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JIO is an LTE Mobile Network operator in India which is a wholly armed subsidiary of Reliance Industries, with coverage across all 22 circles in India
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About JIO • JIO is a LTE Mobile Network operator in India which is wholly armed subsidiary of Reliance Industries, with coverage across all 22 circles in India • The services was first launched to jio’s partner and employees on 27th December 2015 • Later services were commercially launched on 5th September 2016
Reliance’s Vision is: • To be our client’s “first call” and proffered as coloration partners for our business partner • To consistently exceed our client’s expectations for professional and Value-added service • Our objective is long standing and trustful client relationship is created via excellent advice and service
MARKETING STRATEGY • JIO is offering own apps like Jio play,jio money,jio securities,etc • JIO is going to charge 1/10th of standard telecommunication charges • Competitive prices and tariff plans • Focusing on calls, text and data respectively • Students get 25% extra data if they registered their sim card on their student ID • Quality Subscribers • 100 Million mark
WHY JIO IS DIFFERENT FROM OTHER BUSINESS? Reliance opted the following ideas to be innovative and different • Think big and execute on ground • Disruption • Alternate Channels of Revenue