The Most Prominent Digital Media Agency for Manufacturers to Watch-2023

VOL-09 ISSUE-05 2023 The Most Constant Connect Top Ten Digital Marke?ng Trends Embraced by the Most Prominent Digital Media Agencies Prominent Digital Media Agency for Manufacturers to Watch-2023 Mark MeDigital are Transforming the Digital Marke?ng Niche? How Digital Media Agencies Sankket Koyate, Celebrity Branding & Digital Branding Consultant, Founder & Visionary Strategist | Grow Keys Media Grow Keys Serving Up a Pla?er of Victory Through Digital Marke?ng! Media www.ciolookindia.com

Editor's?Note W such times, one entity stands at the forefront, reshaping the landscape for manufacturers in the digital realm. Harnessing The Power of Digital Marketing to Elevate Manufacturers’ Brands e are living in an era where communication has undergone a transformative evolution. Now everything is digital, so is communication. In Digital marketing, a cornerstone of the contemporary business landscape, offers unparalleled advantages–from extensive reach and flexibility to cost-effectiveness. It is in this arena that Grow Keys Media excels, harnessing the power of digital marketing to elevate manufacturers’ brands and drive their success. In this dominion, Grow Keys Media excels, empowering manufacturers to navigate the digital landscape with confidence and clarity. In the following CIOLook India’s exploration, we will delve deep into the transformative strategies, innovative campaigns, and visionary leadership that define Grow Keys Media as a force to be reckoned with in the world of digital media for manufacturers. As we journey through the digital age, one name shines brighter than the rest–Grow Keys Media. Grow Keys Media, a trailblazing digital media agency, has emerged as a beacon of innovation and strategic prowess in the ever-evolving world of marketing. As we navigate the uncharted waters of the digital age, Grow Keys Media has firmly established itself as ‘The Most Prominent Digital Media Agency for Manufacturers to Watch-2023.’ In the digital domain, the impact of marketing is no longer limited by geographical boundaries. Instead, it resonates with a global audience, and at its best, it becomes viral–spreading like wildfire through a network of users turned brand advocates. Grow Keys Media specializes in unlocking this potential, enabling businesses to engage with millions and craft messages that resonate. The evolution of communication, from traditional and captive modes to the vast realm of mass media, has been a remarkable journey. However, the true revolution came with the advent of digital transformation. It is within this digital realm that Grow Keys Media has carved its niche, challenging conventional norms and redefining the paradigms of the industry. Gaurav?PR?Wankhade One of the key strengths of digital marketing is its ability to target specific audiences with pinpoint precision. Whether it’s demographics, psychographics, geographic location, or industry-related user bases, digital marketing allows organizations to tailor their efforts with unparalleled focus.

SUBSCRIBE TODAY VOL-09 ISSUE-05 2023 I N D I A The Most Constant Connect Top Ten Digital Marke?ng Trends Embraced by the Most Prominent Digital Media Agencies Prominent Digital Media Agency for Manufacturers to Watch-2023 Mark MeDigital are Transforming the Digital Marke?ng Niche? How Digital Media Agencies Sankket Koyate, Celebrity Branding & Digital Branding Consultant, Founder & Visionary Strategist | Grow Keys Media Pooja M. Bansal Editor-in-Chief Grow Keys Serving Up a Pla?er of Victory Through Digital Marke?ng! Media www.ciolookindia.com CONTENT FOLLOW US ON www.twitter.com/ciolookindia www.facebook.com/ciolookindia/ Managing Editor: Gaurav PR Wankhade Assisting Editor : Prajakta Zurale WE ARE ALSO AVAILABLE ON DESIGN Visualizer: Sandeep Tikode Art & Design Director: Rashmi Singh Associate Designer : Sameen Arif CONTACT US ON Email sales@ciolookindia.com For Subscription www.ciolookindia.com SALES Sr. Vice President : Swapnali Vasaikar Sr. Sales Manager : Tejaswini Whaval Team Leader : Suraj Gadekar Copyright © 2023 CIOLOOK India, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from CIOLOOK India. Reprint rights remain solely with CIOLOOK India. BDE : Meera Patel TECHNICAL Stay in the known. Subscribe to CIOLOOKINDIA Get CIOLOOKINDIA Magazine in print and digital on www.ciolookindia.com Technical Head : Prachi Mokashi Technical Specialist: Rajeshwari Avhad Technical Consultant : Tanaji Fartade sales@ciolookindia.com SME-SMO September, 2023 Research Analyst : Renuka Kulkarni SEO Lead : Nikita Khadalkar Cover Price: Rs.250/-

