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Liverpool FC has decided to move towards the NFT space. It is expanding its partnership with Sotheby's, exclusive digital collectibles of the Reds.<br>
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Reds Launch LFC Heroes Club, Very First in Metaverse Liverpool FC, a Premier League powerhouse, has introduced LFC Heroes Club to tap into the growing digital artifacts market. The Reds have partnered with renowned auction-based Sotheby’s to initiate two types of digital collectibles. A set of 24 unique 1-of-1 NFTs and a sequence of conceptual “Hero Edition” NFTs combine various players to create an exclusive digital collectible. This decision was made after analyzing the market over the previous 12 months. There were also assessments from fan survey questions and interactions with the Spirit of Shankly fan group.
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