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On-Page Techniques

On-page SEO (also called on-site SEO) is the process of optimizing webpages and their content for both search engines and users. It can help rank pages higher on Google and drive more organic traffic. <br><br>Common tasks associated with on-page SEO include optimizing for search intent, title tags, internal links, and URLs.

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On-Page Techniques

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  1. On - Page SEO

  2. What is On-page SEO ? On - page SEO is the process of optimizing webpages or content to improve search engine rankings and drive organic traffic to the website.

  3. Why On-page SEO important ? • On - page SEO helps search engines understand your website and content. • On-page SEO helps search engines to identify weather the website or the content is relevant ot searcher’s query.

  4. On- page SEO Techniques • Write unique,helpful content. • Place target keywords. • Write keyword rich title and tags. • Write click-worthy meta descriptions. • Optimize URLs. • Add internal links. • Add external links. • Include and optimize images.

  5. 1.Write unique and helpful content • Write unique and high quality content. • Start performing keyword research to find relevant topics. • Target less competitive long tail keywords.

  6. 2.Place target keywords • Perform keyword research. • Include your target keywords in these key areas : • H1 • First paragraph • Subheaders

  7. 3.Write keyword rich title and tags • Titile tags are displayedfirst in the Search Engine Results Page . • Title tags indicates the title of the page. and influences users weather to click on or not. • Few tips to follow while writing title tags • Keep it brief • Include your target keyword • Be unique

  8. 4.Wirte click-worthy meta description • A meta description tag provides brief summary about the page. • It usually displays below Search Engine Results Page(SERP) below your page’s title. • Meta descriptions are the deciding factor for the users whether to click on your page or not. • Best Practices : • Use target keyword • Consider mobile devices • Add a call to action(CTA)

  9. 5.Use headings & subheadings to structure your page • Headings and subheadings helps users and google to understand the hierarchy of your webpage. • Headings and subheadings helps to organize our website and content effectively. • Best Practices : • Use H1 tags for the title • H2 tags for subheadings • H3 to H6 for subheadings

  10. 6.Add internal links • Helps search engine understands your site structure and how pages are related to each other. • Allow crawlers to discover and navigate to other web pages. • Helps user to navigate through your website.

  11. 7.Add external Links • External links enhance user and build trust with your audience.

  12. 8. Include and optimize images • Including images increases the chances of ranking.

  13. Thank you for your attention

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