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out-of-home advertising exempt from planning authority control

In this ppt describe the out-of-home advertising exempt from planning authority control

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out-of-home advertising exempt from planning authority control

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  1. out-of-home advertising exempt from planning authority control

  2. Introduction • Outdoor advertising can deliver a relevant message to the mass/targeted audience with ease and efficiency. • This advertising medium offers consistency as well as stability when it comes to delivering brand awareness. • It is able to provide more clarity regarding the focus of the brand. • Cost of Outdoor Advertising and Its Effectiveness. • If your sign is not easily visible by your target audience, even the best advertisements wont make an impact.

  3. The five ‘standard conditions’ • All advertisements must meet five conditions, namely that they be: • Kept clean and tidy • Be in a safe condition • Have permission from the site owner in question • Do not “obscure or hinder the interpretation” of official road, rail, waterway or aircraft signs, or endanger the use of these modes of transport • Be removed carefully as required by the local planning authority

  4. 9 Types Out-of-Home Advertising • There are 9 types out-of-home advertising that are excluded from planning authority control and include conditions such as: • Ads displayed inside a building as long as they are not illuminated or displayed within one meter of a window or external opening rendering it visible from outside • Ads in the form of tickets, markers, trade-names, branded goods or displayed on vending machines or petrol pumps (for example, the Coca Cola logo may feature on a drink vending machine). • Deemed consent is also given to purpose-designed advertising sites such as street kiosks, as long as the posters are no bigger than four-sheets.

  5. Areas which have been used for ad displays for ten years or more are also permitted deemed consent as long as the size or scale of the advertising is not increased. • Flags with a company name or logo or that relate to a specific event of limited duration are permitted, but not flags carrying ads for specific products. • Ads in forecourts (such as petrol station forecourts) or displayed in a walled, fenced or otherwise enclosed area outside a shop or cafe have deemed consent, but not the area of pavement or highway outside a premise. • A business premises may carry an ad for goods or services offered within its premises.

  6. Regulations are there for Outdoor Advertising • No alcohol, e-cigarettes, fast food, sweets and toys within 200 meters of schools. • No political advertising on bus shelters • There may be additional regulations that are specific to local councils or landlords so it’s always wise to contact our support team to ensure that your outdoor advertising complies with any applicable regulations • In addition to these regulations, your advert must comply with the UK Advertising Codes that are written by the Committee of Advertising Practice (CAP).

  7. The decision process • The decision process takes in to account “interests of amenity and public safety”. • Interests of amenity • Interests of public safety • What happens after a decision has been made?Consent for the display of an advertisement usually lasts for up to five years.

  8. Conclusion • The world of outdoor advertising rules and regulations is a complex one, though as a general rule of thumb, the more conscientious you are as an advertiser, the less likely it will be that you will get into trouble. • We can work with you on the design and execution of your project to ensure that your campaign adheres to UK outdoor advertising rules and regulations.

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