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Rich Snippets In Search Engine Optimization

Rich Snippets (also known as u201cRich Resultsu201d) are normal Google search results with additional data displayed. This extra data is usually pulled from Structured Data found in a page's HTML. Common Rich Snippet types include reviews, recipes and events.

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Rich Snippets In Search Engine Optimization

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  1. Rich Snippets

  2. What are Rich Snippets ? Rich Snippets (also known as “Rich Results”) are normal Google search results with additional data displayed. This extra data is usually pulled from Structured Data found in a page’s HTML. Common Rich Snippet types include reviews, recipes and events.

  3. Importance of Rich Snippets • Enhance visibility of a website in search results by providing users with more information before they click on search results. • This can increase click-through rates and attract more organic traffic.

  4. How to get Rich Snippets ? • Choose an Appropriate Rich Snippet type. • Create and Add Structured data to pages. • Validate your Structured data.

  5. 1.Choose an Appropriate Rich Snippet type. Google supports lots of rich snippet types. You need to choose the one that is relevant to your website content.

  6. 2.Create and Add Structured data to pages. After you’ve picked a rich snippet type that makes sense for your website, it’s time to create and add appropriate structured data markup code to your pages. You can use Google’s Structured Data Markup Helper for this.

  7. 3.Validate your Structured data. The last step is to check whether your structured data is set up correctly. Google’s Rich Results Testing tool can help you with that.

  8. Monitor your rich Snippets. • Identify applicable rich results & add structured data to your site. • Test your structured data. • Monitor rich result markup in google search console. • Leverage granular rich snippet insights from SERP’s. • Track progress over time & iterate.

  9. Thank You

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