4 Benefits of Social Media for Business Owners Need to Understand
Social media strategy is all about timing, relevance to consumers and starting a conversation in a topical and interesting way. In order to capture people’s attention, social media for business needs to sell the stories they tell or the points of interest they share with consumers like it is what they actually sell. 1. Gain Valuable Customer Insights Social Media Generates a huge amount of data about your customers in real time. Behind these staggering numbers is a wealth of information about your customers who they, are, what they like, and how they feel about your brand. 2. Increase Brand Awareness And Loyalty When you have a presence on social media for business, you make it easier for your customers to find and connect with you. 3. Generate Higher Converting Leads Social Media increases sales and customer retention through regular interaction and timely customer service. In the state of social selling in 2015, nearly 75 percent of companies that engaged in selling on social media reported increases in sales in 12, months. 4. Provide Rich Customer Experiences Even if you aren’t on social media, most of your customers expect you to be. Over 67 percent of consumers now go to social media for customers service. They expect fast response times and 24/7 support and companies that deliver win out. Social media for business has never afforded so many options in terms of how you can go about it. So some business might consider themselves spoilt for choice. But it is Net Stripes job to make sense of all these options and formulate a strategy for small businesses without over-involved to-do lists being a burden on their time.
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