The Most Trusted IVF & Fertility Centres Nurturing Lives

August, 2023 Being Parents IVF & Fer?lity Centres Offering a New Hope of Parenthood The Most Trusted VF & Fertility Nurturing Lives Baby Boom Challenges & Opportuni?es for the IVF & Fer?lity Centres in Modern Age Centres www.ciolookindia.com

A Mother? what a Child? understands does not say.

GLIMMERING ENLIGHTENMENT OF THE BEST HOPE GIVERS D edicated to the journey of bringing hope, joy, and the miracle of life to countless families, some trustworthy IVF & Fertility Centres stand as beacons of unwavering commitment and compassionate care. These exceptional centres serve as sanctuaries where dreams of parenthood become reality, and the delicate balance between science, expertise, and human empathy converge to nurture lives in the most profound way. As leaders in the field of assisted reproductive technology, these centres continuously push the boundaries of medical innovation while upholding the highest ethical standards. Their commitment to transparency, integrity, and patient- centred care serves as a testament to their reputation as the most trusted names in the realm of IVF and fertility treatment. Within these esteemed fertility centres, a profound understanding of the complex emotional and physical challenges that accompany the quest for parenthood drives every facet of their operations. From state-of-the-art medical techniques to a nurturing environment designed to alleviate the emotional strain, these centres are dedicated to helping couples navigate the intricate path towards fulfilling their deepest aspirations. This CIOLook India’s exclusive edition is more than a glimpse into the profound significance of ‘The Most Trusted IVF & Fertility Centres Nurturing Lives.’ With a shared mission of transforming dreams into reality, these centres stand as pillars of hope, empowerment, and the profound beauty of life's most cherished moments. Read ahead and enjoy, in the shining enlightenment of the best hope givers. These centres hold a remarkable legacy of fostering hope and trust, backed by a team of highly skilled and compassionate professionals who bring not only their expertise but also a genuine desire to make a positive impact on each patient's life. Every step of the journey is marked by personalized care, ensuring that the unique circumstances and needs of each individual are met with utmost sensitivity and attention. Gaurav PR Wankhade Managing Editor Editor's Note

CONTENT PROFILES Crysta IVF Fostering the Most Assured Parenthood Hope 08 SS Fertility Centre Ensuring Your Family Becomes Complete with Bundles of Joy 18 Vriksh Healthcare- Vriksh Fertility Nurturing Hope · Crea?ng Life · Growing Happiness 24 ARTICLES 14 Being Parents IVF & Fer?lity Centres Offering a New Hope of Parenthood Baby Boom Challenges & Opportuni?es for the IVF & Fer?lity Centres in Modern Age 22

The Most Trusted VF & Fertility Nurturing Lives August, 2023 I N D I A Being Parents IVF & Fer?lity Centres Offering a New Hope of Parenthood The Most Trusted VF & Fertility Nurturing Lives Baby Boom Challenges & Opportuni?es for the IVF & Fer?lity Centres in Modern Age Centres Pooja M. Bansal Editor-in-Chief Centres www.ciolookindia.com CONTENT FOLLOW US ON www.twitter.com/ciolookindia www.facebook.com/ciolookindia/ Managing Editor: Gaurav PR Wankhade Assisting Editor : Prajakta Zurale Company Featuring Brief WE ARE ALSO AVAILABLE ON Maintaining consistently high success rates at Ankur Fertility Centre, Dr Chaudhary has treated 2000 pregnancy cases through her treatment and the number is increasing. Dr Vaishali Chaudhary, Director DESIGN Ankur Fertility Centre Visualizer: Sandeep Tikode Art & Design Director: Rashmi Singh Associate Designer : Sameen Arif CONTACT US ON Being a full-service and best fertility hospital in India, ever since opening its doors to parenthood, Crysta IVF and Dr Aggarwal have provided far-fetched care to childless couples. Dr Parul Aggarwal, Clinical Lead and Senior IVF Specialist Email sales@ciolookindia.com For Subscription www.ciolookindia.com Crysta IVF Dr Sudha Shivkumar, Fertility Specialist, Obstetrician and Gynaecologist SS Fertility Centre, under Dr Sudha's supervision, provides a wide variety of fertility treatment at its world class facility, all under one roof since 2014. SALES SS Fertility Centre Sr. Vice President : Swapnali Vasaikar Sr. Sales Manager : Tejaswini Whaval Team Leader : Suraj Gadekar Copyright © 2023 CIOLOOK India, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from CIOLOOK India. Reprint rights remain solely with CIOLOOK India. Sunshine IVF Hospital is one of the most renowned In Vitro Fertilization (IVF) Centres in Amanora, Pune region, where Dr Kanade is focusing on Fertility, IVF, Egg, and Sperm donation. Dr Kapil Kanade, IVF Specialist Sunshine Fertilty BDE : Akshay Dokh Mr. Hari Prasad Shetty, Founder and Dr Sneha Shetty, Co-founder, Clinical Director and Chief Fertility Specialist TECHNICAL Vriksh has been conceptualized by Hari Prasad and Dr Sneha with the goal of providing personalized experience to each couple looking to undergo its fertility treatment. Vriksh Healthcare- Vriksh Fertility Technical Head : Prachi Mokashi Technical Specialist: Rajeshwari Avhad Technical Consultant : Tanaji Fartade sales@ciolookindia.com SME-SMO August, 2023 Research Analyst : Renuka Kulkarni SEO Lead : Nikita Khadalkar Cover Price: Rs.300/-

