What is the importance of signage

1. What is the importance of signage? Signage was always an integral part of delivering a message and has become an everyday part of our lives, more so in recent times. They are such a common medium in busy cities like Toronto that you will see at least a few Signs in Toronto just while driving down a street. Signage is usually used to convey information and communicate to an audience through a graphics display. They can effectively be used for directions on roads or promotions in grocery stores everywhere. Typically, they are known to be useful for a few common purposes. They help to identify, promote, raise safety awareness, and, most of all, provide information. Out of the various purposes and uses of signage, some are mentioned below: Marketing and advertisements Companies and organizations quite often use signs as an advertising or marketing tool. Advertising hoardings are one of the most common and apparent choices for companies. However, other forms of signage, like outdoor digital signage and building wraps, have also proved effective and successful alternatives. Grabs the attention of customers Shops nowadays have opted for signage (both inside and outside) as a quick advertising method. Signage has proved to be effective in attracting business to a company. Forms of shop signage like window displays can be used to create curiosity and entice the outside customers to venture inside. Identification Signage is usually designed to make a place or brand more recognizable to individuals. For example, it is used to help us identify which restroom to use. Also, it also makes it easier to recognize and identify brands (Coca-Cola and Starbucks) through these signs. For vast locations like hospitals and shopping malls, digital signage becomes an essential help to find specific shops or departments.

2. These signs make it less likely for customers to get lost in an unknown environment. It is also useful in a large-scale outdoor setting, which can confuse first-time visitors.