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Reputation Management Insights for Travel and Hospitality Industry

Astrum a science based reputation management firm shares reputation management insights to travel and hospitality clients, to help them identify the persuadable that needed to win in the market place. For more details visit: http://www.astrum.in/nris-travel-india-remain-connected-roots/

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Reputation Management Insights for Travel and Hospitality Industry

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  1. NRIs travel to India to remain connected to their roots • It’s all about loving your family • Date: 10-08-2016

  2. TRIP to India is a habit • Around 60% travel to India • regardless of their personal finances • Family generally tends to travels together Potential for family loyalty programs or family travel packages • FirstGen travels with family (spouse / children) • NextGen travels with family (parents / siblings) and friends I travel to India regardless of my personal finances I only travel to India when it is affordable 70% typically travel directly to India About 90% stay with friends/ relatives/family • Travel to India directly • Go for a holiday before arriving in India • NextGen likely to opt for hotels too (43% vs. 19% FirstGen) • NextGen go for holiday after arriving in India (23%) Go for a holiday after arriving in India Potential for “value deals”

  3. Firstgen: reconnects nextgen: explores NextGen connects with heritage: visit tourist attractions (60%), national landmarks (48%). Relax at spas (30%) or by playing golf (14%) Northeast residents participate in outdoor recreation (30%) and Midwest prefer relaxing at spas (26%) South Indians are most likely to participate in children’s activities (47%) or go to theme parks (43%) Younger attend live entertainment (45%) and older dine at nice restaurants (78%) and attend children’s activities (41%)

  4. Stopovers opted to save money 33% willing to take stopovers to save money – mainly South Indians 40% do not mind stopover for holiday, shopping or meeting family or friends on their way NextGenindifferent to a non-stop vs. one or more stops to save money Potential to explore 28%, mainly US Northeast residents and older are willing to pay premium for direct flights

  5. Bundled services are not A priority Two out of every three respondents prefer to book travel needs on an ad hoc basis Around 40% of respondents from the US South and Midwest actually prefer bundled services indicating their position as “bargain shoppers” or travel planners South Indians, particularly, are least interested in bundled services

  6. Thank you

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