The Most Trusted IVF & Fertility Centres Nurturing Lives Dr Parul Aggarwal Clinical Lead and Senior IVF Specialist Crysta IVF Fostering the Most Assured Parenthood Hope W transparent and ethical approach. We believe in providing complete transparency regarding treatment options, costs, success rates, and potential risks.” This approach engenders trust and confidence in the patients, allowing them to make informed decisions regarding their fertility treatment. ith a mission to provide the highest quality care and support to couples struggling with infertility, Crysta IVF–a leading company specializing in IVF (In Vitro Fertilization) and fertility treatments-has established itself as one of the most trusted providers in the field. Overall, Crysta IVF is a trusted and reliable company in IVF and fertility treatments. Through their experienced team, advanced facilities, patient-centred care, and transparent approach, Dr Parul and her team continue to provide hope and support to couples striving to start or expand their families. It is splendid for all the parenthood-dreaming couples that Dr Parul Aggarwal, a renowned IVF specialist, has recently switched to Crysta IVF–Delhi and NCR as a Clinical Lead and Senior IVF Specialist. According to Dr Parul, one of the key USPs of Crysta IVF is its team of highly skilled and experienced fertility specialists. These professionals have a deep understanding of the complex issues related to infertility and possess the expertise to provide personalized treatment plans tailored to each patient's unique needs. Crysta IVF is a leading fertility treatment provider with a vision to help couples overcome infertility and realize their dreams of parenthood. Dr Parul adds, “We offer a comprehensive range of services and treatments in the realm of assisted reproductive technology.” Here are some aspects that make Crysta IVF stand out in the competitive landscape: Crysta IVF also stands out due to its state-of-the-art facilities and advanced technologies. The company constantly stays updated with the latest advancements in fertility treatments, ensuring that patients have access to the most advanced and effective procedures available. *State-of-the-Art Infrastructure: Crysta IVF has cutting- edge technology and modern facilities. “Our clinics are designed to provide a comfortable and compassionate environment for our patients, ensuring the highest level of care,” informs Dr Parul. Your Trust Means Everything *Highly Qualified and Experienced Team: The team of fertility specialists, embryologists, nurses, and counsellors consist of highly skilled professionals with extensive experience in the field of reproductive medicine. They are dedicated to providing personalized care and support throughout the fertility journey. In addition, the company's commitment to patient-centred care is a significant factor in its reputation as a trustworthy fertility treatment provider. Crysta IVF empathizes with the emotional and physical challenges faced by couples struggling to conceive, and it strives to provide a compassionate and supportive environment throughout the entire treatment process. Dr Parul shares, “We have adopted a (8) (9) August | 2023 August | 2023 www.ciolookindia.com www.ciolookindia.com

