innova?on at scale to power our clientele in the era of the 4th Industrial Revolu?on. Every journey needs to go through certain pivots, our ini?a?ve with Koanex is to apply the diverse talent and exper?se towards the 28 NOVEMBER 2020

31. INDIA’S FASTEST GROWING START S business space. We were sure from day one, that we are going to bootstrap Koanex on our own. We realized that tradi?onal outsourcing has been missing the mark in terms of serving the dynamic business intui?on that drives deep tech companies, Koanex was to replace tradi?onal body shopping formula?on with intui?ve innova?on at a micro level. We started Koanex on 1st July 2019 and within 15 months of our incep?on we have grown 2X from our original target in Engineering (Core Team) manpower. Koanex has been very experimental in the way of working and thinking have outsourced all its opera?onal divisions (Talent Acquisi?on, HR, Account Audi?ng, Payroll, Opera?ons, and Finance) to 3rd Par?es. In these 5 months, we have acquired clients in the areas of Robo?cs, Smart Energy, Automo?ve, and Gaming domain. The leadership team of Koanex takes care of the Engineering team hired. The whole thought process of Koanex is very much Engineering-centric. The true catalyst has been the promise and belief that our employees have shown in us. Please list the popular products/solu?ons that make your company standout from the compe??on. We are serving across various ver?cals like: • Embedded so?ware • Automo?ve • AI • Mobile Applica?on With specialized service modules ranging from: • Product Engineering - Koanex ensures built-in stability, self-organizing project teams, overlapping development phases, mul?-learning, subtle control, and organiza?onal transfer of learning. These six a?ributes fit together like a jigsaw puzzle, forming a fast-flexible process for new product development. • Design Consul?ng - Koanex believe in Uttam Panda CEO & Founder 29 NOVEMBER 2020

32. micro level value driven consul?ng, where we apply design thinking to organize requirement priori?es to lead with extraordinary improvements in the product/service. • Quality Engineering – Koanex provide the capability leverage of our seasoned tes?ng COE, enabling speed to market in QA cycles while ensuring robust quality. • DevOps Transforma?on – Koanex drive business process innova?on through process consul?ng and automa?on to deliver value beyond short term labor arbitrage benefits. approach of outsourcing. Unlike tradi?onal outsourcing, we want to provide extraordinary to our customers by inves?ng our profits into the design of talent in India. By educa?ng our employees with our in-house academy and providing an incredible work environment, we are fully commi?ed to empowering talents in emerging markets. How do you envision on sustaining Koanex’s competency in India’s cu?hroat and vola?le startup ecosystem? We are determined to become an engineering driven company by pu?ng the engineer/innovator/techie at the heart of our system and culture. Growing up in the industry, we aspire to make Koanex as an effec?ve force in implemen?ng innova?on and partnering with product vendors to bring solu?on effec?veness that delivers quali?ve and quan?fiable outcomes. Koanex is developing new applica?on for detec?ng dyslexia in kids which will be a state-of-the-art integra?on of the technology. The tools that will be used are as follows: • Clock Drawing test • Drawing Test • Spelling Test One of the challenges facing India is that the services space is at risk of commodi?za?on of the workforce. In contrast products are appreciated more than services even though no one wants to buy or fund risk-taking products. As the founder and CEO, what is your opinion on the impact of the current pandemic on the IT industry and the related market? The pandemic will fade away and we will forget the year 2020 as the year passes-by. The pandemic has really helped all the founders/companies small or big to think differently and all have adopted to the scenario now. We believe we should not discount our people. Our PM on many instances has made it clear that our people are our biggest strength. If that is true why do we avoid recrui?ng talents who have had career gaps, early failures, low CGPA etc. The industry has been recycling the cream layer coming from premier ins?tu?ons and not taking advantage of the exis?ng available talent. The culture at Koanex, true to its origins, is self-inspired rather than being dictated. We believe in applying elemental wisdom to nurture our talent pool and align to our delivery methodology with ground reali?es. This is the mantra which will help us to thrive in any situa?ons. Koanex beliefs in hiring talent, who love challenges and adapts to the need of the mission/goal at hand. Koanex recently hired a candidate with 9 years of gap and convinced our client to proceed with the assignment. The result? That person was selected to lead the team and has been one of our fastest learners. We have the talent in our country and have u?lized the same to reach global markets, it is ?me we believe in them. To elevate, not to exploit! As an experienced leader in the IT sector, according to you, how necessary is it to align one’s business with the latest technological developments? Koanex sees the next 10 years as crucial in shaping the next tech revolu?on. With more and more devices gaining intelligence, deep tech innova?on would lead the way towards delivery of last mile innova?on to end-users. At Koanex, we are op?mis?c about the disrup?on that we will get to serve with 360-degree intelligence as a service. Koanex is on a mission to provide and create Intelligent products/services for the 4th Industrial Revolu?on. The main core of Koanex is the Flexibility to ramp up and ramp down requirements and resources to align with business needs. Koanex applies a storyline to sca?ered cases of requirements, teams & programs as a comprehensive whole to deliver a tech driven profitable outcome. Koanex want to be leaders in redefining the tradi?onal What would be your advice to the budding entrepreneurs aspiring to venture into the IT services industry? Learn at your 9AM to 5PM as much as you can, read, research, and validate your concepts. When the calling comes, and you will need all strength, rest and grit to deliver. Believe in own strength. 30 NOVEMBER 2020

