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A customer engagement strategy is a strategy for capturing existing customers' attention and ensuring they have the best possible experience when interacting with your brand throughout their journey.<br>Sending the right messages to the right people at the right time and place is critical to successful engagement.
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Effective Customer Engagement Model & Best Practices 1. HIGH TOUCH MODELS A high-touch model aims to offer the greatest customer service imaginable & to reassure clients that their issues are being promptly attended to. It can lead to a devoted client base, increased product sales, & superior financial outcomes for the business using it. 1 2. LOW-TOUCH MODELS Low-touch models work on the premise that businesses pay for the leads and clients they wish to contact.You can utilise the low-touch model to assist you in creating a focused consumer profile. 2 3. RETENTION MODELS Understanding the lifecycle of a client and developing your retention strategy in accordance with that lifecycle are essential components of effective customer retention. 3 4. CSM-DRIVEN RETENTION MODELS Assist consumers in using the product correctly and provide them with the necessary training. Inform clients who might not be familiar with the features and best uses of the product. Encourage the clients to speak up for themselves. 4 5. AUTOMATED RETENTION Automated retention can be effectively viewed from a business perspective as a hassle-free customer loyalty programme. It is appealing to merchants who don't want to deal with creating & maintaining a rewards programme. 5 6. COLLABORATIVE PRODUCT ROADMAP Users can simply share input and suggestions for what they would want to see in your app's upcoming release with the use of a collaborative product roadmap. 6 7. HYBRID MODELS The idea of hybrid roadmapping combines the waterfall and agile methodologies. For instance, if several teams are working together to develop a complex piece of software, each team may have its own product roadmap. 7 https://terragni.in/