Comprehensive Range of Treatments: Crysta IVF offers a wide range of fertility treatments, including in-vitro fertilization (IVF), intracytoplasmic sperm injection (ICSI), intrauterine insemination (IUI), egg freezing, donor programs, preimplantation genetic testing (PGT), and many others. This extensive range of treatments ensures that the clinic can cater to the unique needs of each individual or couple. the efficacy of its treatments and the expertise of its team. “We are committed to giving our patients the best chance of success and strive to maintain a reputation of excellence in fertility care,” states Dr Parul. Crysta IVF, a forward-thinking company, is adapting to these changes by integrating AI&ML technologies into its operations. “We are leveraging the capabilities of these technologies to enhance our understanding of patient data, develop more personalized treatment plans, and improve overall outcomes,” she reveals. She adds, “We aim to provide a caring and supportive environment to help individuals and couples achieve their dreams of starting a family.” Using AI&ML algorithms, Crysta IVF can analyze a vast amount of data to identify the factors contributing to successful pregnancies, classify patients based on their fertility profiles, and predict the most effective treatment options for individual patients. This helps in tailoring treatment plans to each patient's specific needs, optimizing their chances of success. *Individualized Treatment Plans: Dr Parul says, “We believe in personalized and tailored treatment approaches. Our fertility specialists conduct thorough evaluations and diagnostic tests to understand the specific fertility issues of each patient.” Based on these findings, they design customized treatment plans that optimize the chances of success. A Compassionately Caretaking Doctor Dr Parul has a vast experience in the field of Assisted Reproductive Technology (ART) and has helped numerous couples fulfil their dreams of parenthood. She completed her MBBS from Maulana Azad Medical College, New Delhi. She further pursued her MD in Obstetrics and Gynecology from Lady Hardinge Medical College, New Delhi and did her Senior Residency at Safdarjung Hospital, New Delhi. To enhance her infertility and reproductive medicine expertise, she undertook specialized training in IVF and Reproductive Medicine at the prestigious Max Institute of Medical Excellence, New Delhi. She attained a DNB degree from the National Board of Examinations and an MRCOG from London (UK). Additionally, AI&ML can assist in embryo selection, as these technologies can analyze embryo quality and predict which ones are more likely to result in successful pregnancies. This reduces the need for multiple embryo transfers and minimizes the risk of complications associated with multiple pregnancies. *Innovative Techniques: Crysta IVF stays at the forefront of advancements in reproductive medicine. Dr Parul furthers that they constantly integrate new techniques and technologies to enhance success rates and improve patient experiences. For example, they employ techniques like time-lapse imaging and embryo vitrification for improved embryo selection and cryopreservation. Crysta IVF's implementation of modern technologies like AI&ML enhances the quality of care they provide and provides patients with a more personalized and data-driven approach to fertility treatment. By continuously staying up- to-date with technological advancements, Crysta IVF is positioning itself as a leader in the field, offering patients the best chance of achieving their dream of parenthood. *Patient-focused Approach: They prioritize patient satisfaction and provide comprehensive support, guidance, and counselling throughout the entire fertility journey. The team ensures patients can access information, resources, and emotional support, helping them make informed decisions and handle the emotional challenges of fertility treatments. With her extensive knowledge and skillset, Dr Parul is well- versed in various fertility treatments, including in-vitro fertilization (IVF), intracytoplasmic sperm injection (ICSI), intrauterine insemination (IUI), and egg freezing. She is also trained in performing surgical procedures like hysteroscopy and laparoscopy for diagnosing and treating fertility issues. every patient receives the best possible care and support on their journey towards parenthood. Eliminating Issues As a clinical lead and senior IVF specialist, there are several challenges that Crysta IVF faces in the current industry scenario: Tech-cared *Commitment to Success: Crysta IVF has consistently achieved high success rates in terms of live births, reflecting Dr Parul believes in providing personalized and patient- centric care to every couple seeking fertility treatment. She strongly believes in empowering her patients by educating them about their condition and involving them in decision- making. Her compassionate approach and dedication to helping patients have earned her a strong reputation in Assisted Reproductive Technology. As an experienced leader, Dr Parul believes the adoption of modern technologies like Artificial Intelligence (AI) and Machine Learning (ML) in the IVF and Fertility Treatment space has the potential to revolutionize the industry. These technologies can greatly enhance fertility treatments' efficiency, accuracy, and success rates. ~Technological Advancements: Staying updated with the constantly evolving tech advancements and incorporating them into practice can be challenging. ~Increasing Competition: Standing out and maintaining a competitive edge amidst the growing number of local and global IVF clinics requires continuous improvement in the clinic’s services. Our clinics are designed to provide a comfortable and compassionate environment for our patients, ensuring the highest level of care. Besides her clinical practice, Dr Parul is actively involved in academics and research. She has presented papers at various national and international conferences and has published several research articles in renowned medical journals. AI&ML algorithms can analyze large amounts of patient data, including medical histories, genetic information, and treatment outcomes, to identify patterns and make predic- tions. This can help in personalized treatment planning and predict the success rates of specific interventions. By leveraging these technologies, IVF clinics can improve decision-making, optimize treatment protocols, and increase the chances of successful pregnancies. ~Financial Pressures: IVF treatments can be costly, and financial constraints can deter some patients from seeking treatment. Finding ways to make treatments more accessible and affordable for patients is an ongoing challenge. With her expertise and commitment to excellence, Dr Parul has become one of the leading IVF specialists at Milann Fertility Centre and continues to do so at Crysta IVF. She strives for excellence in fertility treatment, ensuring that (10) (11) August | 2023 August | 2023 www.ciolookindia.com www.ciolookindia.com

~Ethical Considerations: Assisted reproductive technolo- gies raise ethical dilemmas, such as embryo selection, genetic testing, and the creation and disposition of surplus embryos. proposition; Build a strong network; Ensure regulatory compliance; Focus on patient-centred care; Strengthen financial planning and partnerships; Stay updated with technology and research; and Prioritize ethical considerations. Remember, the IVF and fertility treatment space requires a combination of expertise, compassion, and business acumen. By utilizing these guidelines and adapting to the ever-changing landscape, you'll be better positioned to contribute positively to this field. “Navigating these ethical challenges while providing the best possible care to our patients is a constant balancing act,” says Dr Parul, adding, “To overcome these challenges and drive Crysta IVF forward, I employ several strategies: *Continuous Professional Development: I attend conferences, workshops, and training sessions to stay updated with the latest advancements in the field and incorporate them into our practice. This ensures we provide our patients with the most advanced and effective treatment options. Rekindling Future Joy In terms of scaling a company like Crysta IVF, a reproductive health organization, there are several possibilities: *Expansion of Clinics: Crysta IVF could open new physical clinics in different locations, both domestically and internationally. Alternatively, they could partner with existing clinics or hospitals to provide their expertise and services. *Quality Patient Care: By delivering personalized, patient-centred care, we strive to provide a superior experience for our patients.” This includes investing in state-of-the-art equipment and technology, hiring experienced and skilled staff, and providing comprehensive emotional support throughout the IVF journey. *Technological Advancements: Crysta IVF could develop advanced fertility treatment technologies, such as improved embryo selection algorithms, automated systems, or telemedicine capabilities. *Research and Innovation: She furthers that they actively participate in research projects and collaborate with other experts in the field to contribute to advancing IVF techniques and technologies. By staying at the forefront of research, they can offer patients cutting-edge treatments and improve success rates. *Collaborations and Partnerships: Collaborating with other fertility specialists, healthcare providers, or research institutions can help Crysta IVF expand its offerings. *Data Utilization and Analytics: Utilizing Artificial Intelligence and Machine Learning algorithms, Crysta IVF could analyze patient data to improve treatment outcomes. *Franchising or Licensing: Crysta IVF may consider offering franchising or licensing opportunities to qualified medical professionals or organizations. *Affordability and Accessibility: They understand the financial burden that IVF treatments can impose on patients. To address this, team Crysta IVF offers flexible payment plans, explores partnerships with insurance providers, and actively participates in government initia- tives to make fertility treatments more accessible and affordable. *Public Awareness and Education: “By investing in marketing campaigns, educational programs, or online resources, at Crysta IVF, we can reach and educate a wider audience about their services, ultimately increasing the demand for their offerings,” concludesDr Parul. *Ethical Practices: “We adhere to strict ethical guidelines in all aspects of our practice, ensuring patient autonomy, informed decision-making, and responsible use of assisted reproductive technologies. By maintaining transparency and upholding ethical standards, we build trust with our patients and the wider community,” says Dr Parul. Counsel to Aspirants In her advice for budding entrepreneurs hoping to venture into the IVF and fertility treatment space, Dr Parul says to Gain in-depth knowledge; Identify a unique value (12) August | 2023 www.ciolookindia.com

