Build Your Own Website or Use a Market Aggregator

2. Building Your Own Website OR Use a Market Aggregator • A considerable group of individuals prefer online shopping and contactless delivery to ensure their protection during COVID times. The online mode, which people find extremely convenient, orders and receives groceries, clothing, medicines and much more. Online shopping removes the challenge of driving to remote locations and going to the store to locate the requested item. For consumers, the large range of choices in one platform simplifies the operation. Therefore, particularly during the pandemic, it is important to go online with your product. • Going online with your company not only allows you to create relations with your clients, but also within and outside your domain with other companies. It improves the exposure of your brand and products and can also help you cut costs. But, this is where, between two stools, you could get stuck. You can either set up your shop online or use a market aggregator to sell your goods. Let's strategically evaluate and consider the merits and demerits of both before you decide between the two choices. I am sure that you will be able to choose an appropriate and appropriate forum for selling your product at the end of this article.

3. WEBSITE • A website is a dynamic platform made up of audio, text, video, and image content. Let us, for starters, consider the Samsung website. It is an online platform that, along with its characteristics and prices, shows information about all Samsung electronic products and models. Building a website helps to connect your brand to customers and is therefore an effective way to promote your brand. It enhances the brand's success. • When all is readily available on one platform for your customers, it can also assist you in meeting all sorts of market demands. Thus, it not only gives the brand credibility, but also helps customers in many respects. Customers can easily obtain information from your websites concerning your goods. They can communicate with you actively and get their questions answered and integrated.

4. MARKET AGGREGATOR • The market aggregator is a business that takes all rights to your goods and helps you go out and sell them to consumers. You do not need to go and directly sell your stuff. Your only task is to design and manufacture your products and sell them to the market aggregator. It is a one-stop-shop where all the goods from various owners are sold under the business aggregator's ownership and name. • The price of the good or service is often set by the aggregator of the demand. It ensures good control of quality and reduces effort, while also saving time. Engaging with an aggregator decreases the cost of marketing your goods by finding buyers. Your specifications are met quickly and wisely by the aggregator. Examples of market aggregators are Ola and Uber. Owners from various regions partner with them to provide people with a taxi service. Ola and Uber are not the operators of most cars.

5. MARKET AGGREGATORS Vs WEBSITES • In order to pool disorganized goods and services, market aggregators are primarily used. • A website will make it easier for you to build your brand name on the market, while if you are a new market entrant, a market aggregator can be critical in gaining initial traction. A website strategy can subsequently be leveraged to draw on increasing customer loyalty. • Market aggregators normally view products by category, whereas under the same roof, a website may sell all the various products produced under the same brand name. This can offer significant cross-selling advantages. • Market aggregators do not own the goods or services they sell, while brands are the owners of the products offered by websites.

6. MARKET AGGREGATORS Vs WEBSITES • In packaging and distributing goods and services, industry aggregators are more experienced than blogs. • Market aggregators may give you the benefit of substituting a brand where consumers may prefer a different brand for a specific product, but may be drawn to buy yours. However, this is a two-edged sword that can work against you as well. • It is more profitable and quicker to sell your products through market aggregators than to set up a website. However, designing a website will promote your brand and increase the credibility of your product, although it is costly. In the industry, it will make you look more professional.

7. SHOULD YOU APPROACH MARKET AGGREGATORS OR BUILD WEBSITES? • The most important thing to remember is that the preference between market aggregators and websites is based on three key factors: a company's way of working, the quality of the product, and the consumer base. There are two types of sales: volume-based sales and sales that are not volume-based. The type of selling where goods are sold in large quantities, i.e. in bulk or wholesale, is volume-based sales. Non-volume-based sales are the type in which relatively smaller amounts of goods are offered. • Websites can backfire occasionally, too. For example, if you post an advertisement for your product that is yet to be released, your rivals could get to know your concept, duplicate it, and sell it at a lower price that might hinder your sales.

8. CONCLUSION • Will you build or use a business aggregator to build your website? This question does not have a universal response. Depending on your target customers or the essence of the product you offer, or maybe for several other reasons, the response could change. There's a ball on your court. Analyze your needs and the needs of your customers and choose an appropriate forum to help your business grow and develop. It might not be possible to choose the right option the very first time. Often the impending events are very difficult to foresee and the safest approach is to try to learn from your experience. Of course, it will take some time, but believe me, you can find out the perfect way to take your sales to the next level. It is time to take the big move that will rocket your sales fast!