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Is Pay Per Click Marketing Right for Your Business?

You have heard a little about PPC marketing, but aren’t sure where to start? How to start? and curious to learn more! You’ve come to the right place! 3iinfocom is share presentation for you! We will teach you everything you need to know about PPC and how to make it work for you.<br>If you have more questions about our Pay Per Click Marketing and services, please contact one of our internet marketing experts today. Kindly visit our website http://www.3iinfo.co.uk/services/digital-marketing/pay-per-click.html or alternatively you can call us at 44 020 8168 2360.

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Is Pay Per Click Marketing Right for Your Business?

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  1. What is Pay-Per-Click Marketing? “Is Right for You?”

  2. What is PPC? • PPC – “pay-per-click”, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

  3. Pay-Per-Click Advertising

  4. PPC advertising is a Pull-type Internet Marketing used for buying user visits to a website.

  5. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering.

  6. Ultimately, pay-per-click marketing is good for everyone: • It’s good for searchers • It’s good for advertisers • It’s good for search engines

  7. Pay-Per-Click Marketing Cycle

  8. Google AdWords for Pay-Per-Click Marketing Google AdWords – by far the most popular PPC platform – operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements.  Every time a search is initiated, Google digs into the pool of bidding AdWords advertisers and chooses a set of winners to appear in the ad space on its search results page. 

  9. PPC advertising offers a unique opportunity to: • Grow Your Customer Base Connect with searchers actively looking for products and services like yours, and respond to that need by providing them with an offer relevant to their search query. • Generate Leads at Low Costs Because pay-per-click marketing allows you to reach leads and prospects when they’re researching and looking to buy, it’s a highly effective way to bring interested visitors to your site. Plus, you can enjoy an algorithmically generated discount from the search engines in exchange for making their users happy.

  10. Keyword Research for Pay-Per-Click Marketing Keyword research for PPC can be time-consuming, but it is also incredibly important. Your entire PPC campaign is built around keywords, and the most successful AdWords advertisers continuously grow and refine their PPC keyword list (ideally, using a variety of tools, not just Keyword Planner). An effective PPC keyword list should be: • Relevant • Expansive • Exhaustive Your pay-per-click keyword strategy should also include regular negative keyword discovery – negative keywords prevent your ads from showing up for searches that are not relevant to your business and are unlikely to convert.

  11. Keyword Research

  12. Managing Your Pay-Per-Click Campaigns Once you've created your new campaigns, you’ll need to manage them regularly to make sure they continue to be effective. In fact, regular account activity is one of the best predictors of account success.

  13. Pay-Per-Click Campaigns By continuously optimizing your pay-per-click campaigns, you’ll be able to grow your customer base and increase ROI.

  14. Get In Touch With Us… info@3iinfo.co.uk More information visit our website: www.3iinfo.co.uk

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