Trends Embraced by Digital? Top?Ten the Most Prominent? Digital Media Agencies Marketing Constant?Connect? I n the ever-evolving landscape of the digital age, the role of digital media companies has become more critical than ever before. These companies have not just adapted to the technological advancements that have reshaped our world; they have thrived in the midst of this digital revolution. Digital media agencies are the architects behind the online success stories of modern businesses, helping them navigate the complex digital terrain and seize the opportunities it presents. In this comprehensive exploration of the top ten digital marketing trends, we'll delve into each trend, highlighting real-world examples and showcasing how the most prominent digital media agencies are implementing these strategies to drive success for their clients. Join us on this journey through the ever-changing digital marketing landscape, where innovation knows no bounds. The Rise of Digital Media Companies Digital media companies have emerged as beacons of innovation, serving as catalysts for the growth of businesses across diverse industries. Their journey parallels the rapid advancements in technology, and they have been instrumental in helping businesses reshape their strategies to stay competitive in this digital era. These companies are not just experts in harnessing the power of technology; they are also adept at deciphering the intricate patterns of consumer behavior and market trends. By meticulously analyzing data and trends, digital media companies provide businesses with invaluable insights, enabling them to craft strategies that not only resonate with their target audience but also drive tangible results. Beyond the realm of business, digital media companies have extended their influence to the realm of individual growth. They are not merely service providers; they are mentors and guides, helping individuals acquire the smart skills necessary to thrive in the digital age. (6) (7) September | 2023 September | 2023 www.ciolookindia.com www.ciolookindia.com

A Spectrum of Services for Growth resonates with audiences across various platforms, from blogs and videos to social media and podcasts. Digital media companies offer a diverse range of services tailored to meet the evolving needs of businesses seeking a digital foothold. These services encompass every facet of the digital landscape, from the creation of compelling content and cutting-edge website design to the intricacies of search engine optimization and the intricacies of social media marketing. Video Marketing Dominance: Video content is on the rise, and agencies are capitalizing on this trend. They're producing captivating video campaigns for YouTube, TikTok, and other platforms to engage audiences in a visually appealing way. Voice Search Optimization: The modern business landscape is no longer confined to brick-and-mortar establishments; it extends into the vast realms of the internet. Establishing a formidable online presence has become a mission-critical endeavor for businesses, and digital media companies have emerged as the guiding lights, illuminating the path to digital success. With the proliferation of voice-activated devices, optimizing content for voice search is crucial. Digital media agencies are ensuring that their clients' content is voice- search-friendly for better visibility. Constant Connect: The Evolution of Digital Marketing Social Commerce: Digital marketing has come a long way since its inception. It has evolved from banner ads and email marketing to a complex ecosystem of data-driven strategies, Artificial Intelligence, and customer-centric approaches. In this dynamic landscape, staying connected to the latest trends is crucial for both agencies and the businesses they serve. Social media platforms are no longer just for engagement; they're becoming shopping destinations. Agencies are helping businesses tap into social commerce trends by creating seamless shopping experiences on platforms like Instagram and Facebook. Influencer Marketing Evolution: As we dive into the top ten digital marketing trends embraced by the most prominent digital media agencies, we'll explore how these agencies are shaping the future of marketing and helping their clients succeed in a digital-first world. Influencer marketing has evolved beyond sponsored posts. Agencies are forming long-term partnerships with influencers and measuring their impact on brand reputation and sales. Data-driven Decision-making: Local SEO Focus: The power of data cannot be overstated. Leading digital media agencies are leveraging big data and analytics to gain insights into consumer behavior, preferences, and trends. This data-driven approach allows for highly targeted and personalized marketing campaigns. Local search optimization is vital for brick-and-mortar businesses. Agencies are optimizing their clients' online presence for local searches, ensuring they appear in local map listings and voice searches. Privacy-centric Marketing: Artificial Intelligence (AI) and Machine Learning: With increasing concerns about data privacy, agencies are adopting privacy-centric marketing practices. They're transparent about data usage and compliance with regulations like GDPR and CCPA. AI and machine learning algorithms are revolutionizing digital marketing. These technologies enable agencies to automate tasks, personalize content, and predict consumer behavior, resulting in more efficient and effective campaigns. Interactive and Immersive Experiences: Content is Still King: Interactive content, Augmented Reality (AR), and Virtual Reality (VR) experiences are capturing audience attention. Agencies are creating immersive marketing campaigns that provide unique and memorable interactions. Content marketing remains a cornerstone of digital strategy. Agencies are creating high-quality, engaging content that

