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Field Marketing Strategies: Exclusive Insights from Nikhil Mirashi at ServiceNow

Nikhil Mirashi, a marketing expert with over 13 years of experience in B2B SaaS marketing, discusses the evolving alignment between marketing, sales, and customer success, the importance of regional marketing strategies, and how to incorporate AI without losing the human element in marketing.

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Field Marketing Strategies: Exclusive Insights from Nikhil Mirashi at ServiceNow

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  1. Field Marketing Strategies: Exclusive Insights from Nikhil Mirashi at ServiceNow Field marketing is at the forefront of building customer relationships, driving demand, and ensuring that sales teams are empowered with the tools and insights they need. In a conversation with Nikhil Mirashi, the Integrated and Field Marketing leader for APAC at ServiceNow, we explore how field marketing has evolved, the intersection of marketing and customer success, and how to leverage sales enablement to drive business growth. In this post, we’ll delve into key insights from Nikhil, addressing frequently asked questions and providing actionable takeaways for marketing professionals navigating the changing landscape of field marketing. What is Field Marketing, and Why is it Important for B2B Success? Field marketing is a targeted marketing approach where teams focus on engaging prospects and customers directly in specific geographic regions or industries. It often involves face-to-face interactions at events, roadshows, and conferences, but today, it's more than just in-person events—it's about building personalized connections. © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

  2. Why is it crucial? In B2B, field marketing plays a critical role in driving demand and generating leads by tailoring marketing strategies to regional and local needs. Nikhil emphasizes that in the APAC region, where diverse cultures and business practices exist, field marketing is the key to resonating with target audiences. This localized approach helps marketers connect on a deeper level, which can accelerate the sales cycle and lead to long-term partnerships. By combining direct customer interaction with data-driven insights, field marketers can align their activities with broader company goals, ensuring that their efforts contribute to tangible business outcomes. How Has Field Marketing Evolved in Recent Years? Field marketing has undergone significant transformations in recent years, especially with the rise of digital channels and the shift to hybrid work environments. According to Nikhil, “Field marketing has moved beyond traditional event-based approaches. Today, it’s about creating a seamless customer experience that spans both in-person and virtual touchpoints.” © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

  3. This evolution means that field marketing now includes webinars, virtual roundtables, and digital outreach that complement physical events. Marketers need to be agile and ready to adapt to the preferences of their audience, whether that means attending a physical event or engaging in a virtual demo. Furthermore, digital tools like CRM systems and marketing automation platforms provide field marketers with deeper insights into customer behavior. These tools allow marketers to personalize their approach based on data, ensuring that interactions are not only relevant but also timely. Conclusion Field marketing is a vital component of modern B2B marketing, especially in regions like APAC where local nuances matter. As Nikhil Mirashi from ServiceNow shares, the role of field marketing goes far beyond organizing events—it’s about fostering customer success, enabling sales teams, and building long-term relationships. As companies continue to navigate an increasingly digital landscape, field marketing will remain key to driving growth and success. Continue:- https://itechseries.com/interviews/field-marketing-insights-nikhil-mirashi-servicenow/ © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

  4. Get full insights@ https://itechseries.com/contact-us/ © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

  5. Stay In Touch You can visit us at: www.itechseries.com Thank You…! © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

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