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Social Media Marketing (SMM) is a form of digital marketing that uses social media platforms to promote products or services. SMM involves creating and sharing content, engaging with followers and potential customers, and running paid advertising campaigns to reach a specific target audience. For more information check out this presentation.
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What is Social Media Marketing? Social Media Marketing (SMM) is a form of digital marketing that uses social media platforms to promote products or services. SMM involves creating and sharing content, engaging with followers and potential customers, and running paid advertising campaigns to reach a specific target audience. The goal of SMM is to increase brand awareness, drive website traffic, and ultimately, generate sales or leads
Importance of SMM for businesses Increased brand awareness: Social media platforms have a large user base, which provides businesses with an opportunity to reach a wider audience and increase brand awareness. Improved customer engagement: Social media platforms enable businesses to engage with their customers directly, responding to their queries and concerns, and building a relationship with them. Higher website traffic: SMM can drive traffic to a business's website through social media posts that include links to the website.
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