The Most Grow Keys Cover Story Prominent Digital Media Agency for Manufacturers to Watch-2023 Serving Up a Platter of Victory Through Digital Marketing! Media Law of Digital Marketing: According to the first law of Newton, Object continues to maintain its state of rest until and unless it is acted upon by an external force. Similarly, your business will continue to remain in a state of rest until and unless it is helped by digital marketing. Sankket Koyate, Celebrity Branding & Digital Branding Consultant Founder & Visionary Strategist | Grow Keys Media

The Most Prominent Digital Media Agency for Manufacturers to Watch-2023 W Fixed physical entities like buildings cannot go places, while we humans have roamed to the Moon and Mars and are ready to explore further riches of the cosmos, virtually. As buildings like our companies and offices cannot travel, someone must journey on their behalf, even if it is as tiny of a thing called showcasing a sample of our products to a potential customer. Those were the good snail days of the past when everything traditional was our state of affairs–moving like a sluggishly slow motion picture–as if not moving at all–fixed. importantly time. With digital marketing, you can get business sitting at office. Also, a possibility is that you get a lead and you explain them all the details sitting in office and then if you attend exhibition then that particular lead can be converted easily. This is the power of disruptive digital thinking. We have replaced the laws of traditional marketing with the ‘Law of Digital Marketing’,’’ proclaims Grow Keys’ young and dynamic Digital Branding and Celebrity Branding Consultant, Sankket Koyate. Digital marketing has become a crucial influencer, leading to significant increases in reach, popularity, customer response, and lead generation. Digital marketing has many advantages over traditional media, including flexibility, focus, customization, accountability, efficiency, and high cost-effectiveness. hat is the key distinction between fixed physical entities and those in constant motion? Likewise, digital marketing has enabled the production industry to explore its untapped potential across different geographies, enabling business organizations to plan their communication strategies accordingly. With the 'viral effect' of exponential reach on social media, users can play a powerful role in spreading brand popularity through social media. Sankket explains, “According to the first law of Newton, Object continues to maintain its state of rest until and unless it is acted upon by an external force. Similarly, your business will continue to remain in a state of rest until and unless it is helped by digital marketing.” Along with time, things have changed to the modernistic tunes of that changing constant which won’t rest ever. Take, for instance, the law of traditional marketing: A burdened salesman–with all the load of sales, marketing, advertising, PR, and media management departments on his drooped shoulders–must visit every place physically–sometimes to collect even a contact number of a potential customer and after reaching must close his eyes in frustration to the closed doors. By reaching out to potential client organizations interested in the products and services, digital marketing helps drive new web traffic, generate leads, and influence sales conversion for businesses. A digital marketing campaign involves marketing an organization online to generate high- value clients and prospective leads. Marketing online is crucial to a company's growth. And Sankket took Grow Keys Media in the league of the most trusted Digital Marketing, by delivering 360-Degree Digital Branding Solutions. And by d results across different modern marketing initiatives. Presently, Grow Keys has over 210+ happily satisfied clients across India. And in its existence of six years, the company has expanded its reach to seven countries. elivering measurable Managing the digital marketing process in-house could be challenging and involve several key personnel. Professional digital marketing companies that specialize in the crucial management of various tools and methodologies with sound technical knowledge can easily step in to handle the entire digital marketing function independently. According to Sankket, revenue generation for any organization depends on a steady flow of new and repeat client orders. Also, a manufacturing business's sustainability and growth rely on its marketing communication channels. Strategic marketing and constant communication promote awareness of the company's products and services, generate business orders, and develop industry goodwill. Fast forward to the futuristically digitalized era–which is turning into virtual reality in front of our eyes. In this hyper-connected, continuously online world of everything available at a finger’s touch, Grow Keys Media has completely eased all the worries, tensions, problems, issues, and factors of unavailability and failure from the minds and lives of marketing managers of all the manufacturing companies vying to taste the sweetness of success. “With trained and experienced teams, we customize the solutions to the communication strategies, enabling them to achieve higher reach and optimum outcomes,” says Sankket. Under his visionary leadership, empowering business organizations with result-oriented digital solutions, Grow Keys Media has emerged as Suppose you are a manufacturing entity wishing to expand your marketlocally and internationally by generating and acquiring leads. Now for these crucial tasks you have two options. Either field your executives at places like manufacturing exhibitions, expos, trade shows, and similar events, to fetch potential customer contacts and then physically present your products and solutions to each one of them by visiting their places one by one. The Most Trusted Digital Marketing Organization Our commitment to innovation, customer-centric approach and industry expertise has helped us stand out from the competition and earn a strong reputation for delivering exceptional results for our clients. Founded in December 2017, Grow Keys has earned a reputation of being a go todigital marketing agencies. As a full-service digital branding agency, the company provides customized solutions to help its clients achieve their marketing and branding goals. Grow Keys is equipped with a team of experts adept with in-depth industry knowledge and experience, and it is committed to delivering exceptional results for its clients’ businesses. Or partner with Grow Keys. As the digital marketing experts the team of Grow Keys will not only generate the most potent leads for you from their virtual office in front of your eyes, but also make a successful visual presentation to all your potential clients making your case the most convincing and convenient for you. Grow Keys is known for a wide gamut of digital advertising and marketing services which include premium and conceptual Logo Designs, Company Taglines, Website “It is preferable doing Digital Marketing so you save the cost of traveling, exhibition participation fees, and

