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When it comes to improving the page speed of your website, the first thing that you need to know is what page speed is. A page speed score can tell you a lot about how fast your website loads and how impactful this can be for your business. After all, if an online shopper has to wait longer than they should, they'll leave without completing their order. Cheaper websites might charge less than they should because they have slower loading times. The other way around could be that customers prefer spending more time on a website with faster loading speeds instead of cheaper ones with slower speeds (considering they have similar content). In other words, the importance of a fast website cannot be understated.
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