How To Pick The Right Google Business Profile Categories For Your Listing

1. HTTPS://LOCALISE.CO.UK/ HowToPickThe RightGoogleBusinessProfile CategoriesForYourListing

2. LOCALISE Google Business Profile is such an excellenttoolforbusinessesoutthere. It helps you get discovered by customers in your area who may not have even known about your business atall.Toensureyougettherightleads off your GBP listing, you need to use therightcategories.Here’showtodoit and create lots more new leads, every day.

3. LOCALISE HOWTOCHOOSECATEGORY Researchsearchterms Whatarethemostimportantsearchtermsforyour business? You need to nail this down so you can pickoutalltherightcategories.First,createalist. Include the type of business you are, and all the subtermsthatcaninclude.Forexample,ifyou’rea supermarket, you may also be listed as a ‘natural foodsstore’,‘healthstore’,‘grocers’,andsoon. Researchyourcompetitors Now you have your keywords, start using them to search your local market. You’re looking to see who’syourcompetitioninyourlocalarea.Thisarea can be larger or smaller, depending on your business.Anautotrader,forexample,wouldcover thewholecity.Alocalcoffeeshop,ontheother hand, may only cover the immediate neighbourhood. 01 02 Usetoolstogetcategory0su4ggestions It’s not always apparent which categories you shouldusewhenit comestoGBP.That’swhyyou should every tool at your disposal to get recommendations. These will fetch all available categories that are relevant to your business, so you can pick out ones that your competition are missingouton. 03

4. LOCALISE THEIMPORTANCE OFGBP CATEGORIES GBPcategoriesaremoreimportantthanyou’dthink.Thecategories you select will influence which areas of GBP you can use. For example,listingyourbusinessas‘educational’won’tallowyoutouse reviews on Google. If you’re Google Business Profile is listed under ‘car dealerships’, you’ll be able to have multiple listings for different dealerships.Youwanttogetthisright,soyoucanusetheaspectsof GBPthatwillbringinthemostnewbusiness. The categories you choose will have the most impact on your GBP ranking,overall.Thehigheryourranking,themorelikelyyouareto showupinsearchresults.Ifyouchoosewrongly,thenGooglemay excludeyoufromcertainrankings. It’saneasymistaketomake,but you’llseethatitcanhaveamassiveimpactonyoursuccess.

5. LOCALISE WHATTOKNOW BEFORE CHOOSING CATEGORIES Chooseasmanycategories Don’tworryifyoucan’t Ensuringyouhavethe Createlistingsformulti asarerelevanttoyou findtherightcategory rightcategories entitybusinesses You have the option to choose up to 10 categories for your business. It’stemptingtofillall10slots,totry and get more business. In truth though, you should choose only as many as are relevant to you. If you pick categories that aren’t quite right,itmayhurtyourrankings.For example,ifyou’reatakeawaypizza restaurant,itwon’thelpyoutolist yourstoreunder‘Frenchcuisine’or somethingsimilar. In most cases, you’ll be able to find the categorythat works best for your business. If you can’tthough,youcangoto Google with evidence showing why your category should be added. In the mean time, you can use the category that most closely matches your business. You can use images, description,andmoretocreate more accurate info about what yourbusinessdoes. You’ve done all the work you can, but you aren’t getting the results you need. If that’s the case,youcandosometrouble shootingtoseeifyou’reusing the right business categories. Check to see that your categories match other top ranking businesses, and keep aneyeonAnalytics. Normally, Google won’t allow for a business to have more than one listing. There are some examples though, where theywill.Thesecanbeplaces withmultipledepartments,like medical centres, or multi practitionerbusinessessuchas legal firms. It makes sense for them to have different listings asthey’llneeddifferent categories, to send customers totherightplace.

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