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DSA India's First Agency Based Digital Marketing Institute

We offer a range of industry focused digital marketing courses that will give you the practical skills to pursue your goals. The Digital Sandip Academy is led by Sandip Trivedi u2013 the founder of Digital Sandip with experience of guiding 50k students in their journey of mastering the course of digital marketing.<br><br>A guest lecturer at Indiau2019s most famous universities u2013 he has deep industry connections conducting 500 workshops and 400 projects for the industry. He is an inspiring individual that has touched the hearts of many students with his digital marketing skills and helped several of them to start their own ventures in this field.<br><br>Our mission is to expand digital marketing seamlessly and enlighten students and empower them to excel in their skill development.<br><br>For more details visit us on https://www.digitalsandipacademy.com/

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DSA India's First Agency Based Digital Marketing Institute

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Presentation Transcript

  1. Key Trends in Digital marketing 2021

  2. Social Media Engagement • Encourage Readers to Comment, Like, and Share • Run Contests and Giveaways • Use Images in Every Post • Ask a Question • Use Two Attention Grabbing Words in every Post

  3. Google Local Listing • Show up Google Maps Searches • Star Ratings boost your appeal • Increase traffic and Sales • Increase Engagement • Rank higher in Results

  4. Programmatic Advertising

  5. Chatbots • Many customers prefer interacting with chatbots as they are responsive 24/7, give answers promptly, accurately recall your entire buying history, and never lose patience • Chatbots will power 85% of customer services • Top benefits of chatbots are 24-hour service (64%), instant responses to inquiries (55%), and answers to simple questions (55%)

  6. Video Marketing • Video marketing is one of the most important marketing trend today and likely for the next 5-10 years • 70% of consumers say that they have shared a brand’s video • 72% of businesses say that video has improved their conversion rate • 52% of consumers say that watching product videos makes them more confident in online purchase decisions

  7. Push Notifications • Push notifications are on the rise, with 85% of online stores using them. • At as many as people sign up for web push notifications.

  8. Interactive Content • Quizzes and polls • Embedded calculators • Augmented reality ads • 360-degree videos

  9. E-mail Marketing • Creating personalized content. • Collecting feedback and surveys. • Generating traffic to your site. • Sending timely campaigns. • Owning your media and contact lists.

  10. Influencer Marketing • Influencer Marketing is about develop relationships with people of influence with a specific audience to promote sales • 63% of consumers trust influencers’ opinions of products much more than what brands say about themselves • 58% of people have bought a new product in the past six months because of an influencer’s recommendation

  11. Omnichannel Marketing • Better data collection and analysis. • Better customer segmentation, better campaign designs and targeting • Better brand visibility • It’s cost-effective • Achieve higher ROI

  12. Thank You

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