34. CARING FOR YOU AND YOUR HOME O walk or the woman of the house who can’t decide what to a?end first - the impending house cleaning, the science project pending at school or the prepara- ?on for the party due next day. All these daily tasks can be performed efficiently if the work is evenly distributed among family members or with an outsourced helping hand. However, to let someone in and help is not as easy as it sounds. The helping hand(s) must be good at their job, honest and someone you can trust the task with and finding this someone is a task in itself. Making this search opera- ?on easy and our lives easier is MyChores. MyChores is an online assisted search service built to help you and your family find any category of house- helps in a real quick ?me. Founder and CEO, Andrew V shares more about MyChores. Our team of placement experts use their knowledge and experience to search, screen and shortlist only the best candidates for you. ur homes are ac?vity hubs and there’s always a job at hand to do. It may be the baby who needs a good massage and be put to sleep, a senior ci?zen who needs to go on an assisted daily 32 NOVEMBER 2020

35. INDIA’S FASTEST GROWING START S Give us a brief overview of MyChores, its vision, and its journey since incep?on MyChores.in is a homecare services pla?orm offering following services to Households across Mumbai, Thane & Navi Mumbai: • Help connect with search and hiring of verified care workers such as child-care, elder-care pa?ent-care, cooks, housekeepers, cleaners, drivers etc. • Premium homecare, deep cleaning services, sani?za?on services etc Background verifica?on services • Our vision is to be the first choice of Households across the country for services required to manage their home efficiently. Be it Hiring of care-workers or maintenance and upkeep of the house. We have been growing our business steadily right since our incep?on. In this period, we have seen demand grow on our pla?orm more than 25 folds for services. However, there are steep challenges in the sector, the prime among them being connec?ng and communica?ng with service providers who are primarily women, semi-literate with no access to mediums such a newspaper, internet, smart phones etc. However, the scenario is slowly changing now. Andrew V Founder and CEO 33 NOVEMBER 2020

36. Please list the popular services/solu?ons that make your company stand out from the compe??on. does MyChores leverage newer technologies viz., AI and ML or the sorts? We offer end to end solu?ons to households for their home care needs, such as : Technology is the backbone of our venture if we have to render services seamlessly to stakeholders and customers. Even though we are not a pure tech startup we have been focused on introducing and adopt technologies to enable processes to become faster and efficient. • Assisted search of care workers, with dedicated rela?onship managers who help with search, selec?on and on boarding process which also includes documenta?on. We have developed three mobile applica?ons one of which is for open market and two apps are for partners to onboard workers. We are also working on a fourth app which is targeted at customers for efficient home management. How do you envision on sustaining MyChores’ competency in India’s cu?hroat and vola?le startup ecosystem? • Background verifica?on services • Home maintenance, Deep cleaning sani?za?on services etc • Tech-enabled, so the services are rendered seamlessly with no hassles • Faster TAT owing to tech-enabled processes Focus on processes, enabling technology to enhance customer experience, lean and efficient team, cash genera?on, profitability, ear to the ground to keep developing products and services which are relevant, Above all focus on customer service. What would be your advice to the budding entrepre- neurs aspiring to venture into the world of com- merce? • Sharp focus on customer service and customer experience As the founder & CEO, what is your opinion on the impact of the current pandemic on the Indian business ecosystem? Many businesses have come under extreme stress in the ongoing crisis due to pandemic. Especially startups who are bootstrapped or just started. At the same ?me, I feel this is an opportunity for businesses to relook at their business models, become leaner, more efficient and innovate. Unfortunately, there will be job losses in the immediate short term but in the long run, these lost jobs will come back if the busi- nesses survive. Research well, prepare well before taking the plunge, and once you take the plunge then persist! Provide a few customer/client tes?monials or awards and recogni?ons, that rightly exhibit your company’s exper?se in the market. We are rated 4.0 out of 5 on Google. We have marquee customers such as CEO of Parle Interna- ?onal, and many such customers from the upper echelons of corporate India which is a tes?mony of the quality of our services and reliability we offer which is our Hallmark. One of the recogni?ons was when we were called by the NSDC and GOI for an MOU on implementa?on of a new appren?ceship program for housekeepers. Our venture too faced immense pressure and had to face a loss of business and income in this period. We restarted opera?ons from 15th June with just 20% of staff as the unlock process is underway. As an experienced leader, according to you, how necessary is it to align one’s business with the latest technological developments? In this scenario, how 34 NOVEMBER 2020