The Gateway to Success ~Amplifies Smarter Reach: Helping prospective clients connect with the client business, Grow Keys team supports reaching prospective clients through smart and effective campaigns that speak on client product offerings. Impres- sive designs with encouraging content lead to more prospects liking, sharing and commenting on the campaign posts/videos. Quick and smart prospect engagement helps in inquiry generation and clients further promoting products within the niche industry segment. design, Social Media Marketing, Search Engine Optimiza- tion (SEO), Google Ad Words/Pay Per Click (PPC), 2D Animation videos, Celebrity Branding for businesses, product or services, and more. out from the competition and earn a strong reputation for delivering exceptional results for our clients.” Growth Keys offers several advantages through its versatile and far-reaching digital services. The Mega Impact ~Widens the Market: The focused digital solutions enable client organizations to rise and compete with several big industry players. The well-appointed and elaborated website, with a prompt AI response system and clear and concise communication, helps widen the scope of business organizations in this dynamic virtual world. By developing more relevant content than the big competitor’s content, Grow Keys enables its client organizations to elevate their rank higher, most likely in the search results. With a clear understanding of the Google algorithms, the technical team focuses on providing suitable content that complies with the rules of recency, relevancy and authenticity that syncs Google search with helpful results for optimizing their search query. Known as an exceptional digital branding agencies, Grow Keys’ core strength is its highly creative team comprising visualizers, graphic designers, artists, media planners, content writers, SEO specialists, digital media researchers, market analysts, etc. Its major goal is to combine creativity, strategy, innovation, and tech sense to provide world-class services for customers. Grow Keys aims to promote businesses and brands, build customer loyalty through continued engagement, and increase sales through focused digital marketing efforts. It is accomplished by using digital technologies that are targeted, interactive and measurable. ~Offer Easy Tracking: The biggest and the most decisive advantage offered by Grow Keys is in offering seamless tracking of digital activities that include social media posts, blogs, campaigns, videos, etc. The analytics provided by the team give the clients a complete picture of the report pinpointing the exact figures of visitors and generated responses in terms of likes, followers, responses, feedback, shares, and leads generated with the clients. The online surveys made by the team help the clients save time, effort and cost to plan different campaign strategies efficiently. Growth Keys offers a gamut of digital marketing solutions comprising several marketing components under one umbrella. These components include website designing and development (a responsive website that perfectly configures on Desktop as well as smartphone), SEO, Social Media Marketing and Management, Pay-Per-Click ads (PPC), content creation and marketing, data reports, lead generation campaigns, strategy development, and other related areas. Grow Keys: Digital Branding Agency offers services that help brands develop their edge, stand out from the competition and impact the industry. Companies that associate with Grow Keys normally stand to gain clarity on their brand, achieve decent market positioning, grow their business, and become successful brands in the industry. ~Facilitates Decent ROI: Focusing on helping the clients generate more revenue from the marketing efforts compared to traditional marketing. Digital marketing is an extremely cost-effective technique that offers an impressive Return on Investment (ROI) as it needs time to build, launch, measure and manage the campaign. The Grow Keys team provides flexible solutions for varying budgets that help clients set their funding patterns accordingly. The analytics can ascertain the response, and the budgets can be planned. ~Better Conversion Ratio: Grow Keys has improved conversion rates with digital marketing strategies allowing them to target potential customers more efficiently. Reaching customers through online media is a much better way than traditional marketing. The smart digital marketing solutions of the Grow Keys team facilitate filtering out better leads that are more likely to buy the product/service. The team ensures a steady flow of more qualified leads towards more conversions. Additionally, its SEO and SEM solutions techniques have positively impacted the client conversion ratio. Growth Keys is a reliable digital marketing agency that gives its customers the flexibility to use one-stop solutions to handle the various online marketing tasks needed for online marketing. The digital branding solutions are designed specifically for manufacturers, and the team understands the unique marketing challenges and opportunities in this industry. Growth Keys digital experts team uses a data-driven approach to develop customized marketing strategies tailored to each client's needs and goals. One of the key USPs of the company is that it focuses on using data-driven insights and cutting-edge technology to develop highly targeted and personalized marketing campaigns. The teams leverage the latest advancements in AI, Machine Learning, and data analytics to help clients gain a competitive edge in the marketplace. Another key USP is its expertise in serving the manufacturing industry. The team understands the unique challenges and opportunities that manufacturers face when it comes to marketing and branding, and addressing these, it develops specialized solutions tailored to meet this industry's needs. Sankket mentions, “At Grow Keys Media, we pride ourselves on our collaborative and customer-centric approach. We work closely with our clients to understand their goals and challenges and provide ongoing support and guidance throughout the branding process. This focus on collaboration and communication has helped us build long- lasting relationships with our clients and achieve high customer satisfaction.” Grow Keys Media is a full- service digital branding agency that specializes in providing customized solutions to help its clients achieve their marketing and branding goals. He further states, “Regarding our current position in the market, we have established ourselves as one of the prominent digital branding organizations in the manufacturing industry. Our commitment to innovation, customer- centric approach, and industry expertise has helped us stand

