Outdoor Advertising Rules and regulation: What you need to know

1. Outdoor Advertising Rules and Regulations: What you need to know

2. Introduction • Outdoor Advertising makes use of electronic technology to change what is displayed on the screen. • It usually switches from one ad to another within six to eight seconds. • These ads could be from different advertisers; the ads would keep rotating. • Lampposts Advertising Lamp post advertising is one of the most cheapest and efficient ways of promoting your brand among masses of people. • These are the most traditional forms of outdoor advertising and helps advertisers to specifically target their desired geographical area. • Lamp post banners are ideal for city centers and retail parks.

3. Planning permission • Before advertising outdoors, permission must be granted by the owner of the ad site in question, and by the local planning authority responsible for that area. • In some cases, what’s known as ‘deemed consent‘ rules mean that certain ads do not require permission from the local authority. • These include fascia signs on shop fronts, “to let” signs, public notices, and so on. It’s worth familiarising yourself with the full list. • For ads that don’t meet deemed consent criteria, an application must be submitted requesting “express consent” to display your ad. • A decision must then be made within eight weeks.

4. Three special outdoor advertising rules: Local planning authorities operate three special rulesregulating the placement of ads: • The Area of Special Control of Advertisements • Removal of “deemed consent” • The discontinuance of a particular advertisement or the use of a particular ad site.

5. The Area of Special Control of Advertisements • These are areas defined by their scenic beauty, or their historical, cultural or architectural features. • These areas justify stricter advertising control in a bid to conserve the “visual amenity” of the area.

6. Removal of “deemed consent” • If special circumstances apply, deemed consent can be removed by the local authority. • This may be because it has been decided that the ad in question is spoiling the view or posing a safety hazard.

7. The discontinuance of a particular advertisement or the use of a particular ad site. • A “discontinuance notice” must be approved by the Secretary of State and can be appealed.

8. Conclusion • Nowadays Outdoor Advertising has the following benefits: • Getting 24 hours a day attention • Cost effective • These designs capture reader's attention and it has a high reach • These ads are flexible and can be located at any areas where it will most likely to be effective. • Builds brand loyalty Know more about Outdoor Advertising at: https://adinnoutdoors.com/