4 CRITICAL THINGS BEFORE INVESTING

1. Critical Things to check before Investing #4

2. Risk 1 Risk Capacity  Step 1- Check the Risk of investing of Product against the expected returns.  Step 2-Check your Risk Attitude and Risk Capacity Investment Risk Attitude  Step 3- Compare the Risk of product with Personal Risk Profile Returns

3. Return 2 Returns on different Products 40.0% 35.0%  Step 1- Check the Historical Returns of the Various investment Options 30.0% 27.0% 21.0% 19.0% 20.0%  Step 2- Estimate the expected returns for future period. 8.0% 7.5% 8.0% 7.5% 10.0% 5.0% 2.3% 0.0%  Step 3- Build a portfolio with all products in a proportion, which gives Expected Return with Acceptable Risk 2013 2014 2015 -3.7% -10.0% -11.5% -20.0%  Step 4-Check the Hidden Charges of products before investing Shares Mutual Fund Fixed Deposit Gold Source: AdviseSure Research

4. Tax on Returns 3  Tax on Income can take major chunk of the returns.  Income from Products like shares and Equity mutual funds is Tax Free if sold after one year This makes it necessary to check the taxes on the returns earned from various products Shares Tax free if Sold after 1 year. 15% tax in case sold within 1 year of Purchase Equity Mutual Funds Tax free if Sold after 1 year. 15% tax in case sold within 1 year of Purchase Debt Mutual Funds 10% Tax if Sold after 3 years. If Sold within 3 years then as per Tax Slab of Investor Fixed Deposit Tax on Interest as per Tax Slab of Investor Bonds Tax on Interest as per Normal Income Slab For Detailed Analysis refer our Taxation page

5. Liquidity 4  Liquidity means easy to sell a particular product  A portfolio should consist of the right mix of liquid and less liquid products. Less liquid provide greater returns whereas as liquid ones may provide less returns in the short run  Some part of your investments should be kept in liquid fund or maintained in your savings account to meet contingencies Shares/Gold Highly Liquid Debt / Equity Mutual Funds Highly Liquid Bank Fixed Deposit Highly Liquid Saving / Current Bank Account Equal to cash Corporate Fixed Deposit Moderate Liquid Property Illiquid

6. Right Process 1 2 3 4 5 Financial Goals Knowing- Risk Profiling Knowing- Right Portfolio Buy/ Sell Regular Monitoring Investment Products right as per risk profile With least Brokerage & Commission Of Portfolio and Markets All Financial Goals of the life Risk Capacity- How much Risk you can afford to take The amount required to meet them Inflation adjusted Portfolio efficient which is tax With Nil hiddencosts Rebalance when required Investments Risk Attitude- How much Risk you want to take

7. We Offer Advisory Fees Rs. 365 Per Annum Customized advise only for you Regular Review and Rebalancing Customized , unbiased Wealth Management @Rs. 1 per day Unlimited Long Term Investment Advise Tax efficient portfolio design No Minimum investment Substantial Savings in Commission (Optional)

8. What You get@ Rs 1 Wealth Creation Advice Monthly Savings Advice Tax Saving Investments In case you want to invest Lump Sum In case you want to invest On Monthly basis In case you want to Make Tax Saving Investments Portfolio Restructuring Advice Online Transaction Goal Planning If you want to Restructure your portfolio In case you want to Plan your Financial Goals In case you want to Buy and Sell any product

9. Why AdviseSure Our Simple and easy Personal Finance Tools & self-help process, ensures that you take Better control of your entire Finance in 7 Minutes , to your satisfaction. Simple & Easy Paperless Process Invest and Manage Online , on a Single Click. No need to Fill boring Physical forms and storing statements. Manage Your Finance with easy and simple back office.. Multiproduct We advice on almost all Financial Products except banking accounts. You can transact in all products through us. Our technology will ensure superior Experience We don't Push Products to our Customers Like Agents or Brokers, for commissions or brokerages. You can continue buying and selling with your current Broker or Agent. However you can also transact through us at substantial low Cost. Cost Effective Online Access You can manage your account from anywhere through multiple support points

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