~Smart Competitor Monitoring: Business organizations need to keep a close eye on their competitors to stay ahead in the market. Grow Keys empowers client organizations to go a long way in this regard. Equipping in viewing the strategies adopted by the competitors and comparing them with the business offerings. Organizations can see their social media and search ads campaigns and explore opportunities. compelling and engaging content. Grow Keys leverages the latest advancements in Artificial Intelligence (AI), Machine Learning (ML), and data analytics to develop marketing campaigns that are rightly targeted and personalized. benefits. He mentions, “One of the most immersive benefits is the ability to reach a highly targeted audience through various channels, including social media, email, search engines, and display advertising. By leveraging these channels, we can help our clients increase their brand visibility, generate more leads, and drive more sales. We also use advanced analytics and reporting tools to track the performance of our campaigns and make data-driven decisions to optimize and improve results.” Another key aspect that makes its solutions stand out is the expertise of its team in the manufacturing industry. The team deeply understands the industry's unique challenges and opportunities, which are used to develop effective marketing strategies that help its clients achieve their business goals. ~Highly Cost-effective Solutions: Grow Keys offers digital marketing solutions on substantially cheaper budgets than traditional marketing. The team has systematically proved that running campaigns on digital platforms is more budget- friendly than any other media like print media, TV, Radio, events, and exhibitions. The Grow Keys team can help client organizations dramatically to cut costs and spend that money more effectively, like improving product or service quality. In addition, the company strongly emphasizes collaboration and communication with its clients. The team works closely with the clients to understand their unique needs and challenges and provides ongoing support and guidance to ensure their branding efforts are effective and aligned with their broader business objectives. Another key benefit of digital marketing solutions is the ability to create highly personalized and engaging content that resonates with the client’s target audience. He further says, “We use a combination of data analysis and creative expertise to develop content that speaks directly to the needs and interests of the people our clients are trying to reach. ~Target Ideal Customers Effectively: Through focused digital marketing methodologies, Grow Keys has opened the best ways to target the ideal customers. The digital experts customize the campaigns in the online channels allowing the clients to direct their campaign towards a target audience based on factors like age, location, gender, etc. The vagueness of the traditional marketing channels has been unable to target your efforts towards a specific audience. Thus leveraging the power of customization and filtering the campaign, the digital team ensures the message reaches the right target audience resulting in a decent number of lead generation and faster conversions. Overall, the data-driven approach, focus on cutting-edge technology, industry expertise, and commitment to collaboration and communication make its digital branding solutions stand out in the cutthroat competition. The Grow Keys team is dedicated to helping its clients achieve their branding and marketing goals and remain at the forefront of the industry. Ultimately, our immersive digital marketing solutions are designed to help our clients stay ahead of the competition and drive business growth. We constantly explore new technologies and strategies to ensure we deliver our clients the most effective and impactful solutions possible.” studying the current position, analyzing the marketing objectives and then customizing the digital solutions that are versatile, diverse and multi-dimensional. The leadership of a Master Strategist Creatively Supreme Creating Optimum Buss Sankket is a skilled brand developer with eleven-year experience, a communication strategist, and adept with the latest developments in the digital marketing landscape. He works closely with creative teams to bring brand and communication strategies to life in the most magical and impactful way. Sankket is a mechanical engineer and started his journey in various marketing departments, where he marketed products in Sri Lanka, Myanmar, Bangladesh, and Africa. His last job was at Bajaj INDEF (earlier known as Hercules Hoists Ltd), where Sankket gained valuable experience in marketing and strategy development. As the founder of Grow Keys Media, Sankket feels that its digital marketing solutions offer its clients a wide range of The Guiding Force of Excellence Sankket is skilled at designing marketing strategies utilizing key acquisition channels like PPC, social media marketing, and Search Engine Optimization (SEO), increasing customer lifetime value using customer journey mapping, understanding customer touchpoints, buying behavior, and introducing personalized nudges to assist purchase intent. Sankket highlights the distinct characteristics of their philosophy that have shaped the Grow Keys culture. He mentioned that the company philosophy is the guiding force that motivates the teams to work positively towards their objectives. He shares the philosophy as “We believe in Excellence! We believe in holistic communication through various media channels, each bringing a unique flavor to the brand and your services.” In 2017, Sankket started his own company, Grow Keys Media, which initially took on projects across various industries. However, after three years of experience and amassing insights, he realized that the manufacturing industry was a perfect niche for his company. Sankket encourages collaborative working where the teams can come together and brainstorm on the objectives to work out innovative solutions. Sankket believes teamwork yields far better and quicker results than traditional modes of singular working. Bringing his experience to the table, Sankket is a man of purpose and promotes dedicated efforts by setting an example himself. He has initiated several knowledge-sharing sessions where focused solutions can be implemented best suited to the client’s business. Grow Keys is equipped with a team of experts adept with in-depth industry knowledge and experience, and it is committed to delivering exceptional results for its clients’ businesses. Growth Keys is a valuable resource that provides a wide variety of marketing services under one roof that a business typically does not have in-house expertise in. The team has numerous client goals, but the goal is to help clients increase brand exposure and service sales through their efforts. Grow Keys Media has excelled in its niche by focusing on manufacturing companies' unique needs and challenges. “We understand that this industry operates in a highly competitive and constantly evolving environment, where companies need to adapt to remain relevant and grow constantly,” he adds. Over the period, Grow Keys has developed a customer- centric approach that aims at identifying the requirements, One aspect that sets its digital branding solutions apart is its focus on using cutting-edge technology and tools to create