38. We as a team believe in constantly pushing the limits of technology to bring learning alive and help learners around the world enjoy learning. Bring Learning Alive I n a ?me where stepping out of our homes needs a second thought and academic pursuits being deemed non-essen?al, digital educa?on is now receiving its long-awaited recogni?on and demand. The pandemic has evidently opened doors of opportuni?es for companies in the EdTech space. And Prac?cally (a 3rdFlix Visual Effects Pvt. Ltd. product) is one among those companies that is leveraging every advantage, on its way to imminent success. In the following interview with CIO Look India, Charu Noheria, the Co-founder and COO at Prac?cally, shares her opinion on the current EdTech landscape and how her company is sculp?ng its iden?ty in the industry. Below are the highlights of the interview: Brief our readers about Prac?cally and its journey so far. Prac?cally is a global immersive experiences company with a vision to reshape the way the world learns. Currently focused on K-12 STEM subjects, we use AI and visual effects combined with reality technologies like AR and VR to make learning more fun and effortless. Our journey began 6.5 years ago, and we have been in the middle of the changing educa?on landscape. Back then we started as a test-prep assessments pla?orm in the B2B segment and it was much harder 36 NOVEMBER 2020

39. INDIA’S FASTEST GROWING START S to convince a parent for online classes or to pay for an app-based learning model. Today that idea is commonplace and thanks to COVID, this upswing has caught on wings. In the last two years, we have pivoted into a consumer EdTech product company though most of our user acquisi?on s?ll happens from the school segment. We launched Prac?cally app in April this year and we already have more than 200k students on the pla?orm across India and Middle East. What makes Prac?cally a preferred choice compared to your compe?tors? As you can make out from the name itself, Prac?cally approaches educa?on from a very prac?cal perspec?ve. We are an immersive learning app focusing on delivering learning via experiences. Learning intertwined with immersive storytelling and real-life examples increases reten?on of concepts to more than 90% a?er two weeks of learning, if compared to the 20-30% using tradi?onal methods of teaching and learning. Charu Noheria Co-founder and COO Prac?cally delivers interac?ve experiences like simula?ons, augmented reality content and virtual reality progressive learning sets to make learning fun and s?cky. We are very pleased to see that our approach and philosophy towards limitless learning found a place in MHRD’s Na?onal Educa?on Policy (NEP) which emphasizes experien?al learning. This will be founda?onal for the next genera?on of learners to forge the future of India. 37 NOVEMBER 2020

40. Prac?cally is the only company which delivers thousands of experiences through a single app interface. In addi?on, we have everything else that a learner would need star?ng from live classes to doubt clearance assistance, test-prep and to top it all we are the only tech-first content company which doesn’t compete with the teacher in the classroom rather enables them to be more engaging and effec?ve. Being at a leadership posi?on of your company, what is your opinion on the impact of the current pandemic on the Indian business ecosystem? As an entrepreneur I can say, most products built in the future will be COVID-proof as this is one of the largest global impacts we have seen in recent ?mes. The pandemic has brought out the best and worst in businesses and put them to test. This learning would really help businesses think differently. Don’t Just Learn. Learn Practically. For the EdTech industry, the impact of COVID was posi?ve. The heightened focus and upward trend will con?nue as there is an innate need in educa?onal systems around the world to transform and COVID has just pushed us into thinking about it. Most prac?ces in our educa?on system are from the ?me of the industrial revolu?on where standardized educa?on was needed to standardize skill sets. Now the need of the hour is more personalized and agile learning, se?ng up the next genera?on of learners to navigate this century, bringing in constant change. Many businesses, especially in the so?ware space, are going permanent on the WFH model. And my thought is, ‘School from Home’ will always be an op?on now. What have you envisioned for your company to sustain its competency in the future? Einstein stated, “Learning is an experience and everything else is informa?on.” Prac?cally has already carved a unique space for itself in experien?al learning for 6 -12 graders. We as a team believe in constantly pushing the limits of technology to bring learning alive and help learners around the world enjoy learning. th th According to you, how necessary is it to align one’s business with the latest technological developments? We con?nue to invest in R&D to understand what modali?es of teaching learning techniques can improve the learning experience. We will use XR technologies more aggressively to create cu?ng edge, self-paced, and guided experiences. We will also be using technology to deliver some of the most sought-a?er academic services to our learners. It is extremely important to remain at the forefront of technological developments as technology becomes obsolete quickly. We are the only EdTech player in the industry which has a tech-first approach. Technology brings in enormous opportunity to scale, automate, personalize, and innovate. Sit on your current tech for six months and you will see a red-carpet exit for yourself. That is how fast-moving tech has become. 38 NOVEMBER 2020