arenthood is a deeply cherished P some, the journey to becoming parents can be fraught with challenges, uncertainties, and heartbreak. In these moments of despair, IVF (In Vitro Fertilization) and fertility centers emerge as beacons of hope, offering a new path to parenthood. IVF & Fertility Centres Offering a New Hope of Parenthood aspiration for countless individuals and couples around the world. However, for Let us embark on a profound exploration of the transformative role that IVF and fertility centers play in the lives of those yearning for parenthood. With cutting-edge technology, compassionate care, and unwavering dedication, these centers are rewriting the narratives of infertility, bringing newfound hope and happiness to countless families. Understanding the Landscape of Infertility Infertility, characterized by the inability to conceive after a year of regular unprotected intercourse, affects millions of couples worldwide. It is a deeply personal and emotionally taxing journey that often tests the resilience of those longing for children. While infertility can have a variety of causes, from physiological issues to hormonal imbalances, the impact is universal-a sense of loss and longing for the joys of parenthood. The Rise of IVF and Fertility Centers In the face of infertility, IVF and fertility centers have emerged as havens of hope and progress. These centers are staffed with dedicated medical professionals, including reproductive endocrinologists, embryologists, and fertility specialists, who employ a multidisciplinary approach to tackle infertility. The core of IVF lies in the laboratory-assisted process of fertilization, where eggs and sperm are combined outside the body, resulting in embryos that can be implanted into the uterus. This groundbreaking technique has transformed the possibilities of parenthood. www.ciolookindia.com Being?Parents? (14) (15) August | 2023 August | 2023 www.ciolookindia.com

The IVF Process: A Beacon of Hope recognize the importance of addressing these aspects of the patient experience. SUBSCRIBE TODAY The IVF journey typically consists of several steps: Support groups, counseling sessions, and educational resources are often integral components of the care provided by fertility centers. These services help individuals and couples navigate the emotional challenges of infertility and build a strong support network. Ovarian Stimulation: The process begins with hormonal medications to stimulate the ovaries, leading to the production of multiple eggs. Egg Retrieval: When the eggs are mature, a minimally invasive procedure called egg retrieval is performed under sedation. This is a pivotal step in the IVF process. The Success Stories of IVF The impact of IVF and fertility centers is best captured through the countless success stories of couples who have welcomed children into their lives through these treatments. Each success story is a testament to the unwavering dedication of the medical teams and the resilience of the individuals and couples who embark on the IVF journey. Fertilization: The retrieved eggs are then combined with sperm in the laboratory to facilitate fertilization. This can occur through conventional IVF or intracytoplasmic sperm injection (ICSI), depending on the specific needs of the couple. Embryo Culture: The resulting embryos are cultured in a controlled environment, closely monitored for development. These stories often involve tales of heartbreak, perseverance, and ultimately, the joy of holding a long- awaited child in their arms. The transformative power of IVF transcends the medical realm; it is about fulfilling dreams, nurturing families, and celebrating the profound miracle of life. Embryo Transfer: One or more healthy embryos are selected and transferred into the woman's uterus, with the hope that they will implant and develop into a pregnancy. Where there is Hope, there is Life Pregnancy Testing: After a specified period, a pregnancy test determines whether the procedure was successful. IVF and fertility centers are not merely medical facilities; they are sanctuaries of hope, compassion, and possibility. In a world where infertility can shatter dreams and cause immeasurable pain, these centers stand as symbols of resilience and innovation. They offer a new hope of parenthood to those who have faced adversity on their journey to build a family. Breaking Barriers and Offering Hope One of the most remarkable aspects of IVF and fertility centers is their ability to break through barriers that traditional conception methods cannot overcome. These centers have made it possible for couples dealing with a range of infertility challenges, including male factor infertility, tubal issues, endometriosis, and unexplained infertility, to have the chance at parenthood. As we delve deeper into the realm of IVF and fertility centers, we will explore the remarkable stories of individuals and couples who have turned to these centers for a chance at parenthood. Their journeys are testaments to the power of science, the strength of the human spirit, and the boundless love that parents hold for their children. In a world that can often be challenging, IVF and fertility centers offer a beacon of hope, reminding us that the dream of parenthood is indeed within reach. Moreover, IVF technology has given hope to same-sex couples and individuals who wish to build their families through surrogacy or donor eggs and sperm. It has opened up new avenues for unconventional paths to parenthood, redefining the boundaries of what it means to be a family. Stay in the known. Subscribe to CIOLOOKINDIA CIOLOOKINDIA Magazine www.ciolookindia.com Get in print and digital on Comprehensive Care and Support IVF and fertility centers provide more than just medical treatment; they offer emotional support, counseling, and guidance throughout the entire journey. Infertility can take a toll on mental and emotional well-being, and these centers (16) August | 2023 www.ciolookindia.com