Experience: Second, gaining practical experience is essential–hands-on experience working with clients and developing digital marketing campaigns. It can be achieved through internships, freelance work, or even starting your own small business to gain experience. audience. It increased efficiency and effectiveness in digital branding, resulting in better ROI for businesses. constantly evolves, and new technologies and strategies are always emerging. It must stay current with the latest trends and tools to remain competitive. Sankket has an in-depth knowledge of the manufacturing sector and so has been able to help manufacturing clients achieve exceptional results by educating them about the importance of having a strong digital presence. He says, “Many of these companies were used to rely on captive mediums like exhibitions and traditional marketing methods, but we showed them how digital marketing could help them reach a wider audience and generate more leads.” He elaborates, “At Grow Keys Media, we recognize the importance of staying ahead of the curve regarding technology and innovation.” He adds that, as such, they have been investing heavily in AI and ML to serve their clients better. By leveraging these technologies, they can provide more personalized and targeted solutions that drive better client results. Sankket opines, “To overcome this challenge, we invest heavily in research and development and work closely with our clients to understand their unique needs and challenges. We also collaborate with other experts in the industry to share knowledge and best practices, which helps us stay at the forefront of innovation.” Networking: Finally, networking by building relationships with other professionals in the industry can help you stay up-to-date with the latest trends and technologies and provide opportunities for collaboration and growth. Attend industry events, join professional organizations, and engage with others on social media to build your network. Grow Keys has also excelled in its niche by staying up-to- date with digital marketing trends and technologies. Sankket quipped, saying, “We are constantly researching and implementing new strategies to help our clients stay ahead of the curve and stand out from their competitors.” Grow Keys helps its customers spend their marketing budgets more effectively, obtain more valuable leads, and gain a higher Return On Investment (ROI) for their businesses. For example, they use AI-powered tools to analyze consumer data and behaviour to develop more effective targeting and messaging strategies. They also use ML algorithms to optimize digital ad campaigns in real-time, ensuring clients get the best possible return on their investment. The next challenge Grow Keys faced was the ever- increasing competition in the digital marketing industry. As more and more businesses realize the importance of digital marketing, the market becomes more crowded and competitive. He pointed out that to overcome this challenge, they differentiate themselves by focusing on their niche of serving manufacturing companies. They’ve developed a deep understanding of this sector's unique needs and have provided exceptional results for their clients in this industry. To succeed in the digital branding sector, focus on education, gain practical experience, and build a strong network of industry professionals. With these key components, one can build a successful career in this exciting and ever- evolving field. “Overall, I believe that adopting modern technologies like AI and ML is crucial for businesses in the digital branding sector to remain competitive and drive growth,” he says. At Grow Keys Media, they are fully committed to leveraging these technologies to provide the best possible solutions and results for clients. Visualizing a Dynamic Future He adds, “Our commitment to providing exceptional results for our clients has helped us become one of the most prominent digital media agencies for manufacturers to watch in 2023. We are honoured to have earned this recognition and will continue to work hard to maintain our reputation as a trusted partner for manufacturing companies looking to grow their business through digital marketing.” Yet another challenge the company faced was keeping up with the constantly changing algorithms and policies of digital platforms. It can impact the effectiveness of its digital marketing campaigns, and it needs to adapt its strategies to remain effective continually. To overcome this challenge, the team closely monitors the changes in algorithms and policies and adjusts the strategy accordingly. The team also focuses on developing long-term relationships with the clients, which allows it to modify the strategy over time to achieve sustained success. At Grow Keys Media, the team is always looking to expand and improve its offerings to serve its clients better. Sankket envisions scaling the operations in several ways. Staying Ahead of the Curve Firstly, he plans to expand their operations to new regions and countries. Currently, they serve clients in six countries and see great growth potential in other areas. By increasing their geographic reach, they can help even more businesses benefit from their digital branding and marketing expertise. Sankket’s Key Strengths As with any industry, digital marketing faces its share of challenges. However, at Grow Keys Media, the team is committed to overcoming the challenges to provide the best possible solutions for its clients. 50% listener and learner and 50% proactive initiator and executor. Believes in the magic of creativity. Global, regional, and local expertise across industries ranging from Food and beverage, Hospitality, Manufac- turing, and education. Managing teams and multiple clients through empathy, humor and empowerment. Ÿ Secondly, they plan to continue investing in the latest technologies and tools, such as AI and ML, to ensure they provide their clients with the most effective solutions. It includes ongoing training and development for the team members to stay up-to-date with the latest trends and techniques. Ÿ Ÿ One of its biggest challenges is staying ahead of the curve in terms of technology and innovation. Digital marketing Overall, Sankket and his team believe that staying up-to- date with the latest trends and technologies, focusing on its niche, and building strong, long-term relationships with its clients can overcome the challenges of the digital marketing industry and provide exceptional results for its clients. Ÿ Tech-empowered Solutions Reflections of Expertise Thirdly, they plan to scale their operations by expanding their team. “This will allow us to take on more clients and provide even more personalized and targeted solutions.” Sankket believes that by hiring talented professionals who share their passion for digital branding and innovation, they can continue to drive growth and success for the clients and Grow Keys Media. Reflecting on the impact of modern technologies, Sankket says, “I believe that the adoption of modern technologies like AI and ML has had a significant impact on the industry. These technologies have transformed how businesses approach digital branding by allowing them to analyze vast amounts of data, personalize marketing messages, and automate various processes.” Offering his advice to the buddy industry professionals, Sankket says, “If you aspire to venture into the digital branding sector, my advice would be to focus on three key areas:” We believe that by hiring talented professionals who share our passion for digital branding and innovation, we can continue to drive growth and success for our clients and our company. Education: A critical factor, it's important to have a solid foundation in digital marketing principles and practices and an understanding of the latest technologies and tools. There are many resources available, such as online courses, books, and webinars, that can help you build your knowledge in this area. “We envision scaling our operations by expanding our geographic reach, investing in technology, and growing our team. By doing so, we can continue to deliver exceptional results for our clients and maintain our position as a leading digital media agency in the industry,” Sankket concludes. With the help of AI and ML, businesses can now make more informed decisions about their marketing campaigns, identify trends and patterns in consumer behaviour, and develop more effective strategies for reaching their target