42. Rimagined Making a Difference by Upcycling U extent possible for the public to use. It is not resource intensive when compared to recycling, but more of an enhancement where the material does not undergo any form changes. The process of upcycling makes the item be?er than the original, in terms of u?lity and looks. When it comes to industrial and commercial applica?on, upcycling is carried out through post-consumer or pre- consumer waste disposal or the amalgama?on of these two. We dream of a world without any waste pcycling is a concept that refers to transforming old and discarded waste material into something useful and consumable. It is all about maximizing the u?lity of materials by refurbishing them to the best Upcycling is essen?al as it reuses items discarded which causes less landfill and automa?cally spreads a posi?ve impact on the environment. There are various social and personal benefits also, a?ached with this process. It ensures minimum u?liza?on of resources and promotes cra?smanship. Upcycling facilitates business opportuni?es to talented ar?sans to showcase their cra? and earn prompt remunera?on for the same. One of the leading enterprises whose business model is leveraged by upcycling is Rimagined. The team of Rimagined along with their Founder and CEO, Shailaja Rangarajan are paving a way for a sustainable lifestyle with its unique upcycling methods. How Rimagined is doing that? Read it in the below given interview: Give us a brief overview of the company, its vision, and its journey since incep?on 40 NOVEMBER 2020

43. INDIA’S FASTEST GROWING START S Shailaja: Rimagined is an enterprise working on real world problems. We are a fully integrated Upcycling enterprise who are working towards making Upcycling mainstream and making it a world-wide movement. We wish to see a world where consump?on need not mean over exploita?on of virgin resources. In the last 5 years of opera?ons, we have transformed from a marketplace to a fully integrated enterprise with a sound produc?on backend. This has also given us an opportunity to create sustainable employment to our team members who lovingly and proudly hand create our Rimagined label of products. Please list the popular products/services/solu?ons that make your company standout from the compe??on. Shailaja: We have a wide range of product categories that are of High quality and aesthe?cs. Looking at our range, no one can realize that they are all from different types of material repurposed. We believe in making unique products. This has led us to create interes?ng Denim quilts, handloom Sarees and stoles from discarded co?on yarn. We work with the weavers directly and through an experimenta?ve and itera?ve process, create some interes?ng products. The other recent experiment has been with teak wood scrap. We now have an impressive furniture range created from wood scrap which otherwise would have ended up as firewood. Shailaja Rangarajan Founder and CEO Being at a leadership posi?on of your company, what is your opinion on the impact of the current pandemic on the Indian business ecosystem? 41 NOVEMBER 2020

44. Shailaja: The current pandemic has forced all the businesses to revisit their approach to produc?on, jobs created and growth plans. We have also seen that many small enterprises are struggling with unsold stock and we now see that Over Produc?on has come out as a big issue. Do we really need to produce more and price the products cheap? Companies have been adop?ng push marke?ng and crea?ng a false need amongst the consumers. This also has had very nega?ve environmental impact, to which we are rising slowly. We see ourselves as collabora?ve partners for various corporates, helping them in their Sustainability journey, either as produc?on partners or sourcing partners. We enable all this without compromising on our ethics of dignified work and growth of all team members. The other issue has been the loss of jobs for many which also has a deep connect to the migrant crowd. Should we not be looking at crea?ng more sustainable jobs in all pockets of the country and mi?gate urban migra?on? I strongly believe that people should gain employment opportuni?es in their places which also gives them a be?er quality of life rather than being forced to migrate. As an experienced leader, according to you, how necessary is it to align one’s business with the latest technological developments? Shailaja: Having worked in the IT industry for 15 years before making a switch to a completely different field, I believe that technology is always an enabler. We need to leverage technology to solve real world problems. I do see many people inves?ng in innova?ons which are novel and interes?ng. But my ques?on would be – what problem is it solving? Technology has now evolved to the extent that we are all now truly global. Organiza?ons should now look at leveraging technology to overcome barriers that might arise because of remote loca?ons, designs etc. We see that happening in healthcare, educa?on and this became truly the game changer during this pandemic. We have all experienced a world which we never thought would be even feasible. What have you envisioned for your company to sustain its competency in the future? Shailaja: Upcycling is a new concept and yet to evolve as an industry. That is what Rimagined aims to do. We will con?nue to grow as an Upcycling conglomerate and a global brand. The need of the hour is not to state the evident environmental problem. Instead, we will reach out to the customers with a credible and viable solu?on. 42 NOVEMBER 2020