1 / 23

Common eCommerce SEO mistakes you need to rectify

If you are brand on your way to enter the realm of SEO marketing, read this article first to know top e-commerce SEO mistakes that you want to surely avoid.

Adrinawinslet
Download Presentation

Common eCommerce SEO mistakes you need to rectify

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Common eCommerce SEO Mistakes You Need To Rectify

  2. SEO generates traffic and traffic results to sales • SEO is the most effective tool for e-commerce customer acquisition and retention. • No one can deny the importance of search engine optimization for eCommerce business. • Very little is more important to an e-commerce site than its SEO score. • As a long-term ultimate eCommerce marketing strategiesSEO can help drive organic traffic and steadily boost your site’s ranking in the SERPs

  3. Search Engines Yields! 34% traffic for eCommerce stores - Search engine optimization turns into the most significant strategy on the off chance that you need your online store to attract the greatest rush.

  4. “ SEO is a very important digital marketing technique for eCommerce businesses. “

  5. Single eCommerce SEO mistake can prove to be expensive for your business. Avoid these commoneCommerce SEO mistakes and follow the guidelines to fix them.

  6. LET’S DISCUSS COMMON ECOMMERCE SEO MISTAKES Ineffective Product Descriptions Slow Loading Speed Event Tracking Not Done Keyword-Stuffing in the Content Lacking Security Encryption Dearth of Description on Product Page Missing Product Reviews Images Not Optimized Focusing on Ranking More Than User-Friendliness

  7. Ineffective Product Descriptions If the product descriptions on your eCommerce website are missing, duplicate or not providing enough details, then you are really harming your online business. Make sure your eCommerce Website has good product descriptions which give customers appropriate information about the product they are searching for. The descriptions of your products should be detailed enough to understand and help your customers to take buying decision. Without quality product descriptions your website not be able to top the search engine rankings. • 1

  8. 1 Solution TO AVOID THIS MISTAKE, It is encouraged to never copy paste description, as this will make copy content. What's more, since Google has as of late refreshed its algorithms, eCommerce stores with copy substance will be punished. It is vital that you make your very own quality and one of a kind data to stay away from any such issues that prevent your site's image.

  9. Missing Product Reviews Product reviews are an easy way to inject some good content in your website and product pages. Client produced content has picked up lot of importance significance nowadays. As a feature of the Product page, you can incorporate Product Review area too. You can without much of a stretch neglect this element as this content is user generated. Different examinations demonstrate that about 70% of clients are referring to item surveys before getting them. Even more explanation behind you to focus on this element. • 2

  10. 2 Solution TO AVOID THIS MISTAKE, It is encouraged to coordinate an product/customer reviews highlight on the entirety of your item pages. Product reviews help your clients and improve your credibility.

  11. Keyword Stuffing Content While incorporating keywords in your product descriptions may feel like a smart thought and can build SEO, on the off chance that you utilize the wrong keywords or stuff of your item pages with such a large number of keyword. There is a ton of contrast in presenting the content which helps the visitors and the content which is stuffed with keywords pointlessly. The content on your site should sound good to the guests. Your visitors should discover your site content interesting to read. • 3

  12. 3 Solution TO AVOID THIS MISTAKE, It is advised to create effective SEO keywords and avoid using too many keywords on your product pages. You can consider using Google Analytics to uncover the keywords your target audience is searching for or perhaps even use Google AdWords to create keywords and test their effectiveness.

  13. Slow Loading Speed If you have too much elements in your eCommerce website that is slow down it’s loading speed. Customers are able to navigate your website and its pages easily, without having to wait too long for the pages to load. Your website loads rapidly, as that is not only an important feature but also one of the most basic criterion for listing your website high in SERPs. • 4

  14. 4 Solution TO AVOID THIS MISTAKE, It is advised to keep your source code fluid, clean and light. You can consider utilizing Google’s Page Load Speed Tool for explicit directions and tips on what should be tidied up and how to expand page stacking speeds. Remember that the point of your site ought to be to empower the clients to achieve a result of enthusiasm with minimal number of clicks.

  15. Image Not Optimized Using Too Many Images on a Page, Although images are certainly needed to spruce up designs and draw attention to the content on your page. Not providing image alt text can be seriously fatal but really easy to miss. Optimizing the alt image text of your images can take a bit more work but it’s an easy way to target direct search terms. Specially in case of an eCommerce website, the major chunk of the content is represented in the form of images. • 5

  16. 5 Solution TO AVOID THIS MISTAKE, In order to have the best of both worlds you need to make sure your images are uploaded in the correct size and file format with alt text.

  17. Event Tracking Not Done Events for example clicking on a products, adding a product to a shopping cart or checking out images description can be tracked down as individual events in Google Analytics and that can generate a lot of useful information for the business owner. You never know which of the content is working best for your clients and which one is needs a lot of improvement. Without Google Analytics, you're missing out on an extremely valuable resource for optimizing your website. • 6

  18. 6 Solution TO AVOID THIS MISTAKE, You haven’t already set up Google Analytics and taken a look around, do it now. Set up and familiarize yourself with Google’s SEO reports, and know which SEO techniques work best for you.

  19. Focusing on Ranking More Than User Friendliness eCommerce SEO is not all about gaining high ranking in search engines, it is all about driving relevant traffic that converts. User friendly URLs help the consumer know where they are as well as engines know what they’re reading. Make sure you optimize this. • 7

  20. 7 Solution TO AVOID THIS MISTAKE, Your online store should provide easy shopping experience including navigation and checkout. It gives the user a better sense of where they are, sends of a ton of trust that are really undervalued by many retailers online and can easily be taken advantage of.

  21. The eCommerce website is very much dependent on SEO for its success Above are the key areas to focus on but not the only areas to focus on.

  22. If you have any more suggestions about the shared notes, please do share them with us.

  23. THANKS! Any questions? You can find me at

More Related