How the World of Digital?Media and its Fundamentals are Transforming?Manufacturing Brands? T he 21st century’s hyperactive-ness has transcended its original connotations and found a new home in the digital realm. We live in an age where the digital world never sleeps, and its dynamism has revolutionized the way we communicate, consume information, and conduct business. At the core of this hyperactivity lies the intriguing and multifaceted domain of digital media. Hyper Active Digital media has not only become an integral part of our daily lives but has also emerged as a driving force behind the success of businesses, the dissemination of information, and the transformation of industries. Understanding the fundamentals of this ever-evolving landscape is akin to deciphering the language of the digital age. In an era dominated by digital connectivity, the manufacturing industry is undergoing a profound transformation. While the essence of crafting tangible goods remains, the means by which manufacturers reach their audiences, build brand awareness, and engage customers have evolved dramatically. At the heart of this revolution lies the dynamic world of digital media and its fundamental principles. The Digital Media Ecosystem: Digital media encompasses a vast and diverse ecosystem that spans websites, social media platforms, streaming services, podcasts, mobile apps, and more. It’s a dynamic universe where text, images, audio, and video seamlessly converge, creating an immersive and interactive experience for users. This convergence has given rise to a new era of storytelling, marketing, and communication. The Digital Age in Manufacturing: The manufacturing sector has traditionally been associated with tangible products, machinery, and industrial processes. (20) (21) September | 2023 September | 2023 www.ciolookindia.com www.ciolookindia.com

