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Bigger organizations can afford to hire an army of marketers to manage their day to day marketing operations. We Can Divide The Tools Into Five Different Categories Based Their Usage In Four Different Stages Of The Content Lifecycle.
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The Ultimate Audit, Automation, And Social Media Tools Every eCommerce Marketer Needs
For Any Marketer, The Task Of Being Top Of Their Marketing Activity Is A Big Challenge. Bigger Organizations Can Afford To Hire An Army Of eCommerce Marketers To Manage Their Day To Day Marketing Operations. But What About The Small Players Or Solopreneurs Out There? THANKFULLY, THERE ARE A LOT OF TOOLS AVAILABLE.
Some Tools For Free And Some Are Paid, Which Can Offer You A Lot Of Bite Power. This Means You Spend Less And Less Time Doing Grunt Work And Spend More Time Doing Research And Coming Up With A Strategy. We Can Divide The Tools Into Five Different Categories Based Their Usage In Four Different Stages Of The Content Lifecycle.
FIVE DIFFERENT CATEGORIES Content Audit Content Creation Content Distribution/Syndication Content Measurement Content Repurpose
CONTENT AUDIT So As To Know Where You Remain As Far As Your Content Health, You Have To Initially Do A Content Audit. This Activity Is Critical To Discover Where Are The Areas That Are Doing Great And Where You Have To Connect The Gaps. But Doing An Audit Is A Lot Easier Said Than Done. It Requires A Ton Of Collaborative Effort As Coordination And Analysis.
CONTENT AUDIT Presently, Imagine A Scenario In Which You Can Automate The Whole Process Utilizing A Automation Tool. Given Below Are A Portion Of The Apparatuses Which You Can Use To Launch An Audit Of Your Content. These Tools Show You How To Track The Actual Content Marketing.
1. Blaze This Is An Automated Content Auditing Tool Which Can Give You A Chance To Follow Your Already Published Work Everywhere Throughout The Web And Tell You The Best Way To Transform The Non-Performing Content Into Result Generating Content.
2. Content Analysis Tool BY Content Insight Like Blaze, This Tool Can Without Much Of A Stretch Output Through Your Content Inventory And Reveal To You Which Are The Areas That Need Improvement. The Best Element Of This Tool Is That It Will Likewise Catch A Screen Capture Of A Specific Page To Pinpoint The Crawled Content Page.
MARKETING AUTOMATION Of Late, There Have Been New Tools Coming Up In The Marketing Automation Segment Which Can Make Your Life Much Simpler. We Are Going To List Down A Couple Of Them And Clarify A Little On How The Tools Can Do Some Incredible Things For You.
1. Marketo This Tool Can Easily Help You Manage Leads, Email Marketing, Consumer Marketing, Customer Base Marketing, Mobile Marketing. It Gives You The Alternative Option To Try The Platform For Free Before Taking A Call Whether To Go Ahead With It.
2. Pardot Like Marketo, Pardot Offers Integration With Crm, Lead Management, Lead Scoring, ROI Reporting, And Email Advertising. This Tool Can Be Instrumental In Shortening Of The Sales Cycle. On The Off Chance That You Select A Higher Arrangement Plan, The Stage Offers Highlights Like Advanced Email Analytics, Email Rendering Review, And Spam Analytics.
3. Hubspot The Prime Objective Of This Tool Is To Change Over All The Outbound Leads Into Inbound Leads. The Higher Paid Plans (Pro And Enterprise) Offers Salesforce Integration, Smart Content, Marketing Automation, Goal-based Lead Nurturing, Custom Workflows, Attribution Report, User Roles,A/B Testing For CTAs And Emails. Owing To Its Diverse Offering, Hubspot Is Ideal For Content Marketing.
SOCIAL MEDIA With The Ever-Increasing Intensity Of Social Media In The General Marketing Scheme, An Advertiser Must Be Consistently Over The Things And Won't Ready To Do Everything All Alone. It Is Obvious That A Ton Of Things Ought To Be Automated So As To Spare Time For Other Significant Things Like Strategy, Content Research, And Campaigns. Here’s The List Of Best Social Media Marketing Tools That Can Become A Crucial Arsenal In Your Marketing Armor.
1. Dlvr.it As The Name Suggest This Is An Incredible Tool For You To Begin Conveying Content On All Your Social Media Channels Without Getting Into A Lot Into Manual Planning Of Posts And Executing Repetitive Tasks. The Platform Offers Highlights Like Auto Hashtags, Category Manager, RSS Feed Integration, Everqueue Which Enables You To Automate Your Post Scheduling, Research, And Adhering To Your Content Timeline.
2. IFTTT This Tool Isn't Just Helpful To Automate Social Media Posting But It Has An A Lot Bigger Application For The Internet Of Things (Iot) Like Smart Gadgets Like Smartwatches, Alexa, House Lights, Among Others. IFTTT’s Environment Offers More Than 600 Applications Which Enables You To Define A Chain Of Automated Steps Dependent On A Predefined Trigger Point.
3. Buffer Buffer Has Been There For Some Time And Has Made Some Amazing Progress Since Its Initial Days. Since It Encourages You Automate Sharing On Social Media, It Will Likewise Propose You Content That You Frequently Prefer To Share Or The Current Trending Content Related With Your Domain. Also, It Offers Integration With Some Outsider Applications Like Feedly, Mention, And Others.
3. Buffer It Also Has Inbuilt Analytics Feature To Ascertain The Success Of Your Ongoing Social Media Campaign. You Can Also Use Tracking Feature To Keep A Track On All Your Campaigns And Repurpose The Old Content By Adding Them Again In The Content Queue.
This Blog Will Continue To Grow As And When We Come Across Different Functions Within The eCommerce Marketing Domain And Has The Potential To Increase The Effectiveness Of Your Marketing Strategy. Stay Tuned. ULTIMATE TOOLS EVERY ECOMMERCE MARKETER NEEDS