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1. What is off-page SEO? Off-page SEO" (also called "off-site SEO") is a activity which is done outside the o improve its search engine rankings. 

2. How to do off-page SEO At a high level, improving the "off-page SEO" of a website involves improving search engine and user perception of a site's quality. This happens by getting links from other sites (especially those that are reputable and trustworthy themselves), mentions of your brand, shares of your content, and "votes of confidence" from sources outside of your own website.

3. Link-related off-page factors Backlinks are perhaps the most critical part of off-page SEO. Why? Because Google search is built on something called PageRank: an algorithm that looks at the quantity and quality of backlinks pointing to a web page. Some SEO professionals see PageRank as an outdated concept, but Google confirmed that it’s still a ranking factor 

4. Off page factors Number of referring domains Relevance Link authority Dofollowvs. Nofollow  Anchor text Relevance Traffic

5. Number of referring domains Not only does having more links from unique websites (referring domains) equate to higher rankings, but also more organic search traffic. To check how many backlinks your website has, paste your domain into Ahrefs’ Site Explorer

6. Link authority Not all links are created equal. Quality matters. This fact is built into the way PageRank works. The higher the “authority” of the linking page, the more authority it passes onto the pages to which it links. In other words, a link from a high-authority page is worth more than one from a low-authority page. UR shows the strength of a target URLs backlink profile on a scale from 0 to 100. To see the UR score for any web page, paste the URL into Ahrefs Site Explorer.

7. Dofollow/Nofollow Google doesn’t transfer PageRank across nofollowed links (i.e., links with a nofollowtag), so it pays to prioritize the building of followed (“dofollow”) links. Most links on the web are followed, but some websites like Forbes “nofollow” almost all outbound links. So, if you’re actively building or pursuing links from a particular website, it pays to make sure that their outbound links are followed. To do this, install the nofollow Chrome extension, which highlights nofollow links on the page. Of course, there’s still value in nofollowed links. They can drive referral traffic, which can have a positive indirect effect on SEO. But if you’re putting a lot of time and effort into link building, then it pays to prioritize your efforts.

8. Anchor text Anchor text refers to the clickable words used to link one web page to another. In other words, it’s likely that backlinks with anchor text relating to the overall topic of your web page have some influence on rankings.

9. Relevance Backlinks are effectively votes. If a site links to you, they’re vouching for the quality of your content or business. But not all of these votes are created equal. The relevance of the linking website and web page also matters.

10. Traffic This suggests that links from pages with lots of organic traffic have more weight than links from pages with little or no organic traffic. non-branded keywords and found a clear correlation between the top-ranking pages and the sum of organic traffic to their referring pages. If you’re looking to replicate your competitors’ backlinks, or are pursuing a link building tactic like the Skyscraper Technique, you can quickly sort the report by organic traffic to prioritize and pursue links from the most high-value pages. Still, while it does make sense to prioritize links from pages with traffic, there’s no evidence to suggest that links from pages with little or no traffic are worthless. If the linking pages are relevant and have some level of “authority,” then you should absolutely still pursue them.

11. Non-link-related off-page factors Off-page SEO refers to anything done outside of your website with the potential to affect search engine rankings. Building links is the most obvious example of that, but there are many other off-page factors besides links. If you’re a local business that wants to rank locally, then you should pay particular attention to this section as many of the factors below are specific to local SEO. Those factors are marked with a

12. Non-link-related off-page factors NAP citations Brand mentions Google My Business Reviews Social signals

13. NAP citations NAP citations are online mentions of your business, which also display your business name, address, and phone number—collectively known as NAP (Name, Address, Phone).

14. Brand mentions Brand mentions can be either linked or unlinked. Linked mentions have SEO value for obvious reasons, but what about unlinked brand mentions? The only real difference between an unlinked and linked mention is that one is clickable and thus may result in more referral traffic. So, if brand mentions are likely an off-page ranking factor, how do you get more of them? Here are a few ways: Write guest posts Be a guest on podcasts Do blogger outreach Go viral (easier said than done

15. Google My Business Google My Business (GMB) is a free business profile from Google. It’s these profiles that rank in Google’s “snack pack” results that you see at the top of the search results for queries with local search intent. Google My Business profile is the most important ranking factor for ranking in “snack pack” results, and the fourth most important factor for regular local organic search. Long story short, if you want to rank for queries with local intent (e.g., “plumber near me”), then claiming and optimizing your GMB profile is the most critical component of your off-page SEO efforts.

16. Review review signals are the third most important factor for ranking in Google’s “snack pack” results, and the fifth most important factor for ranking in regular local organic search. Generally speaking, the more positive and genuine reviews you have on your Google My Business profile and on trusted third-party sites, the higher you’re likely to rank in the “snack pack.” Negative reviews have the opposite effect. The same study also found the “authority of third-party sites on which reviews are present” to influence regular local organic rankings

17. Social signals Google’s official stance is that social signals are not a direct ranking factor. The main reason is that it’s easy to manipulate social signals. You can buy thousands of social shares for a few dollars on sites like Fiverr. Generally speaking, things that are this easy to manipulate don’t make for reliable ranking factors. Having said that, there’s no doubt that genuine social shares do have a positive influence on rankings—albeit an indirect one. Why? Because real social shares lead to more eyeballs on your content, and more eyeballs lead to more links, mentions, and all those other off-page SEO factors that we know to have a direct effect on rankings.

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