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iTech Series Unplugged Interview with Victoria Kouyoumjian

Product marketing in the B2B world is becoming increasingly sophisticated, and a well-executed go-to-market (GTM) strategy is essential for success. Victoria Kouyoumjian, a seasoned product marketing expert at Intel, sheds light on the key factors behind achieving GTM success in today's competitive landscape.

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iTech Series Unplugged Interview with Victoria Kouyoumjian

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  1. Mastering Product GTM Success with Victoria Kouyoumjian from Intel Product marketing in the B2B world is becoming increasingly sophisticated, and a well-executed go-to-market (GTM) strategy is essential for success. Victoria Kouyoumjian, a seasoned product marketing expert at Intel, sheds light on the key factors behind achieving GTM success in today's competitive landscape. From building strong customer relationships to navigating B2B marketing dynamics, her insights offer a roadmap to mastering product marketing. We will dive into Victoria's approach to product marketing, focusing on GTM strategy, customer success, and how B2B companies can achieve sustainable growth. What Is the Importance of a Well-Defined Go-to-Market Strategy? A go-to-market (GTM) strategy serves as the blueprint for launching new products or services. Victoria Kouyoumjian emphasizes that a solid GTM strategy is critical for positioning your product in the market, understanding your customer segments, and effectively communicating your value proposition. © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

  2. Without a well-defined GTM strategy, you risk sending mixed messages or targeting the wrong audience, Kouyoumjian explains. A successful GTM strategy ensures alignment across sales, marketing, and product teams, which is key to driving growth. At its core, a GTM strategy outlines the steps a company will take to introduce its product to the market, including market research, target audience identification, messaging, and distribution channels. In B2B marketing, where sales cycles are typically long and complex, a precise GTM approach helps keep the focus on delivering value at every touchpoint. Companies should also consider their competition when developing a GTM strategy. Understanding the competitive landscape allows you to position your product uniquely, differentiate your offerings, and effectively communicate why your product is the best solution for your target audience. How Does Product Marketing Play a Role in Customer Success? In the realm of product marketing, success is not solely defined by how well you can attract new customers. Victoria stresses the importance of aligning product marketing with customer success from the very beginning. © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

  3. Product marketing and customer success should work hand in hand," she notes. "This collaboration ensures that customers understand the value of your product and continue to derive benefits long after the initial sale. By involving customer success teams early in the product development and marketing process, companies can better tailor their messaging to address common customer pain points. This alignment helps create more personalized marketing campaigns that resonate with potential buyers and existing customers alike. Customer success doesn’t stop after the product launch. B2B companies must continuously deliver value throughout the customer lifecycle, which requires close communication between marketing, product, and customer success teams. Kouyoumjian highlights the need for ongoing education, support, and relationship-building with customers to foster long-term loyalty and advocacy. Continue:- https://itechseries.com/interviews/mastering-product-gtm-success-with-victoria-kouyoumjian-from-intel/ © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

  4. Get full insights@ https://itechseries.com/contact-us/ © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

  5. Stay In Touch You can visit us at: www.itechseries.com Thank You…! © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

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