The Most Trusted IVF & Fertility Centres Nurturing Lives C fully understand this fact and remain hopeful. hildren not only make a couple parents but also truly make them a family. Without children, a family remains incomplete. Parenthood-seeking couples At SS Fertility Centre, dreams of parenthood come to life. Our centre stands out from the competition with a unique approach to In-Vitro Fertilization (IVF) that puts you at the heart of every decision. At SSFC, we believe in personalized care. Our team of experts includes fertility specialists, embryologists, andrologists, and counsellors. We tailor every treatment plan to meet your needs, ensuring the highest chances of success. In modern times, there are many ways a couple becomes parents. Of all the options available, the best bet is the medically perfect choice of the most trusted IVF clinics, like SS Fertility Centre. Our state-of-the-art laboratory utilizes cutting-edge technology, offering advanced genetic screening and embryo selection, resulting in healthier pregnancies. Dr Sudha Shivkumar, Fertility Specialist, Obstetrician, and Gynaecologist, says, “Welcome to SSFC. We have provided a wide variety of fertility treatments at our world- class facility, all under one roof, since 2014. We have been at the forefront in fertility treatment achieving the best success rate per cycle year after year.” But what truly sets us apart is our compassionate support system. Our dedicated counsellors provide emotional guidance, easing your journey with warmth and empathy. Experience the difference that genuine care can make on your path to parenthood, where hope finds a home. Dr Sudha adds that they offer four significant alternatives: *IVF Treatment–IVF is a fertility treatment where an egg and sperm are combined outside the body in a laboratory, allowing the fertilised embryo to develop before being transferred to the uterus to increase the likelihood of pregnancy. Please brief us about your journey in IVF & Fertility Treatment services and how they have made the company excel in its niche. Over the past 20 years, we have embarked on an incredible journey through fertility practice, delivering hope to countless couples longing for parenthood. *IUI Treatment–“IUI is a simpler and less-invasive treatment option, where we help a sample of carefully selected sperm to reach the uterus.” IUI is often a first step in your assisted conception journey. In the early years, we began as a small centre, understanding the complexities of infertility and offering personalized treatment plans. We focused on building trust and providing comprehensive care to our patients, striving to make each step of their fertility journey a positive experience. *Personalized ICSI–“With ICSI, we inject a single sperm directly into the centre of the egg.” ICSI can be a good treatment option to help combat male fertility issues. Dr Sudha Shivkumar Fertility Specialist, Obstetrician and Gynaecologist SS Fertility Centre *Ready. Set. Baby!–“Our team of reproductive health experts have put together a free, comprehensive content program to help you prepare for pregnancy in 2023. As we grew, we embraced advancements in medical technology, investing in state-of-the-art equipment and IVF facilities. Our laboratory includes cutting-edge techniques, leading to higher success rates and healthier pregnancies. Brought to you by SS Fertility IVF and Repromed,” says Dr Sudha, who completed her medical education and specialist training in Obstetrics & Gynaecology from Kasturba Medical College, Mangalore. She has completed her membership training in the UK and her specialist infertility training in Germany. Throughout the years, our team of experts continued to nurture the emotional aspect of fertility treatment, recognizing that the journey to parenthood can be physically and emotionally challenging. We incorporated specialized counselling and support programs, providing a safe space for patients to express their feelings and fears. C E N T R E Dr Sudha spoke in an exclusive interview with CIOLook India, the high points of which are given herein. The support of our patients and their success stories motivated us to expand our services further. We introduced egg freezing, fertility preservation, and egg donation programs, ensuring that we catered to diverse needs and circumstances. Ensuring Your Family Becomes Complete with Bundles of Joy Ma’am, please brief our audience about SS Fertility Centre, its USPs, and how you are currently positioned as one of the most trusted IVF & Fertility Treatment Providers. (18) (19) August | 2023 August | 2023 www.ciolookindia.com www.ciolookindia.com

