A Basic Guide To search Engine Optimization(SEO)

1. SEO Search Engine Optimization

2. What is SEO ? Search Engne Optimaization(SEO) is a process in which optimize we optimize a website,content or a product to rank over a search engine and get potential reach for the website, content or the product.

3. How Search Engine works ? Understanding the working of a search sengine is the fundamental to grasp the concept of Search Engine Optimization (SEO). The Key process involved are : • Crawling • Indexing • Ranking

4. Crawling Crawling is the process by which search engine collects information about webpage.

5. Indexing Indexing is the process of storing and organizing information collected during the crawling phase.

6. Ranking Ranking is the process in which it is determined the order or the webpages in the Search Engine Results Page(SERP).

7. Types Of SEO SEO On- Page SEO Off- Page SEO

8. On- Page SEO Off- Page SEO • Optimization strategies and actions taken outside the website to improve its visibility and authority in SERP. • Limited control over the Web page. • Process involved : • Link building • Reputation Management • Guest Posting • Backlink Audit • Optimization strategies directly implemented on Website pages. • Full control over the Web page. • Process involved : • Content optimization • Keyword Placement • URL Structure • Relevant meta tags • Relevant Header tags

9. 12 Types of SEO • ON-Page SEO • Off-Page SEO • Technical SEO • Mobile SEO • White-Hat SEO • Black-Hat SEO • Gray-Hat SEO • Local SEO • International SEO • E-commerce SEO • Content SEO • Negative SEO

10. Off- page SEO • Local Business Listing • Increase Visibility • Boost Your Search Rankings • Enhance Brand Awareness • Better Conversion rates • Build community • Social Bookmarking • Website traffic • Improves search engine Rankings • BUilds Authority • Index Your Website Faster • Cost Effective

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