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4 Reasons Why Roadshows Are Your New Best Friend

Typically, roadshows are half-day events that bring customers, prospects, and partners together for thought leadership, product demonstrations, and networking. <br>Many companies do roadshows for a variety of reasons. For Adinn, the top roadshow advertising services in India, bring marketers from around the India

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4 Reasons Why Roadshows Are Your New Best Friend

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  1. 4 Reasons Why Roadshows Are Your New Best Friend

  2. Introduction • Typically, roadshows are half-day events that bring customers, prospects, and partners together for thought leadership, product demonstrations, and networking. • Many companies do roadshows for a variety of reasons. For Adinn, the top roadshow advertising services in India, bring marketers from around the India

  3. They Give Your Sales Team What It Needs • I’ve never met a sales account executive who would turn down the opportunity to get out in the field. • This is their bread and butter. These events allow sales to move beyond the phone calls and email and actually create face-to-face relationships with potential customers. • Conversations seem to flow in an environment when everyone has something in common: they all showed up to learn more about marketing (or whatever your roadshow might be for)! At these events, a rep doesn’t have to fight for a 2-minute conversation. • Why? Because conversations flow naturally in a social environment. That 2-minute conversation might not happen otherwise. • Be sure to attribute any closed-won opportunities back to this event. It’s always important to track your ROI from roadshows in order to make a case for them in future years!

  4. They Jumpstart Your Demand Generation Efforts • Roadshows are, for lack of a better word, AWESOME for your demand generation efforts. • The summer months are notoriously slow, and roadshows help tremendously with keeping numbers steady. • If you have other companies sponsor your roadshows, a good rule of thumb is to make sure they promote your show out to their networks. • Roadshows can also really help with generating pipeline. As I previously stated, these events give the sales team an opportunity to engage with prospects they might not otherwise engage with.

  5. They Help Spread Your Thought Leadership • Probably the single most important part of the roadshows is the content. • These events allow speakers to get on the main stage and talk about the latest industry trends. The valuable content presented by thought leaders is why people show up. • Attendees must leave work early in order to attend these events, which are commonly held on weekday evenings, so make your event worth their while! If the content is valuable, these attendees will keep coming back for more year after year…and they’ll tell their colleagues to join, too.

  6. Conclusion • Interested in seeing what a Adinn roadshow looks like? The summer roadshow series is not over!—We’ve still got a handful of events remaining, everywhere. • Check out our roadshow advertising agencies in India, and learn more!

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