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Benefits of Participating in an Exhibition

One of the most important benefits of participating in an exhibition is that it helps in creating brand proximity. Exhibiting at industry events is an excellent way to raise your brand value and generate awareness. ... An exhibition stand will help your company get noticed.

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Benefits of Participating in an Exhibition

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  1. Benefits of Participating in an Exhibition

  2. Benefits • Brand Awareness • Behavioral Effect of Brand Awareness • Consumers get the Information they need • Behavioral Effects of Features • Reminders and Ad Repetition

  3. BRAND AWARENESS • If you were stranded on an island with no signs of human life and decided to open a shop, you’d get no business because no one would know that it exists. • Even if you started a business in a busy city, the only people who would know about it are friends, family, and the lucky ones who happen to be walking or driving by at the moment they need exactly what you offer.

  4. BEHAVIORAL EFFECT OF BRAND AWARENESS • Brand awareness has a neutral effect on consumers. • An advertisement’s first job is to let people know that your product or service is available to them. • People who view advertisements find out about your products similarly to how they find out about current events in the news. • At this stage, consumers go from not knowing that your business exists to gaining awareness of your brand in the case of a future purchase.

  5. CONSUMERS GET THE INFORMATION THEY NEED • Most advertisements will provide consumers with a general idea of the product’s features. • In order for an advertisement to be effective, it must show enough to raise curiosity. • A simple phone number will give them a means of contact in case they have further questions or want more detailed product information, but an advertisement should at least give consumers a pretty good idea of what your product, service, or company is all about.

  6. BEHAVIORAL EFFECTS OF FEATURES • The features of your product are analyzed rationally by consumers. • A logical listing of features gives consumers an idea of functionality and works on an intellectual level with the ad viewer. • If you’re advertising a vacuum, a logical feature would be that it cleans dirt from the carpet. • For a consumer whose vacuum just broke, this analysis of features might lead them to a store to compare vacuum cleaners. • Having an ad showcasing your product will make your brand seem that much more memorable in the eyes of a consumer.

  7. REMINDERS AND AD REPETITION • Memory is not perfect. • If you make an advertisement and only show it once to an audience, the impulse buyers might make a hasty decision, but most will not. • In most cases, it takes a few times before an ad really sinks in. • Thanks to technological innovation, tracking allows online advertisers to reach the right audience. • If you announce on social media that you’re engaged and change your status on Facebook, you’ll start to see advertisements for wedding photographers, planners, and all sorts of other wedding-related ads.

  8. CONCLUSION • Advertisement is a necessity in this competition-driven market. • Understanding how advertisements affect consumer behavior will help you to build a better ad contact Leading advertising agencies in India. • Whether you’re looking to create television ads, radio ads, digital ads and more.

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