As we reached the later years of our journey, we solidified our reputation as a centre of excellence in terms of medical expertise and the warmth and compassion we treat our patients. Our commitment to maintaining the highest ethical standards and patient-centric care earned us the trust of both patients and the medical community. keeping treatments affordable for patients is an ongoing challenge. IVF centres must carefully strategize cost management to maintain quality standards without compromising patient outcomes. We aim to establish partnerships with local healthcare providers to increase patient referrals. We plan to open satellite clinics in a neighbouring city to cater to a wider population. This expansion plan will enable us to provide exceptional fertility care to more individuals and couples, solidifying our position as a trusted destination for hopeful parents. Medico-legal Litigation: Fertility treatments' sensitive and emotionally charged nature can lead to potential medico- legal risks. Patients may have high expectations and pursue litigation if outcomes do not align with their hopes. Ensuring meticulous documentation, informed consent and clear communication becomes crucial to mitigate legal challenges. IVF centres must also be prepared to handle potential disputes professionally and transparently. Looking forward, we envision a future where SSFC remains a beacon of hope and a pioneer in fertility treatments. We strive to expand our services to reach even more needy individuals and couples. Over the past 20 years, we have embarked on an incredible journey through fertility practice, delivering hope to countless couples longing for parenthood. As we reflect on the past 20 years, we are humbled by our patients' stories of strength and resilience. Each triumph and each challenge has shaped our journey and reaffirmed our dedication to realizing the dreams of parenthood. With enthusiasm and determination, we step into the next decade, ready to embrace the future of fertility care with open arms. Competition: The field of assisted reproductive technology is fiercely competitive, with numerous IVF centres vying for patients' attention. Staying ahead demands continuous innovation, cutting-edge technology adoption, and exceptional patient experiences. Marketing strategies that effectively communicate the centre's unique offerings and success rates are vital in differentiating from competitors. To address these challenges, IVF centres need a multifaceted approach. Strategic financial planning, cost optimization, and exploring partnerships with research institutions can help manage expenses. Being an experienced leader, share your opinion on how adopting modern technologies like AI and ML impacts the IVF & Fertility Treatment space and how SSFC is adapting to the change. Artificial Intelligence, with its awe-inspiring capabilities, has profoundly impacted the field of fertility practice, evoking a whirlwind of emotions among patients and medical professionals alike. Employing highly skilled legal and ethical experts to navigate potential litigation risks ensures compliance with regulations and safeguards patients' interests. Hope now soars higher than ever before as AI-driven algorithms assist fertility specialists in diagnosing and predicting infertility causes with remarkable accuracy. As AI permeates fertility practice, some individuals grapple with apprehension and fear. Will machines replace human touch and empathy? Can algorithms truly comprehend the depth of their emotional struggle? The intertwining of technology and humanity sparks a quest for balance. Fostering a culture of continuous learning, innovation, and patient-centric care enhances competitiveness and creates a strong reputation that attracts new patients and encourages patient loyalty. nurtured, supported, and ultimately realized with profound empathy and scientific precision. Despite the obstacles, IVF centres driven by a commitment to excellence, compassion, and adaptability are better poised to overcome challenges, providing hope and fulfilling dreams of parenthood for countless individuals and couples in their care. Operating an IVF centre comes with a myriad of challenges, including managing costs, navigating medico-legal litigation, and staying competitive in a rapidly evolving field. For fertility specialists, AI is both a blessing and a challenge. The brilliance of machine learning algorithms empowers them to make better decisions, enhancing patient outcomes and fostering innovation. However, the emotional burden weighs heavily as they strive to navigate a landscape where AI supplements their expertise but never replaces the warmth of human interaction. How do you envision scaling SSFC’s operations and offerings in the future? Considering the current industry scenario, what challenges do you face, and how do you drive SSFC to overcome them? We plan for strategic expansion over the next three years to broaden our reach and impact. In the first year, we will focus on enhancing our existing services by investing in cutting-edge technology. Cost Management: Providing advanced fertility treatments involves substantial financial investments in state-of-the-art equipment, skilled staff, and ongoing research. The high costs associated with IVF procedures can strain the centre's finances. Balancing the need to deliver top-notch care while As AI becomes a trusted ally in this intimate journey, we learn to harness its power while cherishing the essence of human compassion, ensuring that the heart remains at the core of the healing process. Together, AI and humanity pave the way for a future where dreams of parenthood are (20) (21) August | 2023 August | 2023 www.ciolookindia.com www.ciolookindia.com