However, the digital age has disrupted these conventional norms, paving the way for a more interconnected and customer-centric approach. Manufacturers are increasingly recognizing the pivotal role that digital media plays in their success. content rank higher in search engine results, increasing their chances of being discovered by users. SUBSCRIBE TODAY Data Analytics: Data is the lifeblood of digital media. Analytics tools provide invaluable insights into user behavior, enabling businesses to make informed decisions and refine their strategies. Understanding the Fundamentals: Content Marketing: At the core of digital media lies content creation. Whether it’s an engaging blog post, a captivating video, or an interactive infographic, content is king. Quality content serves as the foundation upon which all other digital media strategies are built. Data-driven Insights: Manufacturers are tapping into data analytics to gain valuable insights into customer behavior, market trends, and the effectiveness of their digital strategies. These insights enable data-driven decision- making and the refinement of marketing efforts. Digital Advertising: Paid advertising campaigns on platforms like Google Ads and LinkedIn allow manufacturers to target specific audiences, generate leads, and measure the ROI of their marketing spend. Content is the currency of the digital realm. Manufacturers are leveraging content marketing to tell their brand stories, showcase product features, and provide valuable insights to their target audience. Blog posts, videos, infographics, and whitepapers are powerful tools for conveying expertise and building trust. Video and Multimedia Production: Video content is a dominant force in the digital landscape. Understanding video production, editing, and distribution is essential for engaging audiences. Website Optimization: A well-designed and user-friendly website is the digital storefront for manufacturing brands. Digital Media’s Impact on Manufacturing Brands Optimizing websites for search engines (SEO) and ensuring an exceptional user experience (UX) are critical components of digital success. Global Reach: Digital media provides manufacturers with a global platform to showcase their products and capabilities. Through websites and social media, they can reach customers beyond their geographical boundaries. The user’s journey through the digital landscape is heavily influenced by UX design. A well-designed website or app not only looks visually appealing but also ensures seamless navigation and accessibility. Brand Visibility: Effective digital strategies enhance brand visibility and recognition. A strong online presence establishes credibility and trust, making it more likely for potential customers to choose a particular manufacturing brand. Social Media Engagement: Social media platforms offer manufacturers the opportunity to connect directly with their customers. From sharing product updates to responding to inquiries, social media engagement builds brand loyalty and fosters a sense of community. Customer Engagement: Manufacturers can engage with customers in real-time, responding to inquiries, addressing concerns, and fostering a sense of community. This direct interaction builds customer loyalty and advocacy. Social media platforms have revolutionized the way we connect and share information. Understanding the intricacies of each platform, from Facebook and Twitter to Instagram and TikTok, is crucial for effective digital media strategies. Stay in the known. Subscribe to CIOLOOKINDIA Get CIOLOOKINDIA Magazine in print and digital on www.ciolookindia.com Competitive Advantage: Embracing digital media fundamentals gives manufacturing brands a competitive edge. Those that adapt quickly can stay ahead in a rapidly evolving marketplace. Email Marketing: Email remains a potent tool for nurturing leads and maintaining customer relationships. Manufacturers can utilize email campaigns to provide product updates, industry insights, and exclusive offers. Product Innovation: Manufacturers can use digital media to gather feedback from customers, enabling them to refine existing products and develop new ones that align with market demands. Search Engine Optimization (SEO): In the vast digital sea, visibility is key. SEO techniques help websites and (22) September | 2023 www.ciolookindia.com

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The Most Prominent Digital Media Agency for Manufacturers to Watch-2023

The Most Prominent Digital Media Agency for Manufacturers to Watch-2023

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