The Challenge of Infertility Opportunities for IVF and Fertility Centers Challenges & Opportunities for the IVF & Fertility Centres in the Modern Age Infertility, often defined as the inability to conceive after a year of regular unprotected intercourse, affects a substantial portion of the population. Factors such as age, lifestyle choices, and underlying medical conditions can contribute to infertility. This challenge can be emotionally and psychologically taxing for individuals and couples alike. While challenges are inherent in the field of reproductive medicine, opportunities abound, offering optimism and growth for IVF and fertility centers. Technological Advancements Advancements in ART technologies continue to enhance the effectiveness of fertility treatments. Innovations such as time-lapse imaging and preimplantation genetic testing offer improved outcomes for patients. The Rise of IVF and Fertility Centers In response to the growing need, IVF and fertility centers have become pivotal players in the journey to parenthood. These centers offer a diverse range of treatments, including IVF, intrauterine insemination (IUI), egg freezing, and genetic testing. Their mission is to help individuals and couples overcome infertility challenges and make the dream of parenthood a reality. Personalized Medicine Tailoring fertility treatments to individual needs and circumstances is a burgeoning trend. Personalized medicine ensures that patients receive treatments optimized for their unique fertility challenges. Psychological and Emotional Support Recognizing the emotional toll of infertility, fertility centers are increasingly offering comprehensive psychological and emotional support services. This holistic approach to care is reshaping the patient experience. Challenges Facing IVF and Fertility Centers High Costs IVF treatments can be financially burdensome. The cost of procedures, medications, and multiple cycles can stretch the budgets of aspiring parents. Navigating the financial aspect of fertility treatments is one of the foremost challenges. Advances in Egg and Sperm Preservation Egg freezing and sperm preservation technologies are extending the window of fertility. These advancements offer individuals the flexibility to plan their parenthood journey on their own terms. Emotional and Psychological Support Infertility often takes a toll on mental health. IVF and fertility centers need to provide comprehensive emotional and psychological support to patients who are grappling with the emotional rollercoaster of infertility. I n the realm of modern healthcare, the pursuit of parenthood has taken on new dimensions, thanks to the remarkable strides in Assisted Reproductive Technology (ART). The contemporary era has witnessed a burgeoning ‘baby boom’ as more individuals and couples turn to In Vitro Fertilization (IVF) and fertility centers to fulfill their dreams of becoming parents. However, with this boom come both challenges and unprecedented opportunities, reshaping the landscape of reproductive medicine. Advocacy and Awareness IVF and fertility centers play a pivotal role in raising awareness about infertility issues and advocating for better access to care. They are becoming voices for change, influencing policy and public perception. Ethical and Legal Complexities IVF treatments often involve complex ethical and legal considerations, such as the handling of embryos and the use of donor gametes. Ensuring that these aspects align with both medical ethics and legal regulations is a perpetual challenge. On the Hopeful Wave of a Proliferating Humanity In the modern age, the baby boom is not just a demographic phenomenon; it is a testament to the resilience of the human spirit and the remarkable advancements in reproductive medicine. IVF and fertility centers stand at the forefront of this transformative era, addressing the challenges of infertility and seizing opportunities to reshape the journey to parenthood. Success Rates Despite advancements in reproductive medicine, IVF success rates can still be variable. Ensuring that patients receive accurate information about their prospects and managing expectations are ongoing challenges. This exploration delves into the multifaceted world of IVF and fertility centers, exploring the challenges they face and the opportunities they seize in this modern age of parenthood aspirations. As we navigate the complexities of the modern parenthood landscape, it is clear that IVF and fertility centers are more than medical facilities; they are sanctuaries of hope, compassion, and progress. They bridge the gap between longing and fulfillment, making the dream of parenthood attainable for individuals and couples alike. The challenges they face are matched by the opportunities they embrace, ensuring that the baby boom of the modern age is a testament to the unwavering human desire to create families and nurture the next generation. The Modern Parenthood Landscape Access to Care IVF and fertility centers need to grapple with issues of accessibility, ensuring that individuals from all walks of life have access to the treatments they need. Addressing disparities in access is a crucial challenge. The desire to become a parent transcends time and culture, and in the modern age, this longing is as profound as ever. However, societal shifts have altered the parenthood landscape. Delayed childbearing, lifestyle factors, and an increasing awareness of infertility issues have contributed to the rise in demand for fertility treatments. Baby Boom (22) (23) August | 2023 August | 2023 www.ciolookindia.com www.ciolookindia.com

The Most Trusted IVF & Fertility Centres Nurturing Lives Vriksh Healthcare- Vriksh Fertility Nurturing Hope ∙ Creating Life ∙ Growing Happiness Vriksh Fertility is a sanctum for childless couples who walk in with the hope of being treated in the right way– medically and hospitality wise. A with a doctor who rekindles their hope of creating a baby and nourishing it into a healthy child and a wholesome person, they also need is an ecosystem of tree-shade-like warmth in which they can see their worries, doubts, confusions, tensions, and dilemmas completely evaporated. In the cozy lap of Vriksh Fertility, thousands of couples received their most trusted IVF and fertility treatment, leading to a successful parenthood future and a fundamental support system. Vriksh Fertility's Founder, Mr. Hari Prasad Shetty, and Clinical Director, Dr. Sneha Shetty, along with their team of caring and compassionate professionals, ensured these couples' lifelong memories full of delightful happiness and vibrant joy that will grow in their hearts like a tree blossoming out of land and making it fertile forever. couple finding trouble realizing their parenthood dreams goes through the most delicate phase of the emotional turmoil of their lives together. Along Hari Shetty says, “The trust developed by our Clinical Director over her vast experience in the field combined with the expertise of the support staff and medical team picked and chosen by us combined with good IT infrastructure and robust internal policies, and SOPs ensure that our service to our patients is on PAR if not better than most facilities out there.” Vriksh Fertility is also one of the first few centers to get registered by the "National ART & Surrogacy Board," owing largely to the planning of the infrastructure as per the latest guidelines from the board. Presently Vriksh Fertility provides complete fertility care management for both men and women with a holistic approach that includes wellness services such as acupuncture, diet regimes, yoga, and psychological counseling. Hari Shetty shares proudly that the crown of the Most Trusted IVF & Fertility Centre reflects the qualities the team at Vriksh Fertility has infused into this brand. From the meaning behind the logo to the micromanagement that ensured perfection through the entirety of the project, the team has been burning the midnight oil to what it has presently culminated to– Mr. Hari Shetty adds that Vriksh plans to create a niche in the industry by focusing on complete holistic care with a personalized approach. "That would involve training our staff from the ground up to the top levels to hold our patrons in the highest regard no matter their background," adds Dr. Sneha. The Joy Growers A Sanctum for Childless Couples Mr. Hari Prasad Shetty Founder Vriksh Healthcare Mr. Hari Shetty has more than nine years of experience in the healthcare industry, mainly in the fertility space. Under his leadership, he has catapulted a small fertility unit to a Multi Crore business spearheading every department. He brings this experience with a clear vision to Vriksh Fertility. –who walk in with the hope of being treated in the right way –medically and hospitality-wise. The ever-pacing industry of fertility care has seen many big healthcare entities investing huge capital in expansion and setting up at Pan India levels–but ultimately, it's the people that make up an organization. (24) (25) August | 2023 August | 2023 www.ciolookindia.com www.ciolookindia.com

Dr. Sneha adds, “Going forward, we want to leverage information technology in innovative ways to many more spaces that can largely provide the sought-after customer delight.” Another patient, Jaya Bharathi, says, “I would like to take this opportunity to thank Dr. Sneha Shetty for providing excellent service and being very friendly so that I could share my health issues openly... She puts much effort into making us healthy in that she is so good. Worth consulting her...!!” Withstanding the Hot Weather When asked about challenges, Mr. Hari Shetty revealed that the main challenge they face is from big MNCs and well- funded groups due to their ability to attract top talent and the resource availability under their fingertips. Chinmayee, also a patient, says, “At our first meeting, Dr. Sneha Shetty was very clear and took the time to explain the process from scratch, besides making patients comfortable by answering every single small doubt/concern was absolutely loving. Not only addresses the issue but her care and love for her patients are amazing. The knowledge and presenting skills she possess in her practice are extraordinary. I am sure she will drive us to our destiny, making the journey worth it!” Dr Sneha Shetty Co-founder, Clinical Director & Chief Fertility Specialist Vriksh Healthcare Mr. Hari Shetty adds that this is not a new phenomenon; the same challenge has always existed throughout his career. In his experience, you need to keep your ship steady, and the tides shall take you in the right direction. In terms of attracting talent-that depends on your ability to sell your company to the ambitious and the driven, and sure enough, there will be those who want to join in for this journey and take a leap of faith. According to Mr. Hari Shetty-Fertility Treatment solutions are the need of the hour, with the market steadily increasing. Thus they appeal to budding entrepreneurs to venture into the niche if they are completely interested in it. The Future's Fruit-full Tree On envisioning scaling Vriksh Fertility's operations and offerings in the future, Mr. Hari Shetty and Dr. Sneha divulge that they are looking to expand their services to other regions locally and at the pan - India levels soon. "The focus shall be to build the right team and set the right processes and systems in place that can get us there while ensuring the quality of our service is in tune with our vision of holistic fertility care management," concludes Mr. Hari Shetty. Hope Life Happiness Tech-boosters Having managed to set up and drive the vision of a fertility chain by proactively leading all departments of operations, marketing, finance, legal, and branding aspects of the business, Mr. Hari Shetty, a Harvard Business School, Alumni intends to impart the same drive and leadership into the brand Vriksh Fertility, with a vision to democratize fertility care for all. Being an experienced leader, Mr. Hari Shetty opines how adopting modern technologies like AI and ML impacts the IVF & Fertility Treatment space and how Vriksh Fertility is adapting to the change. He says there is much talk on the new frontiers in the informational technology space, and they are abreast of these rapid changes in this field. Keeping in mind that healthcare is an emotional experience for many, especially in the field of fertility care, they have deliberately implemented software and systems that have enhanced this experience for their patients. In the Shower of Clients' Praise Sharing raving testimonials from their delighted clients, Dr. Sneha says, “We want to keep serving the growing client family of ours in the future too.” With the help of the Clinical Director–Dr. Sneha, Mr. Hari Shetty envisions a brand that brings the best doctors under one roof to benefit millions of couples by leveraging the latest Medical and Information Technology. Indira, a patient, says, "Recently, I visited this hospital related to IVF treatment. I had multiple complications for several years, but Dr. Shena Shetty patiently helped me. She has very good knowledge about Gynaec and IVF treatment, and I got positive for pregnancy. I suggest that whoever faces any kind of Gynaec, IUI, IVF and other fertility issues, please Visit Vriksh Fertility. Even the staffs are very helpful. ❤" www.ciolookindia.com He says, "With easy appointment scheduling and WhatsApp integration of reports and prescriptions, we can see positive feedback from our patients." (26) (27) August | 2023 August | 2023 www.ciolookindia.com

www.ciolookindia.com I N D I A

The Most Trusted IVF & Fertility Centres Nurturing Lives

The Most Trusted IVF & Fertility Centres Nurturing Lives

Presentation Transcript